|By PR Newswire||
|January 22, 2014 07:30 AM EST||
SAN FRANCISCO, Jan. 22, 2014 /PRNewswire/ -- Sharethrough, the largest in-feed advertising exchange, today announced that it has raised $17 million in debt and equity financing. The funds will be used to accelerate Sharethrough's growth through continued development of the Sharethrough Advertising Exchange (STX), the world's first in-feed advertising exchange, expanded software tools for publishers and increased engineering and product hiring.
Elevation Partners, Silver Creek, and Patrick Keane join existing investors North Bridge Venture Partners and Floodgate, in funding Sharethrough's fourth round of investment.
"We founded Sharethrough on the principle that the future of web monetization would be inextricably tied to meaningful brand content promoted through non-interruptive advertising experiences," said Dan Greenberg, CEO and co-founder of Sharethrough. "We kickstarted the conversation around 'native' advertising, which quickly became the focus of the media industry at large; we are already leading the next chapter of content marketing by offering the premier marketplace and technology for brand content and native advertising."
Sharethrough's 'in-feed' mobile ad technology, which enables publishers to create and sell native ads directly within their content feeds, has been a breakthrough for publishers to monetize their mobile sites and has led to partnerships with premium publishers including People, Real Simple, Health, Forbes, Popular Mechanics, USA Today Sports Media Group and IBT Media. Sharethrough's publisher network, measured at 227 million monthly uniques by Comscore, has the largest reach of any native advertising company. As a result of its size and quality of publisher partnerships, 23 of the top 25 AdAge Megabrands now use the Sharethrough platform to distribute their video, editorial and social content.
The recent round of funding will enable Sharethrough to broadly expand the technology that powers STX. A primary focus will be to enable native distribution of all forms of brand content and to further development of its algorithms for content quality and optimization. Additionally, Sharethrough will continue to develop new products to enable publishers to create, manage, and sell native ad campaigns directly.
"The native advertising investment, publisher, and market opportunity reminds of search in 2003. There is an emergent modern Internet driven by mobile, feed driven design, and user consumption, which demands native monetization," said Patrick Keane, president of Sharethrough. "I'm particularly excited about the opportunity that Sharethrough has created for advertisers and strongly believe that native is the inevitable mobile monetization strategy for all digital publishers."
According to a recent LinkedIn Marketing Solutions study, companies nearly tripled their spend on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013. In addition, publishers are rapidly carving out native mobile inventory to match this demand. On STX, the numbers have told a similar mobile growth story. Over the last three months STX has seen over a 250% growth in auctions served and is equipped to serve billions of mobile impressions every month.
"I invest in companies that re-imagine categories and invent new ones," said Roger McNamee, co-founder of Elevation Partners. "Online advertising is broken, and Sharethrough has the technology to fix it."
Sharethrough is a software company that powers in-feed advertising for brands and publishers. The Sharethrough Advertising Exchange (STX), which is the world's first exchange built for the modern Internet, allows Fortune 1000 brands and their agencies to drive engagement towards meaningful brand content on premium websites. Top media companies also partner with Sharethrough to create, manage, and monetize in-feed ads across all connected devices. Founded in 2008, the company now has over 85 full-time employees and is headquartered in San Francisco with offices in New York and Chicago. Please visit www.sharethrough.com to learn more.
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 27, 2016 10:45 PM EDT Reads: 3,380
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Sep. 27, 2016 10:45 PM EDT Reads: 2,836
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 27, 2016 10:30 PM EDT Reads: 2,172
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 27, 2016 09:30 PM EDT Reads: 2,958
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 27, 2016 09:30 PM EDT Reads: 476
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Sep. 27, 2016 08:30 PM EDT Reads: 2,038
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 27, 2016 08:15 PM EDT Reads: 2,233
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 27, 2016 07:00 PM EDT Reads: 2,860
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 27, 2016 06:45 PM EDT Reads: 1,819
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Sep. 27, 2016 06:30 PM EDT Reads: 3,568
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 27, 2016 06:30 PM EDT Reads: 2,208
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Sep. 27, 2016 06:15 PM EDT Reads: 414
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Sep. 27, 2016 06:00 PM EDT Reads: 1,701
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 27, 2016 05:45 PM EDT Reads: 1,666
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 27, 2016 05:30 PM EDT Reads: 2,036