Welcome!

News Feed Item

Josh Duhamel, David Ortiz And Pedigree® Brand Team Up To Help Shelter Dogs By Launching New Storytelling Campaign

See what good food can do.TM Shines Spotlight on Dogs' Journeys from Shelter to Forever Loving Homes

PARK CITY, Utah, Jan. 21, 2014 /PRNewswire/ -- PEDIGREE® Brand unveiled its See what good food can do.™ documentary-style campaign yesterday at the 2014 Sundance Film Festival. The campaign showcases the impact people can make in dogs' lives, especially shelter dogs, with some extra attention, good food and loving care. More than four million dogs enter shelters each year. Because of that, PEDIGREE works tirelessly to help support the transformation of shelter dogs into pets with loving homes. Since 2008, PEDIGREE has donated more than 20 million pounds of food to shelter dogs, seeing first-hand how good food can help them have shiny coats, waggy tails and feel good.

(Photo: http://photos.prnewswire.com/prnh/20140121/CG49501)

The new See what good food can do. campaign shows PEDIGREE Brand's commitment to shelter dogs and how its good food can help give them a new leash on life. The campaign features real stories of dogs in shelters, their caregivers and the dogs' new families – and brings to life the outcome that PEDIGREE food can have on the lives of shelter dogs.

As the world's largest dog food brand, PEDIGREE has an unwavering love for dogs and commitment to dog adoption, which is why it has a long history of providing food and support to shelters across America. This food, combined with the love and care from shelter staff, helps give shelter dogs their happily-ever-after. With this new campaign, PEDIGREE is inviting America to see for themselves what good food can do for dogs and the people who love them.

The See what good food can do. Story
Every dog owner has a tale to tell, including fellow dog lovers David Ortiz, known as baseball's "Big Papi," and actor Josh Duhamel. Continuing the momentum sparked by the Brand's dog-loving friend, Grammy Award winner Miranda Lambert, PEDIGREE is calling on America to share their stories. Every time dog lovers tell their tale of what their dog means to them, using #DogTales on Facebook, Twitter or Instagram, PEDIGREE® will donate a bowl of food to a shelter in need.* Together, America can see the impact that good food can make in the life of a shelter dog.

"The See what good food can do.™ campaign allowed us to go behind-the-scenes to see the real-life transformation stories of shelter dogs," said Tierney Monaco, marketing director, PEDIGREE Brand. "I was so touched by these heart-warming stories that truly do show the impact that good food and loving care can make, and I am thrilled that we're able to share them with America."

See what good food can do. at the 2014 Sundance Film Festival
PEDIGREE unveiled the See what good food can do. campaign at the iconic venue for storytelling – the 2014 Sundance Film Festival in Park City, Utah. Ortiz and Duhamel helped shine a spotlight on the millions of dogs in need by sharing their personal stories through inspirational documentary-style short films.

"My adopted dog Meatloaf was my inspiration for beginning to work with shelters and it means so much to me to partner with PEDIGREE, a brand that believes in caring for and finding dogs loving homes as much as I do," remarked Josh Duhamel. "There are so many dogs waiting in shelters that just need good food a little help, and together we want to make a difference."

"I couldn't imagine a day without my dogs Foxxy and Happy. It's amazing to see how they have not only transformed our family, but also each other," remarked David Ortiz. "Foxxy is a little bit older, but her spirit and life has truly improved thanks to Happy's amazing energy. I'm honored to be part of the See what good food can do. campaign, because I believe in the power of good food to help dogs look and feel their best while waiting for their loving home."

Log on to Facebook.com/PEDIGREE to watch Duhamel's and Ortiz's stories, and share your own on Facebook, Twitter or Instagram using #DogTales.

Suggested Tweets:

.@PedigreeUS teams up with @JoshDuhamel and @DavidOrtiz at #Sundance Film Festival to launch new storytelling campaign. #DogTales

.@PedigreeUS travels to #Sundance Film Festival to launch new campaign with @JoshDuhamel and @DavidOrtiz! #DogTales

.@JoshDuhamel, @DavidOrtiz, and @MirandaLambert join forces with @PedigreeUS to tell the story of shelter dogs: http://bit.ly/1bFg15C

The PEDIGREE® Brand screening is not an official selection of the 2014 Sundance Film Festival.

*Up to 100,000 bowls; Each bowl equals 8 oz.

About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. The PEDIGREE® Brand is built on an unwavering love for dogs and commitment to dog adoption. For more information, please visit www.Pedigree.com.

About Mars Petcare US
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Entree for Cats, WHISKAS® Food for Cats, THE GOODLIFE RECIPE® Brand, and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,100 Mars Petcare US associates make, sell and distribute its high-quality pet food from 13 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

®/™ Trademarks © Mars, Incorporated 2014. Other trademarks are property of their respective owners.

SOURCE PEDIGREE

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.