|By Business Wire||
|January 21, 2014 10:38 AM EST||
“This is an exciting time for the mobile industry. We are closer than ever to seeing the explosion of sensor-centric applications and the wearables market, which will completely redesign how businesses and consumers engage,” said Eran Yaniv, CEO of Perfecto Mobile. “While voice recognition and touch screen interaction are currently the leading mobile application technologies, sensors measuring motion and environmental factors are the next wave of application innovation. Sensors, like we see in Google Glass or Beddit, combined with new human interaction models will rewrite the next phase of Mobile and force brands to focus on mobile first strategies in 2014.”
More than 1,000 customers rely on Perfecto Mobile’s MobileCloud™ platform for testing and monitoring mobile apps and websites on real devices worldwide, providing unique and critical insights into key enterprise challenges. Based on these insights Perfecto Mobile expects the following emerging mobile application engagement trends in 2014:
Interaction methods continue to evolve. In 2014, interaction with end users will evolve with a new class of applications that support sensor-driven models. The addition of these sensors that detect motions, such as eyeball movement and heartbeat, are considered as “new” engagement methods that will grow from “wow” features to standard features over the course of the coming year. Market segments will discover new use cases through this innovation - mobile health and fitness are only just beginning to explore sensor-based interaction and will deliver huge advancements to mobile in 2014. For example, the addition of sensors in today’s fitness applications offers visibility into activity and exercise, allowing end users to train, track and measure results while the application provides the analytics of a fitness-centric population.
However, with evolving interaction methods comes a new set of implications and challenges to quality. Applications must work while consumers are walking or sleeping – and anytime in between – as users expect flawless performance. In order for high ratings and adoption to grow, the quality and performance of these evolving apps is deemed critical.
We will all wear wearables. Wearables and implantables will burst on to the scene in 2014. We’ve only seen the beginning of a wearable market, with Google Glass, Galaxy Gear and the Nike FuelBand. In 2014, wearables will begin to penetrate our lives and augment our reality just as mobile has done. With wearables, users will be able to increasingly connect themselves to devices that will extend beyond watches and glasses.
But, wearable devices add a new third dimension of fragmentation to mobile. Beyond today’s fragmented operating systems and form factors, wearables present a huge challenge to developers and testers to maintain application quality. Ignoring the fragmentation matrix – and therefore not ensuring optimal quality of wearable’s applications – will greatly prohibit adoption rates.
Traditional products play catch up. Traditional segments such as retail and consumer products will begin large-scale mobile application initiatives this year. Geo-sensing will become an important tool to deliver personalized just-in-time data whether in an airport or a big-box store. These new innovations will allow traditional organizations to continue evolving consumer experience. For example, retailers will offer loyal customers a more personalized shopping experience that will motivate consumer behavior.
With a year that redefines mobile engagement ahead of us, the most successful organizations, in terms of applications, will be the ones who are able to meet end user requirements well and quickly. Organizations should look to invest in automated testing for emerging engagement methods in order to increase application release speed. Development teams should plan to test earlier and often, and on real devices in the cloud or in hand with tethered accessories that address new use cases. Finally, as development velocity increases, organizations need to select the right tool for such a fast-paced environment, a tool that supports agile methods and offers maximum flexibility.
To learn more about these trends, join Perfecto Mobile on February 19 at 11:00 AM EDT for a webinar about New Mobile Market Trends and Forecasts and Their Impact on Your Mobile Testing Strategy and for more information on Perfecto Mobile, visit www.perfectomobile.com.
About Perfecto Mobile
Perfecto Mobile is transforming the way enterprise organizations go mobile, enabling them to develop, test, deploy and monitor their mobile applications and services and go-to-market with confidence. Perfecto Mobile’s cloud-based MobileCloud™ Platform and end-to-end mobile quality product suite enables users to remotely access a large selection of real mobile devices connected to local cellular networks around the world and leverage them throughout the mobile application delivery lifecycle – from development, functional and performance testing to monitoring and support. The MobileCloud™ is available either in an enterprise private cloud or a sharable public cloud environment.
More than 900 customers, including the top Fortune 100/500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to optimize mobile time-to-market, customer engagement, risk mitigation and costs and continuously serve their mobile users with confidence.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 10, 2016 02:00 AM EST Reads: 1,981
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Dec. 10, 2016 02:00 AM EST Reads: 540
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
Dec. 10, 2016 01:30 AM EST Reads: 748
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 10, 2016 01:30 AM EST Reads: 3,993
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 01:15 AM EST Reads: 1,212
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 10, 2016 01:00 AM EST Reads: 1,257
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Dec. 10, 2016 12:45 AM EST Reads: 455
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 12:30 AM EST Reads: 606
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 11:30 PM EST Reads: 1,150
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Dec. 9, 2016 10:45 PM EST Reads: 538
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 9, 2016 10:30 PM EST Reads: 1,727
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Dec. 9, 2016 10:00 PM EST Reads: 312
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 9, 2016 09:45 PM EST Reads: 2,009
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 09:30 PM EST Reads: 1,284
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 9, 2016 08:00 PM EST Reads: 1,025