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Yankee Candle Launches New Exotic Escape-Inspired Collection for Spring 2014

Five New Fragrances Offer Bright Colors and Tropical Touch for Home Decor

SOUTH DEERFIELD, Mass., Jan. 21, 2014 /PRNewswire/ -- The Yankee Candle Company, Inc., a leading manufacturer of premium scented candles, today announced the launch of five new Yankee Candle® fragrances inspired by exotic fruits, lush greenery and blooms and deep blue ocean home decor color. The new collection is available now at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. In the spirit of the new line, Yankee Candle is launching an Exotic Escapes sweepstakes that will reward one lucky winner with a real-life tropical getaway of their own to Grand Cayman Island.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65271-yankee-candle-launches-exotic-escape-inspired-collection

Yankee Candle introduces five new fragrances inspired by exotic fruits, deep blue ocean fragrances, and lush greenery and blooms

"All of our fragrances can evoke another time and place, and we wanted to highlight that characteristic with this new line," said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "With this collection launching when our customers need an escape from the winter doldrums, our Exotic Escape sweepstakes serves as an extra welcome treat."

Yankee Candle's Exotic Escape sweepstakes, launching January 21, 2014 and running through March 16, 2014, will reward one lucky grand prize winner with all the elements of a dream getaway: two round-trip tickets and hotel accommodations for five days and four nights on Grand Cayman Island, a cash prize of $2,000, and a $500 Yankee Candle gift certificate to continue the tropical memories long after the trip is over. Ten runners up will receive a large jar of each of the five new fragrances, and 100 additional winners will receive one large jar from the new line. Contestants can enter this exciting sweepstakes online at yankeecandle.com/vacation and the Prize drawing will be conducted on or about March 26, 2014. Additional details can be found in the Official Rules.

NEW EXOTIC ESCAPE SPRING FRAGRANCES
Price: $1.99$27.99 MSRP
($27.99 MSRP – Large Jar or Large Tumbler Candle; $24.99 MSRP – Medium Jar Candle; $15.99 MSRP – Small Tumbler Candle; $10.99 MSRP – Small Jar Candle; $1.99 MSRP – Tarts® Wax Melt or Samplers® Votive Candle)

Ocean Star™ - Soothing and fresh ... the scent of peaceful, sun-kissed waters laced with aloe, citrus and lotus blossom. Dive in!

Citrus Tango™ - Time to shake things up with this lively, playful melody of sunny orange, lemon zest, and grapefruit.

Luau Party – Join the celebration ... every day is a festival with the fun and fruity mixof orange fizz, sparkling peach and vanilla ice.

Under the Palms™ - Like cool, refreshing shade... a lush green scent of sea grass, palm leaves and island coconut.

Exotic Bloom – Deep in the tropical night, the seductive perfume of island flora creates an air of mystery and romance.

Yankee Candle will be hosting an open house at each of its retail locations January 25, 2014 where consumers can learn fun ways to decorate, entertain with and create an exotic escape in their own home with the five new fragrances. To find your nearest Yankee Candle retail location or learn more about Yankee Candle, the new spring  fragrances or the Exotic Escape sweepstakes online, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@TheYankeeCandle).

About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles.  Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

Media Contact:
Karen Woods
The Yankee Candle Company, Inc.
kwoods@yankeecandle.com
413-665-8306 x 4391

 

Yankee Candle’s Ocean Star(TM), one of five new fragrances for 2014, evokes peaceful, sun-kissed waters laced with aloe, citrus and lotus blossom.

 

It’s easy to shake the winter doldrums with Yankee Candle’s new vibrant Citrus Tango(TM), one of five new fragrances for 2014.

 

Yankee Candle’s new Under the Palms(TM) fragrance features a lush green scent of sea grass, palm leaves and island coconut.

 

New Luau Party from Yankee Candle brings to mind a fun, beach celebration with its fruity mix of orange fizz, sparkling peach and vanilla ice.

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65271-yankee-candle-launches-exotic-escape-inspired-collection


SOURCE The Yankee Candle Company, Inc.

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