Welcome!

News Feed Item

Perfecto Mobile Predicts Sensors and Wearables will Rewrite Mobile Application Engagement

Perfecto Mobile, provider of the MobileCloud™ Platform and integrated mobile application quality suite, today unveiled its predictions for 2014, the year of Mobile Engagement.

“This is an exciting time for the mobile industry. We are closer than ever to seeing the explosion of sensor-centric applications and the wearables market, which will completely redesign how businesses and consumers engage,” said Eran Yaniv, CEO of Perfecto Mobile. “While voice recognition and touch screen interaction are currently the leading mobile application technologies, sensors measuring motion and environmental factors are the next wave of application innovation. Sensors, like we see in Google Glass or Beddit, combined with new human interaction models will rewrite the next phase of Mobile and force brands to focus on mobile first strategies in 2014.”

More than 1,000 customers rely on Perfecto Mobile’s MobileCloud™ platform for testing and monitoring mobile apps and websites on real devices worldwide, providing unique and critical insights into key enterprise challenges. Based on these insights Perfecto Mobile expects the following emerging mobile application engagement trends in 2014:

Interaction methods continue to evolve. In 2014, interaction with end users will evolve with a new class of applications that support sensor-driven models. The addition of these sensors that detect motions, such as eyeball movement and heartbeat, are considered as “new” engagement methods that will grow from “wow” features to standard features over the course of the coming year. Market segments will discover new use cases through this innovation - mobile health and fitness are only just beginning to explore sensor-based interaction and will deliver huge advancements to mobile in 2014. For example, the addition of sensors in today’s fitness applications offers visibility into activity and exercise, allowing end users to train, track and measure results while the application provides the analytics of a fitness-centric population.

However, with evolving interaction methods comes a new set of implications and challenges to quality. Applications must work while consumers are walking or sleeping – and anytime in between – as users expect flawless performance. In order for high ratings and adoption to grow, the quality and performance of these evolving apps is deemed critical.

We will all wear wearables. Wearables and implantables will burst on to the scene in 2014. We’ve only seen the beginning of a wearable market, with Google Glass, Galaxy Gear and the Nike FuelBand. In 2014, wearables will begin to penetrate our lives and augment our reality just as mobile has done. With wearables, users will be able to increasingly connect themselves to devices that will extend beyond watches and glasses.

But, wearable devices add a new third dimension of fragmentation to mobile. Beyond today’s fragmented operating systems and form factors, wearables present a huge challenge to developers and testers to maintain application quality. Ignoring the fragmentation matrix – and therefore not ensuring optimal quality of wearable’s applications – will greatly prohibit adoption rates.

Traditional products play catch up. Traditional segments such as retail and consumer products will begin large-scale mobile application initiatives this year. Geo-sensing will become an important tool to deliver personalized just-in-time data whether in an airport or a big-box store. These new innovations will allow traditional organizations to continue evolving consumer experience. For example, retailers will offer loyal customers a more personalized shopping experience that will motivate consumer behavior.

With a year that redefines mobile engagement ahead of us, the most successful organizations, in terms of applications, will be the ones who are able to meet end user requirements well and quickly. Organizations should look to invest in automated testing for emerging engagement methods in order to increase application release speed. Development teams should plan to test earlier and often, and on real devices in the cloud or in hand with tethered accessories that address new use cases. Finally, as development velocity increases, organizations need to select the right tool for such a fast-paced environment, a tool that supports agile methods and offers maximum flexibility.

To learn more about these trends, join Perfecto Mobile on February 19 at 11:00 AM EDT for a webinar about New Mobile Market Trends and Forecasts and Their Impact on Your Mobile Testing Strategy and for more information on Perfecto Mobile, visit www.perfectomobile.com.

About Perfecto Mobile

Perfecto Mobile is transforming the way enterprise organizations go mobile, enabling them to develop, test, deploy and monitor their mobile applications and services and go-to-market with confidence. Perfecto Mobile’s cloud-based MobileCloud™ Platform and end-to-end mobile quality product suite enables users to remotely access a large selection of real mobile devices connected to local cellular networks around the world and leverage them throughout the mobile application delivery lifecycle – from development, functional and performance testing to monitoring and support. The MobileCloud™ is available either in an enterprise private cloud or a sharable public cloud environment.

More than 900 customers, including the top Fortune 100/500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to optimize mobile time-to-market, customer engagement, risk mitigation and costs and continuously serve their mobile users with confidence.

For more information on how Perfecto Mobile can help you confidently test, deploy and monitor your mobile applications, visit www.perfectomobile.com and follow us on Twitter: @PerfectoMobile.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.