|By Marketwired .||
|January 21, 2014 05:59 PM EST||
NEW YORK, NY -- (Marketwired) -- 01/21/14 -- Joe Zawadzki, co-founder and chief executive officer of MediaMath, will join the panel discussion -- Crossing the Acquisition Divide: Automation Meets Programmatic -- at AdExchanger's Industry Preview on Wednesday, January 22, at 9:30 a.m. ET at The Times Center in New York, New York. For more information or to attend, please visit: http://industrypreview.com.
Moderated by Ken Sena, managing director and Internet analyst with Evercore Partners, Zawadzki will be joined by Wes Moore, vice president of IMM and digital marketing solutions with Teradata, as well as Jed Nahum, senior director of global programmatic sales with Microsoft.
Marketers are vying to make sense of the magnitude of options available and sync their strategies across the entire customer journey. Together, the panelists will address their challenges and explore how they can efficiently merge the capabilities of marketing automation, primarily used for engaging known audiences, with programmatic marketing strategies, which help identify and target unknown audiences. They will discuss the methodologies that occupy the middle ground and best practices to leverage the distinct technologies to create a normalized experience for consumers.
Zawadzki will focus on the necessary integration between paid, owned and earned media and how programmatic streamlines communication cross-channel, cross-platform and cross-device -- implementing a truly consumer centric marketing approach. Furthermore, he will emphasize the growing importance of data and the ability to extract and apply learnings to create greater customer centricity and relevance.
AdExchanger's inaugural Industry Preview will be a front-of-the-year gathering of the advertising industry to explore the brightest ideas, biggest trends and smartest analysis that is shaping the future of the digital marketing technology industry.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Blast PR on behalf of MediaMath
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 29, 2016 01:00 AM EDT Reads: 2,298
Sep. 29, 2016 12:15 AM EDT Reads: 482
Sep. 29, 2016 12:00 AM EDT Reads: 2,930
Sep. 28, 2016 11:30 PM EDT Reads: 3,952
Sep. 28, 2016 11:30 PM EDT Reads: 2,727
Sep. 28, 2016 10:30 PM EDT Reads: 3,061
Sep. 28, 2016 09:15 PM EDT Reads: 353
Sep. 28, 2016 08:30 PM EDT Reads: 1,715
Sep. 28, 2016 08:15 PM EDT Reads: 344
Sep. 28, 2016 07:00 PM EDT Reads: 1,628
Sep. 28, 2016 06:45 PM EDT Reads: 4,153
Sep. 28, 2016 06:30 PM EDT Reads: 3,120
Sep. 28, 2016 06:15 PM EDT Reads: 305
Sep. 28, 2016 06:00 PM EDT Reads: 1,777
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 28, 2016 05:15 PM EDT Reads: 266