|By PR Newswire||
|January 22, 2014 08:35 AM EST||
AURORA, N.Y., Jan. 22, 2014 /PRNewswire/ -- According to niche marketing firm PI Profits Agency (http://piprofitsagency.com/), many PIs are not taking full advantage of the opportunities presented by the Internet. To that end, Paul Beauchemin, founder of PI Profits Agency, has compiled a list of best practices for the web, all tailored to meet the needs of investigative firms large and small. Those interested in an individual, 45-minute web consultation can fill out the form on this page: http://piprofitsagency.com/cbi.
Engaging With Visitors
A website that can be printed out like a brochure and be just as useful and informative isn't taking full advantage of the online format. Instead, it's preferable to think of a website as an automated salesperson guiding prospective clients into the sales funnel.
Today, most enterprise-level purchase decisions begin with thorough Internet research. In the highly competitive space of private investigation, it's easy to become part of the scenery. Attention-getting headlines that rivet the visitor into place are step one in overcoming the "5-second rule": the maxim that website visitors decide within 5 seconds whether to stay on the site or keep browsing.
Unique Selling Proposition
Although it sounds too obvious, communicating your unique selling proposition (USP) is arguably the most important job of a website; unfortunately, many sites still fall well short of this goal. To summarize, the USP entails clear market positioning along with setting explicit, tangible expectations. If a prospective client is unable to see what you do differently from the competition, then you will never stand out from the crowd.
Powerful, Focused Copywriting
"When prospective clients visit a PI website, they're looking for a solution to their problems, and so the copywriting needs to speak to them," explained Beauchemin. "Too often I see content on PI websites that focuses on features of the agency rather than benefits to the client. No matter how well written the content, losing sight of the client's fears and concerns is a surefire way to limit conversions."
The immediate conversion rate of even the most compelling PI website might never go above 2%. However, 30 to 40 percent of visitors will eventually make a decision to work with a PI firm. Therefore, keeping your name on the minds of these visitors is vital. One of the best ways to accomplish this is by offering free "cookies" on the homepage – a downloadable report, book excerpt or relevant quiz provide the opportunity to capture visitors' contact information. Once they're on a mailing list, the firm can position itself with this potential client through informative newsletters and other material. Avoid spamming people, though, as this will sully your reputation.
Testimonials from satisfied clients and case studies of especially challenging problems are both tactics for providing the kind of "social proof" that today's consumers and businesses expect. Everyone loves a compelling story, after all, and the praise of former clients is a leading motivator for indecisive consumers and businesses.
Good web design is crucial regardless of the business angle. Beauchemin recommends being straightforward and authoritative. Bells and whistles aren't necessary; filling the page with effective, useful content and intuitive navigation is.
Call to Action
Every page on a website needs a call to action, even if only a few words. This ties in with the visitor engagement aspect of good design philosophy, as a call to action encourages visitors to interact with the site in some fashion.
About PI Profits
PI Profits is a results-oriented marketing, sales and customer service agency dedicated exclusively to the private investigation niche. PI Profits has proven online and offline marketing strategies that are focused on increasing net, bottom line profits.
Paul Beauchemin has over 30 years' experience as a Principal Investigator for a Fortune 100 company, during which he has patented numerous technologies. He also has 20 years' experience as an entrepreneur, working directly with hundreds of millionaire business creators.
Read more news from PI Profits.
SOURCE PI Profits
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, discussed DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He also covered various styles and...
Feb. 24, 2017 08:00 AM EST Reads: 3,317
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 24, 2017 08:00 AM EST Reads: 7,541
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 24, 2017 07:30 AM EST Reads: 1,849
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Feb. 24, 2017 07:30 AM EST Reads: 418
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Feb. 24, 2017 07:00 AM EST Reads: 706
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
Feb. 24, 2017 06:45 AM EST Reads: 748
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
Feb. 24, 2017 06:45 AM EST Reads: 4,699
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Feb. 24, 2017 06:15 AM EST Reads: 5,473
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Feb. 24, 2017 06:15 AM EST Reads: 874
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Feb. 24, 2017 06:00 AM EST Reads: 1,969
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Feb. 24, 2017 04:00 AM EST Reads: 3,818
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Feb. 24, 2017 03:00 AM EST Reads: 1,843
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 24, 2017 02:15 AM EST Reads: 13,220
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
Feb. 24, 2017 01:45 AM EST Reads: 9,554
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Feb. 24, 2017 01:45 AM EST Reads: 3,790