Welcome!

News Feed Item

Pacific Conferences Addresses Social Media & PR in Today's Highly Connected Era

Source: Pacific Conferences


Optimising Social Media Opportunities to Sustain Meaningful Stakeholder Connections

Singapore, Jan 22, 2014 - (ACN Newswire) - Social media is not an option. In today's highly digitised and connected era, to stay at the forefront of changing behaviours and perceptions, businesses have started to turn to social media platforms to communicate with their stakeholders. Mr Mark Walters, Director of Communications, KPMG, comments that "the role of social media and its impact on society, business and how business connects with its clients and stakeholders will only continue to grow". Being on social media allows PR professionals to tap on multiple touch-points to reach out to stakeholders. The instantaneous nature of social media enables PR professionals to achieve their objectives in a shorter time frame since insights can be collected in real-time. Mr Walter also adds that "[social media] encourages businesses to listen and stay informed of issues". Thus, it is essential for businesses to formulate a sound communications strategy to remain updated on stakeholders' sentiments and deal with any crisis that might arise due to communications failure.

Gone are the days of publishing formal, lengthy press releases for product launches or company updates. Companies have to align their communications style with social media and develop crisp and catchy messages, together with images, to grab the attention of stakeholders. Besides social media platforms, some businesses have also invested resources to manage a newsroom, sharing interesting stories pertaining to their company, as well as industry. Mr Jamie Morse, Managing Director, Hill+Knowlton Strategies Singapore, adds on that "[the] usage of social media will increase in sophistication, particularly with regards to consumer advocacy, and citizen journalism will become ever more important to governments and businesses as they seek to maintain their influence over stakeholders and stay ahead of social trends and corporate reputation". By embracing the new age communications, businesses will excel further in the social media paradigm shift, engaging and sharing at a whole new level.

To equip PR professionals with practical skills and knowledge to drive engagement on social media, Pacific Conferences is organising a 2-day "Social Media & PR 2014" conference, to be held on 24-25 February 2014 at the Sheraton Towers in Singapore and on 27-28 February 2014 at the Regal HongKong Hotel in Hong Kong. Proven case studies and insights on creation & applications of a social media strategy, integrated communications, content strategy, social media newsroom, influencer relations, crisis management, social media analytics and more will be shared.

This conference will feature insightful communications initiatives and experience sharing from Intel, KPMG, Johnson & Johnson Medical, Infiniti, BASF, WWF, Telstra International Group, Temasek Holdings, Hong Kong Trade Development Council and many more on how to advance communications strategies for sustainable engagement through constant revision, reassessment and adaptation.

Participants will hear case studies from NGO, government, consumer products, transportation and banking industries among others, on how they optimise opportunities on social media to establish and sustain meaningful connections with their stakeholders.
Conference Details:
Title:        Social Media & PR 2014 Conference 
Date & Venue: 24 - 25 February 2014, Sheraton Towers, Singapore
              27 - 28 February 2014, Regal HongKong Hotel, Hong Kong
Organiser:    Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/S1433-SPR19-01S-N.PDF

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg

Source: Pacific Conferences

Contact:
Ms Charmaine Neo
Tel: +65 6592 7352
Email: [email protected] 




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...