Welcome!

News Feed Item

Perfecto Mobile Predicts Sensors and Wearables will Rewrite Mobile Application Engagement

Perfecto Mobile, provider of the MobileCloud™ Platform and integrated mobile application quality suite, today unveiled its predictions for 2014, the year of Mobile Engagement.

“This is an exciting time for the mobile industry. We are closer than ever to seeing the explosion of sensor-centric applications and the wearables market, which will completely redesign how businesses and consumers engage,” said Eran Yaniv, CEO of Perfecto Mobile. “While voice recognition and touch screen interaction are currently the leading mobile application technologies, sensors measuring motion and environmental factors are the next wave of application innovation. Sensors, like we see in Google Glass or Beddit, combined with new human interaction models will rewrite the next phase of Mobile and force brands to focus on mobile first strategies in 2014.”

More than 1,000 customers rely on Perfecto Mobile’s MobileCloud™ platform for testing and monitoring mobile apps and websites on real devices worldwide, providing unique and critical insights into key enterprise challenges. Based on these insights Perfecto Mobile expects the following emerging mobile application engagement trends in 2014:

Interaction methods continue to evolve. In 2014, interaction with end users will evolve with a new class of applications that support sensor-driven models. The addition of these sensors that detect motions, such as eyeball movement and heartbeat, are considered as “new” engagement methods that will grow from “wow” features to standard features over the course of the coming year. Market segments will discover new use cases through this innovation - mobile health and fitness are only just beginning to explore sensor-based interaction and will deliver huge advancements to mobile in 2014. For example, the addition of sensors in today’s fitness applications offers visibility into activity and exercise, allowing end users to train, track and measure results while the application provides the analytics of a fitness-centric population.

However, with evolving interaction methods comes a new set of implications and challenges to quality. Applications must work while consumers are walking or sleeping – and anytime in between – as users expect flawless performance. In order for high ratings and adoption to grow, the quality and performance of these evolving apps is deemed critical.

We will all wear wearables. Wearables and implantables will burst on to the scene in 2014. We’ve only seen the beginning of a wearable market, with Google Glass, Galaxy Gear and the Nike FuelBand. In 2014, wearables will begin to penetrate our lives and augment our reality just as mobile has done. With wearables, users will be able to increasingly connect themselves to devices that will extend beyond watches and glasses.

But, wearable devices add a new third dimension of fragmentation to mobile. Beyond today’s fragmented operating systems and form factors, wearables present a huge challenge to developers and testers to maintain application quality. Ignoring the fragmentation matrix – and therefore not ensuring optimal quality of wearable’s applications – will greatly prohibit adoption rates.

Traditional products play catch up. Traditional segments such as retail and consumer products will begin large-scale mobile application initiatives this year. Geo-sensing will become an important tool to deliver personalized just-in-time data whether in an airport or a big-box store. These new innovations will allow traditional organizations to continue evolving consumer experience. For example, retailers will offer loyal customers a more personalized shopping experience that will motivate consumer behavior.

With a year that redefines mobile engagement ahead of us, the most successful organizations, in terms of applications, will be the ones who are able to meet end user requirements well and quickly. Organizations should look to invest in automated testing for emerging engagement methods in order to increase application release speed. Development teams should plan to test earlier and often, and on real devices in the cloud or in hand with tethered accessories that address new use cases. Finally, as development velocity increases, organizations need to select the right tool for such a fast-paced environment, a tool that supports agile methods and offers maximum flexibility.

To learn more about these trends, join Perfecto Mobile on February 19 at 11:00 AM EDT for a webinar about New Mobile Market Trends and Forecasts and Their Impact on Your Mobile Testing Strategy and for more information on Perfecto Mobile, visit www.perfectomobile.com.

About Perfecto Mobile

Perfecto Mobile is transforming the way enterprise organizations go mobile, enabling them to develop, test, deploy and monitor their mobile applications and services and go-to-market with confidence. Perfecto Mobile’s cloud-based MobileCloud™ Platform and end-to-end mobile quality product suite enables users to remotely access a large selection of real mobile devices connected to local cellular networks around the world and leverage them throughout the mobile application delivery lifecycle – from development, functional and performance testing to monitoring and support. The MobileCloud™ is available either in an enterprise private cloud or a sharable public cloud environment.

More than 900 customers, including the top Fortune 100/500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to optimize mobile time-to-market, customer engagement, risk mitigation and costs and continuously serve their mobile users with confidence.

For more information on how Perfecto Mobile can help you confidently test, deploy and monitor your mobile applications, visit www.perfectomobile.com and follow us on Twitter: @PerfectoMobile.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.