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ASAŞ Alüminyum Selects Quintiq for Greenfield Plant Optimization

'S-HERTOGENBOSCH, The Netherlands, January 22, 2014 /PRNewswire/ --

Quintiq, a global leader in supply chain planning and optimization (SCP&O), announced today that ASAŞ Alüminyum San. ve Tic. A.Ş. has chosen Quintiq to optimize the operations of its new rolling plant.

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Earlier this year, ASAŞ completed a greenfield flat rolling plant to take advantage of an emerging market opportunity. The company approached several software vendors in search of a partner who would enable it to produce high volumes of flat-rolled products on time and provide stellar customer service. Quintiq was selected for its expertise in aluminum rolling as well as its clear vision for optimizing the planning and scheduling of the new plant, both immediately and in the long term.

"Quintiq was the obvious choice for us based on the software platform's ability to handle order combinations and manage complex campaigns. We were impressed with its ability to cover strategic, tactical and operational levels of planning," said Safa Bayar Yavuz, general manager of ASAŞ Alüminyum. "The dedication and flexibility of the team also convinced us Quintiq was the best match for our company as we work toward becoming one of Europe's leading aluminum producers."

"ASAŞ' confidence in our solutions is truly gratifying and we look forward to being a long-term partner," said François Eijgelshoven, vice president, EMEA, Quintiq. "Turkey is an important market for us, and our agreement with ASAŞ will allow us to further strengthen our position in the region."

About ASAŞ Alüminyum

Founded in 1992, ASAŞ has grown steadily and evolved into one of the most dynamic and future-oriented companies in the Turkish aluminum industry and ranks among Turkey's top 500 enterprises. In Adapazari- Akyazi, ASAŞ operates a state-of-the-art production facility. Its products go to the automotive, furniture, electronics, transportation, architectural construction and household appliances industries, as well as to other consumer and industrial sectors. Headquartered in Istanbul, ASAŞ exports 55 % of the total production to more than 65 countries. The family-owned business is future-focused and favors long-term partnerships. For more information visit:

About Quintiq

Every business has its supply chain planning puzzles. Some of those puzzles are large. Some are complex. Some seem impossible to solve. Since 1997, Quintiq has been solving each of those puzzles using a single supply chain planning & optimization software platform. Today, approximately 12,000 users in over 80 countries rely on Quintiq software to plan and optimize workforces, logistics and production. Quintiq has headquarters in the Netherlands and the USA, and offices around the world.

For more information, visit or follow Quintiq on Twitter, Facebook, LinkedIn and YouTube.

Press Contacts:

North America enquiries
Jon Temerlies
Racepoint Group
Tel: +1-202-349-0859
[email protected]

EMEA enquiries
Charlotte Poh
Global Marketing Communication Manager
Tel: +31(0)736910739
[email protected]

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