Welcome!

News Feed Item

One Million And Counting! Toys"R"Us® Announces Milestone Achievement For 'Great Trade-In' Event In Removing Used And Potentially Unsafe Products From The Marketplace

With Many Recalled and Outdated Baby Products Still in Circulation, "Great Trade-In" Event Returns to Babies"R"Us® and Toys"R"Us Stores Nationwide from Friday, January 24 through Monday, February 17 to Provide Consumers New Opportunity to Remove These Ite

WAYNE, N.J., Jan. 22, 2014 /PRNewswire/ -- Toys"R"Us® today announced that its "Great Trade-In" event has resulted in the removal of more than one million pieces of used and potentially unsafe cribs, car seats and more from homes, garages and attics nationwide since the program's inception in 2009. The company is also issuing a new call to action for customers to rid their homes of potentially unsafe old and second-hand baby products and exchange them for savings on a new item during its ninth "Great Trade-In" event, which begins Friday, January 24 and continues through Monday, February 17 in Babies"R"Us® and Toys"R"Us stores. 

This national safety program serves to draw attention to certain used baby products that can carry potential hazards, but are still in circulation, making them poor candidates to be handed down or resold.  Some items traded in over the past four years were missing parts or were damaged, while others that were decades old showed obvious signs of wear and tear. Further, many safety standards have changed significantly over the past five years, and many older products be considered non-compliant by today's more stringent requirements. 

"At Toys"R"Us, one of our most important missions as a company is to help parents keep their children safe, and we are so proud that the 'Great Trade-In' event has helped parents remove more than one million potentially unsafe products from the marketplace," said Hank Mullany, President, Toys"R"Us, U.S. "We know that the work is far from done, and we're pleased to once again host this program in our stores nationwide to encourage parents to bring back their outdated baby gear in exchange for new items that meet today's more stringent product standards."

During the Great Trade-In event, stores will accept any used cribs, car seats, bassinets, strollers, travel systems, play yards, high chairs, toddler/twin beds, swings, walkers, bouncers and entertainers in exchange for a 25% savings on the purchase of a new baby item, in any of these product categories.  Through this program, Toys"R"Us continues to raise awareness among parents about ways to be proactive where children's safety is concerned. 

Product safety advocate organizations like Kids In Danger recommend not purchasing used items that have a history of safety problems, including cribs, play yards and bassinets.  Items in these specific categories may have been recalled or older products may not meet recent updates to mandatory or voluntary standards for products in these categories. And, the U.S. Consumer Product Safety Commission (CPSC) says newer is safer when it comes to juvenile products.

Customers may exchange any number of used items, from any manufacturer, in the specified product categories.  Day care centers or other organizations who wish to exchange items in bulk are encouraged to contact their local Babies"R"Us or Toys"R"Us store prior to returning their used items to ensure adequate availability of new merchandise.

One of the most anticipated events of the year by Babies"R"Us customers nationwide, participants are invited to join in the conversation on social media using #BRUGreatTradeIn.

Additional Safety Resources for Parents and Caregivers

In addition to the "Great Trade-In" event, Toys"R"Us offers the following resources to help parents and caregivers keep their children safe:

  • Toysrus.com/Safety, the company's dedicated Safety website, features information on the company's industry-leading safety standards for products sold through its stores and websites, seasonal tips for preventing accidental injury and product recall information.
  • Recall notifications sent via e-mail by signing up through Toysrus.com/Safety, which approximately 400,000 customers have done since the feature was made available.
  • Current recall information is posted on easily-visible Safety boards at each store location.
  • Tools and resources for parents to keep track of the products in use in their homes with a Product Record List and Eight Steps to Keep Kids Safe checklist is available online at Toysrus.com/Safety and in-stores upon request. These tools are designed to make relevant product information readily available in the event of a recall so parents and caregivers can act quickly to remove unsafe products from use.

For more information on the "Great Trade-In" event, customers can visit Babiesrus.com/trade-in.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Microsoft Azure Container Services can be used for container deployment in a variety of ways including support for Orchestrators like Kubernetes, Docker Swarm and Mesos. However, the abstraction for app development that support application self-healing, scaling and so on may not be at the right level. Helm and Draft makes this a lot easier. In this primarily demo-driven session at @DevOpsSummit at 21st Cloud Expo, Raghavan "Rags" Srinivas, a Cloud Solutions Architect/Evangelist at Microsoft, wi...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...