Welcome!

News Feed Item

Pinterest-Marketing Optimization Company Ahalogy Raises $3.1M Series A Funding

Chicago-Based Hyde Park Venture Fund and Origin Ventures, Co-Lead Series A Funding for Company That Helps Large Consumer Brands Succeed on Pinterest With Content Marketing at Scale

CINCINNATI, OH -- (Marketwired) -- 01/21/14 -- Ahalogy, one of the leading platforms for Pinterest marketing optimization, has secured $3.1 million in Series A financing. Hyde Park Venture Partners and Origin Ventures co-led the round with participation from CincyTech, Hyde Park Angels, North Coast Angel Fund and Vine Street Ventures. As part of the funding there are two additions to the Ahalogy board of directors: Brent Hill, partner, Origin Ventures and former executive at Twitter, Google and Feedburner, and Tim Kopp, former chief marketing officer, ExactTarget, and former executive at Procter & Gamble and The Coca-Cola Company.

Ahalogy helps companies such as KIND Healthy Snacks, Kellogg's, HSN and some of the world's other largest consumer brands scale engagement and sales results on Pinterest. The company optimizes brand content for Pinterest, employs a customized, performance-based scheduling algorithm, converts site visitors after the click, and uses analytics and insights to continually improve results.

"The year ahead will see a breakout for Pinterest, making way for meaningful brand marketing and new opportunities such as Promoted Pins," said Michael Wohlschlaeger, co-founder and CEO of Ahalogy. "Our unique technology, content sources, and hands-on service layer make a big difference for brands today, and now we're poised to embrace more opportunities and deliver further innovation."

Ahalogy's pay-for-performance business model clearly differentiates it from competitors in the category. The company works with brands to deliver specific performance results and is typically funded from working media budgets. This ensures that Ahalogy is fully aligned with clients' business drivers and is continually optimizing and innovating.

Additionally, Ahalogy is the only Pinterest marketing company with a proprietary content library that brands can utilize. Ahalogy clients have instant access to more than 100,000 articles and images from over 1,000 passionate content creators. These creators deliver over 200 million page views per month. Thanks to Ahalogy tracking technology, all content is organized according to both brand fit and proven re-pin performance in the market. Ahalogy is increasingly making this unique content solution available for use in additional social platforms such as Twitter, Facebook and Instagram. At the 2014 International Consumer Electronics Show, Starcom MediaVest Group introduced Ahalogy as a launch partner in its new [email protected] native advertising product.

"We love the way the Ahalogy team has designed a solution that fits brand marketers' needs at the confluence of both Pinterest and content marketing," said Brent Hill, partner, Origin Ventures. "We're excited to help further scale the company's product and work with more of the best brands in the world."

To learn more, visit: http://ahalogy.com.

About Ahalogy

Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology, authentic content network and access to analytics & insights maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is typically paid for delivering traditional media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati -- the global capital of brand marketing -- with additional offices in New York City and Los Angeles.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...