Welcome!

News Feed Item

PI Profits Agency Shares Tips for Refining, Focusing Web Presence of Private Investigation Firms to Drive Conversions

AURORA, N.Y., Jan. 22, 2014 /PRNewswire/ -- According to niche marketing firm PI Profits Agency (http://piprofitsagency.com/), many PIs are not taking full advantage of the opportunities presented by the Internet. To that end, Paul Beauchemin, founder of PI Profits Agency, has compiled a list of best practices for the web, all tailored to meet the needs of investigative firms large and small. Those interested in an individual, 45-minute web consultation can fill out the form on this page: http://piprofitsagency.com/cbi.

Engaging With Visitors

A website that can be printed out like a brochure and be just as useful and informative isn't taking full advantage of the online format. Instead, it's preferable to think of a website as an automated salesperson guiding prospective clients into the sales funnel.

Attention!

Today, most enterprise-level purchase decisions begin with thorough Internet research. In the highly competitive space of private investigation, it's easy to become part of the scenery. Attention-getting headlines that rivet the visitor into place are step one in overcoming the "5-second rule": the maxim that website visitors decide within 5 seconds whether to stay on the site or keep browsing.

Unique Selling Proposition

Although it sounds too obvious, communicating your unique selling proposition (USP) is arguably the most important job of a website; unfortunately, many sites still fall well short of this goal. To summarize, the USP entails clear market positioning along with setting explicit, tangible expectations. If a prospective client is unable to see what you do differently from the competition, then you will never stand out from the crowd.

Powerful, Focused Copywriting

"When prospective clients visit a PI website, they're looking for a solution to their problems, and so the copywriting needs to speak to them," explained Beauchemin. "Too often I see content on PI websites that focuses on features of the agency rather than benefits to the client. No matter how well written the content, losing sight of the client's fears and concerns is a surefire way to limit conversions."

Information Capture

The immediate conversion rate of even the most compelling PI website might never go above 2%. However, 30 to 40 percent of visitors will eventually make a decision to work with a PI firm. Therefore, keeping your name on the minds of these visitors is vital. One of the best ways to accomplish this is by offering free "cookies" on the homepage – a downloadable report, book excerpt or relevant quiz provide the opportunity to capture visitors' contact information. Once they're on a mailing list, the firm can position itself with this potential client through informative newsletters and other material. Avoid spamming people, though, as this will sully your reputation.

Social Proof

Testimonials from satisfied clients and case studies of especially challenging problems are both tactics for providing the kind of "social proof" that today's consumers and businesses expect. Everyone loves a compelling story, after all, and the praise of former clients is a leading motivator for indecisive consumers and businesses.

Design

Good web design is crucial regardless of the business angle. Beauchemin recommends being straightforward and authoritative. Bells and whistles aren't necessary; filling the page with effective, useful content and intuitive navigation is.

Call to Action

Every page on a website needs a call to action, even if only a few words. This ties in with the visitor engagement aspect of good design philosophy, as a call to action encourages visitors to interact with the site in some fashion.

About PI Profits

PI Profits is a results-oriented marketing, sales and customer service agency dedicated exclusively to the private investigation niche. PI Profits has proven online and offline marketing strategies that are focused on increasing net, bottom line profits.

Paul Beauchemin has over 30 years' experience as a Principal Investigator for a Fortune 100 company, during which he has patented numerous technologies. He also has 20 years' experience as an entrepreneur, working directly with hundreds of millionaire business creators.

Contact:

Paul Beauchemin
888-344-0434
Email

Read more news from PI Profits.

SOURCE PI Profits

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...