|By PR Newswire||
|January 22, 2014 07:30 AM EST||
SAN FRANCISCO, Jan. 22, 2014 /PRNewswire/ -- Sharethrough, the largest in-feed advertising exchange, today announced that it has raised $17 million in debt and equity financing. The funds will be used to accelerate Sharethrough's growth through continued development of the Sharethrough Advertising Exchange (STX), the world's first in-feed advertising exchange, expanded software tools for publishers and increased engineering and product hiring.
Elevation Partners, Silver Creek, and Patrick Keane join existing investors North Bridge Venture Partners and Floodgate, in funding Sharethrough's fourth round of investment.
"We founded Sharethrough on the principle that the future of web monetization would be inextricably tied to meaningful brand content promoted through non-interruptive advertising experiences," said Dan Greenberg, CEO and co-founder of Sharethrough. "We kickstarted the conversation around 'native' advertising, which quickly became the focus of the media industry at large; we are already leading the next chapter of content marketing by offering the premier marketplace and technology for brand content and native advertising."
Sharethrough's 'in-feed' mobile ad technology, which enables publishers to create and sell native ads directly within their content feeds, has been a breakthrough for publishers to monetize their mobile sites and has led to partnerships with premium publishers including People, Real Simple, Health, Forbes, Popular Mechanics, USA Today Sports Media Group and IBT Media. Sharethrough's publisher network, measured at 227 million monthly uniques by Comscore, has the largest reach of any native advertising company. As a result of its size and quality of publisher partnerships, 23 of the top 25 AdAge Megabrands now use the Sharethrough platform to distribute their video, editorial and social content.
The recent round of funding will enable Sharethrough to broadly expand the technology that powers STX. A primary focus will be to enable native distribution of all forms of brand content and to further development of its algorithms for content quality and optimization. Additionally, Sharethrough will continue to develop new products to enable publishers to create, manage, and sell native ad campaigns directly.
"The native advertising investment, publisher, and market opportunity reminds of search in 2003. There is an emergent modern Internet driven by mobile, feed driven design, and user consumption, which demands native monetization," said Patrick Keane, president of Sharethrough. "I'm particularly excited about the opportunity that Sharethrough has created for advertisers and strongly believe that native is the inevitable mobile monetization strategy for all digital publishers."
According to a recent LinkedIn Marketing Solutions study, companies nearly tripled their spend on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013. In addition, publishers are rapidly carving out native mobile inventory to match this demand. On STX, the numbers have told a similar mobile growth story. Over the last three months STX has seen over a 250% growth in auctions served and is equipped to serve billions of mobile impressions every month.
"I invest in companies that re-imagine categories and invent new ones," said Roger McNamee, co-founder of Elevation Partners. "Online advertising is broken, and Sharethrough has the technology to fix it."
Sharethrough is a software company that powers in-feed advertising for brands and publishers. The Sharethrough Advertising Exchange (STX), which is the world's first exchange built for the modern Internet, allows Fortune 1000 brands and their agencies to drive engagement towards meaningful brand content on premium websites. Top media companies also partner with Sharethrough to create, manage, and monetize in-feed ads across all connected devices. Founded in 2008, the company now has over 85 full-time employees and is headquartered in San Francisco with offices in New York and Chicago. Please visit www.sharethrough.com to learn more.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Mar. 27, 2017 05:00 AM EDT Reads: 6,129
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Mar. 27, 2017 05:00 AM EDT Reads: 11,021
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 27, 2017 04:00 AM EDT Reads: 998
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Mar. 27, 2017 03:45 AM EDT Reads: 2,943
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 27, 2017 03:15 AM EDT Reads: 3,133
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Mar. 27, 2017 03:00 AM EDT Reads: 2,963
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Mar. 27, 2017 02:15 AM EDT Reads: 4,135
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 27, 2017 01:45 AM EDT Reads: 2,952
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 27, 2017 01:45 AM EDT Reads: 2,893
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 27, 2017 01:15 AM EDT Reads: 1,841
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 27, 2017 12:45 AM EDT Reads: 2,080
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 27, 2017 12:30 AM EDT Reads: 834
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 27, 2017 12:00 AM EDT Reads: 3,332
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Mar. 26, 2017 09:45 PM EDT Reads: 7,611
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 26, 2017 09:45 PM EDT Reads: 2,048