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Snipp Enters Into 3 Year Agreement With Virket to Provide Mexico's Largest Yellow Pages Provider A Custom Branded Mobile Marketing Toolkit for Small Businesses

WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwired) -- 01/21/14 -- Snipp Interactive Inc. (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol: SPN), announced today that it recently entered into a three-year agreement with VirKet S.A. de C.V. ("VirKet"), a leading provider of digital marketing services in Mexico. Virket will be using the SnippQR platform for their client- Seccion Amarilla ("SA"), Mexico's largest yellow pages provider. Seccion Amarilla is part of America Movil Group International.

Leveraging a white label version of SnippQR (http://qr.snipp.com), Snipp's own custom QR code generator, the new site allows Virket to create unique, branded QR codes for the over 200,000 small business clients of Seccion Amarilla. Snipp's custom QR generator comes with an API for easy integration with existing systems as well as built-in reporting and analytics capabilities.

The deployment launched in Mexico earlier this year and has already begun generating revenue for Snipp.

Pedro Quinzanos Cancino, CEO of VirKet said, "This is another step in our continued relationship with Snipp to help leading companies in Mexico and Latin America expand their foothold in mobile marketing.."

Snipp CEO, Atul Sabharwal, said, "We are very pleased with our ongoing partnership with VirKet and by extension Seccion Amarilla in Mexico, and plan to expand the scope of mobile services we can provide them and their small business customers. At the same time we are actively expanding the scale of our opportunity by white-labeling our full suite of mobile services and technologies for other parts of the world as well."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:

- Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full fledged loyalty programs.

- Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without needing to coordinate with retailers, or requiring consumers to download an app.

- Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites easily and at scale.

- Augmented Reality: Snipp produces cutting edge augmented reality campaigns for some of the leading brands around the world.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Contacts:
Snipp Interactive Inc. - Press Enquiries
Atul Sabharwal
CEO
415-595-7151
[email protected]

Snipp Middle East
Aya Kabbara
Managing Director, Middle East
+965.22273769
[email protected]

Snipp Interactive Inc. - Investor Relations
Jaisun Garcha
CFO
1-888-99-SNIPP
[email protected]

Snipp Interactive Inc. - Investor Relations
Anthony Durkacz
Director
1-416-720-4360
[email protected]
www.snipp.com

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