Welcome!

News Feed Item

Top Brands on Twitter Grew Followers by 20% in the Fourth Quarter of 2013; Averaged 12 Tweets Per Day

Simply Measured Study Identifies Key Trends Among Top Brands on Twitter During Q4 2013

SEATTLE, WA--(Marketwired - January 21, 2014) - Simply Measured, the industry leader in social media analytics and reporting platform, today announced that 98 percent of the world's largest brands were active on Twitter during Q4 of 2013, and 64 percent of successful, growing US companies are utilizing the network as well. The full study is available to download for free at: http://get.simplymeasured.com/twitter-study-pm.html.

The Simply Measured study leveraged the company's comprehensive Twitter reports, which allow brands to measure full campaigns. Reports include account reporting, keyword monitoring, multi-account monitoring, competitive monitoring and a complete social media snapshot.

Simply Measured's Twitter study found that 92 percent of companies among the Interbrand 100 post to Twitter at least once per day. The study also analyzed the Forbes 100 Best Small Companies in America, and found that only 28% of brands on the list average one or more Tweets per day.

With over 500 million Tweets per day, Twitter is a greenfield of engagement potential. This Simply Measured study analyzed over 129,300 brand Tweets, 12.7 million engagements (@replies, mentions, retweets, and favorites), 47,600 links, and 52,700 hashtags for key trends and benchmarks.

"Twitter marketing has rapidly evolved since brands first took notice at SXSWi 2007," said Adam Schoenfeld, CEO of Simply Measured. "Twitter has become an integral part of the modern marketing organization, giving real insight that can impact meaningful business decisions. As the ad offering and organic engagement potential of Twitter continue to grow, it's becoming more important than ever for marketers to measure and analyze the tactics they use, audience they reach, and effect of their efforts."

Key findings of the Twitter study include:

  • 92 percent of top brands Tweet at least once daily.
  • Study shows Twitter's maturity as a marketing and engagement platform. Top brands average 43,100 engagements per month.
  • Over 36 percent of all brand Tweets contain links. As content marketing becomes increasingly important, and top brands are behaving more and more like media companies, Twitter is proving to be a critical distribution and engagement channel.
  • Audiences this quarter grew by 20 percent. More and more consumers are opting into receiving brand messages.
  • 98 percent of all top brands are active on Twitter. The social network has matured into a valuable and necessary channel for marketing organizations.
  • Interbrand companies Tweet 12 times per day, on average. Top brands are all in when it comes to creating content, making a big investment in daily resources.
  • Tweets that include photos and links receive 150 percent more engagement than brand averages. Visual content is effective on Twitter, driving more engagement on the content that brands post.
  • 54 percent of Interbrand companies send less than one @reply per day. While top brands are dedicating resources to brand promotion, many aren't engaging with users in a one-on-one capacity.
  • 58 percent of these top brands have an audience of 100,000 or more. With audience sizes growing by an average of 20 percent throughout the quarter, these brands continue to reach new users.

Simply Measured's Twitter analytics and reporting capabilities allow brands to track Twitter engagement and activity in-context with other social media campaigns, including: most engaging content, most engaged users, keyword analysis and more.

About Simply Measured
Simply Measured brings social media analytics to life. The company's measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 40 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 80,000 users. Learn more at http://simplymeasured.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.