Welcome!

News Feed Item

PI Profits Agency Shares Tips for Refining, Focusing Web Presence of Private Investigation Firms to Drive Conversions

AURORA, N.Y., Jan. 22, 2014 /PRNewswire/ -- According to niche marketing firm PI Profits Agency (http://piprofitsagency.com/), many PIs are not taking full advantage of the opportunities presented by the Internet. To that end, Paul Beauchemin, founder of PI Profits Agency, has compiled a list of best practices for the web, all tailored to meet the needs of investigative firms large and small. Those interested in an individual, 45-minute web consultation can fill out the form on this page: http://piprofitsagency.com/cbi.

Engaging With Visitors

A website that can be printed out like a brochure and be just as useful and informative isn't taking full advantage of the online format. Instead, it's preferable to think of a website as an automated salesperson guiding prospective clients into the sales funnel.

Attention!

Today, most enterprise-level purchase decisions begin with thorough Internet research. In the highly competitive space of private investigation, it's easy to become part of the scenery. Attention-getting headlines that rivet the visitor into place are step one in overcoming the "5-second rule": the maxim that website visitors decide within 5 seconds whether to stay on the site or keep browsing.

Unique Selling Proposition

Although it sounds too obvious, communicating your unique selling proposition (USP) is arguably the most important job of a website; unfortunately, many sites still fall well short of this goal. To summarize, the USP entails clear market positioning along with setting explicit, tangible expectations. If a prospective client is unable to see what you do differently from the competition, then you will never stand out from the crowd.

Powerful, Focused Copywriting

"When prospective clients visit a PI website, they're looking for a solution to their problems, and so the copywriting needs to speak to them," explained Beauchemin. "Too often I see content on PI websites that focuses on features of the agency rather than benefits to the client. No matter how well written the content, losing sight of the client's fears and concerns is a surefire way to limit conversions."

Information Capture

The immediate conversion rate of even the most compelling PI website might never go above 2%. However, 30 to 40 percent of visitors will eventually make a decision to work with a PI firm. Therefore, keeping your name on the minds of these visitors is vital. One of the best ways to accomplish this is by offering free "cookies" on the homepage – a downloadable report, book excerpt or relevant quiz provide the opportunity to capture visitors' contact information. Once they're on a mailing list, the firm can position itself with this potential client through informative newsletters and other material. Avoid spamming people, though, as this will sully your reputation.

Social Proof

Testimonials from satisfied clients and case studies of especially challenging problems are both tactics for providing the kind of "social proof" that today's consumers and businesses expect. Everyone loves a compelling story, after all, and the praise of former clients is a leading motivator for indecisive consumers and businesses.

Design

Good web design is crucial regardless of the business angle. Beauchemin recommends being straightforward and authoritative. Bells and whistles aren't necessary; filling the page with effective, useful content and intuitive navigation is.

Call to Action

Every page on a website needs a call to action, even if only a few words. This ties in with the visitor engagement aspect of good design philosophy, as a call to action encourages visitors to interact with the site in some fashion.

About PI Profits

PI Profits is a results-oriented marketing, sales and customer service agency dedicated exclusively to the private investigation niche. PI Profits has proven online and offline marketing strategies that are focused on increasing net, bottom line profits.

Paul Beauchemin has over 30 years' experience as a Principal Investigator for a Fortune 100 company, during which he has patented numerous technologies. He also has 20 years' experience as an entrepreneur, working directly with hundreds of millionaire business creators.

Contact:

Paul Beauchemin
888-344-0434
Email

Read more news from PI Profits.

SOURCE PI Profits

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...