Click here to close now.




















Welcome!

News Feed Item

Pinterest-Marketing Optimization Company Ahalogy Raises $3.1M Series A Funding

Chicago-Based Hyde Park Venture Fund and Origin Ventures, Co-Lead Series A Funding for Company That Helps Large Consumer Brands Succeed on Pinterest With Content Marketing at Scale

CINCINNATI, OH -- (Marketwired) -- 01/21/14 -- Ahalogy, one of the leading platforms for Pinterest marketing optimization, has secured $3.1 million in Series A financing. Hyde Park Venture Partners and Origin Ventures co-led the round with participation from CincyTech, Hyde Park Angels, North Coast Angel Fund and Vine Street Ventures. As part of the funding there are two additions to the Ahalogy board of directors: Brent Hill, partner, Origin Ventures and former executive at Twitter, Google and Feedburner, and Tim Kopp, former chief marketing officer, ExactTarget, and former executive at Procter & Gamble and The Coca-Cola Company.

Ahalogy helps companies such as KIND Healthy Snacks, Kellogg's, HSN and some of the world's other largest consumer brands scale engagement and sales results on Pinterest. The company optimizes brand content for Pinterest, employs a customized, performance-based scheduling algorithm, converts site visitors after the click, and uses analytics and insights to continually improve results.

"The year ahead will see a breakout for Pinterest, making way for meaningful brand marketing and new opportunities such as Promoted Pins," said Michael Wohlschlaeger, co-founder and CEO of Ahalogy. "Our unique technology, content sources, and hands-on service layer make a big difference for brands today, and now we're poised to embrace more opportunities and deliver further innovation."

Ahalogy's pay-for-performance business model clearly differentiates it from competitors in the category. The company works with brands to deliver specific performance results and is typically funded from working media budgets. This ensures that Ahalogy is fully aligned with clients' business drivers and is continually optimizing and innovating.

Additionally, Ahalogy is the only Pinterest marketing company with a proprietary content library that brands can utilize. Ahalogy clients have instant access to more than 100,000 articles and images from over 1,000 passionate content creators. These creators deliver over 200 million page views per month. Thanks to Ahalogy tracking technology, all content is organized according to both brand fit and proven re-pin performance in the market. Ahalogy is increasingly making this unique content solution available for use in additional social platforms such as Twitter, Facebook and Instagram. At the 2014 International Consumer Electronics Show, Starcom MediaVest Group introduced Ahalogy as a launch partner in its new Content@Scale native advertising product.

"We love the way the Ahalogy team has designed a solution that fits brand marketers' needs at the confluence of both Pinterest and content marketing," said Brent Hill, partner, Origin Ventures. "We're excited to help further scale the company's product and work with more of the best brands in the world."

To learn more, visit: http://ahalogy.com.

About Ahalogy

Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology, authentic content network and access to analytics & insights maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is typically paid for delivering traditional media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati -- the global capital of brand marketing -- with additional offices in New York City and Los Angeles.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...