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Monster-Gfk Survey: Is Where You Work a Job or a Career?
|By Business Wire
|January 22, 2014 01:01 AM EST
Monster.com, the leader in successfully connecting people to job
opportunities and flagship brand of Monster
Worldwide, Inc. (NYSE:MWW), and GfK, an independent global market
research company, released international survey data revealing that over
forty percent of Americans think of their current employment as ‘just a
job’. More than 8,000 respondents in seven countries responded to the
question: “Do you view the work you do to be a career or just a job?”
The results show that French workers are the most likely to say they
have a ‘career’ rather than ‘just a job’, with US workers coming third
in the rankings:
1. France (70 percent)
2. Canada (69 percent)
3. US (57 percent)
4. UK (43 percent)
5. India (43 percent)
6. Netherlands (38 percent)
7. Germany (25 percent)
“It is interesting to note that despite ranking third internationally,
the US falls significantly behind France, as well as our Canadian
neighbors, in terms of being career minded about our jobs,” said Chris
Moessner, Vice President for Public Affairs, GfK. “A lot of the
international differences can be accredited to varying cultural norms,
both in terms of how we think about work and what it means in terms of
being a life time commitment. Cultural differences aside, every worker
should ask him or herself if they see a future with their job or their
chosen career. If the answer is ‘no,’ it’s probably time to find better.”
The following answers were received in the US:
Just a Job – 41 percent
A Career – 57 percent
Don’t know – 1 percent
America’s younger generations are the least likely to be career-minded,
with 62 percent of those aged 18-35 stating they consider their
employment as just a job rather than being part of a longer term career
plan, compared with 28 percent of those aged 36-44 and 31 percent aged
The research also shows that income impacts how likely Americans are to
consider their work part of a career. While more than four in five (82
percent) of the US’s top earners consider their employment a career
rather than a job, this number slides with perfect correlation as income
falls. Only 33 percent of those in the lowest income bracket consider
their current employment a career.
“Whether someone sees themselves as having a career or ‘just a job,’
their work life can have a big impact on overall happiness. With the
start of a new year, we may see a renewed effort by Americans to
pursue a position they find rewarding and enjoyable,” said Joanie
Courtney, employment industry advisor and Senior Vice President of
About the Survey
Surveying over 8,000 people in Canada, France, Germany, India,
Netherlands, UK and US, this survey was conducted using GfK’s GLOBOBUS,
a monthly global omnibus study.
In the United States, the data was collected using dual-frame telephone
methodology, to maximize participation and representativeness of
respondents, including younger and older adults as well as landline and
cell phones. The total sample size for this study is 1,007. For
questions only asked of working Americans, the weighted sample size is
GfK is one of the world’s largest research companies, with more than
13,000 experts working to discover new insights into the way people
live, think and shop, in over 100 markets, every day. GfK is constantly
innovating and using the latest technologies and the smartest
methodologies to give its clients the clearest understanding of the most
important people in the world: their customers. In 2012, GfK’s sales
amounted to €1.51 billion. To find out more, visit www.gfk.com.
GfK Public Affairs & Corporate Communications is a division of GfK.
The group specializes in customized public affairs and public opinion
polling, media and corporate communications research, and corporate
reputation measurement in the US and globally. In addition to delivering
a broad range of customized research studies.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE:MWW), is the global leader in successfully
connecting job opportunities and people. Monster uses the world's most
advanced technology to help people Find Better, matching job seekers to
opportunities via digital, social and mobile solutions including monster.com®,
our flagship website, and employers to the best talent using a vast
array of products and services. As an Internet pioneer, more than 200
million people have registered on the Monster Worldwide network. Today,
with operations in more than 40 countries, Monster provides the
broadest, most sophisticated job seeking, career management, recruitment
and talent management capabilities globally. For more information, visit about-monster.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140121006874/en/
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