Welcome!

News Feed Item

PI Profits Agency Shares Tips for Refining, Focusing Web Presence of Private Investigation Firms to Drive Conversions

AURORA, N.Y., Jan. 22, 2014 /PRNewswire/ -- According to niche marketing firm PI Profits Agency (http://piprofitsagency.com/), many PIs are not taking full advantage of the opportunities presented by the Internet. To that end, Paul Beauchemin, founder of PI Profits Agency, has compiled a list of best practices for the web, all tailored to meet the needs of investigative firms large and small. Those interested in an individual, 45-minute web consultation can fill out the form on this page: http://piprofitsagency.com/cbi.

Engaging With Visitors

A website that can be printed out like a brochure and be just as useful and informative isn't taking full advantage of the online format. Instead, it's preferable to think of a website as an automated salesperson guiding prospective clients into the sales funnel.

Attention!

Today, most enterprise-level purchase decisions begin with thorough Internet research. In the highly competitive space of private investigation, it's easy to become part of the scenery. Attention-getting headlines that rivet the visitor into place are step one in overcoming the "5-second rule": the maxim that website visitors decide within 5 seconds whether to stay on the site or keep browsing.

Unique Selling Proposition

Although it sounds too obvious, communicating your unique selling proposition (USP) is arguably the most important job of a website; unfortunately, many sites still fall well short of this goal. To summarize, the USP entails clear market positioning along with setting explicit, tangible expectations. If a prospective client is unable to see what you do differently from the competition, then you will never stand out from the crowd.

Powerful, Focused Copywriting

"When prospective clients visit a PI website, they're looking for a solution to their problems, and so the copywriting needs to speak to them," explained Beauchemin. "Too often I see content on PI websites that focuses on features of the agency rather than benefits to the client. No matter how well written the content, losing sight of the client's fears and concerns is a surefire way to limit conversions."

Information Capture

The immediate conversion rate of even the most compelling PI website might never go above 2%. However, 30 to 40 percent of visitors will eventually make a decision to work with a PI firm. Therefore, keeping your name on the minds of these visitors is vital. One of the best ways to accomplish this is by offering free "cookies" on the homepage – a downloadable report, book excerpt or relevant quiz provide the opportunity to capture visitors' contact information. Once they're on a mailing list, the firm can position itself with this potential client through informative newsletters and other material. Avoid spamming people, though, as this will sully your reputation.

Social Proof

Testimonials from satisfied clients and case studies of especially challenging problems are both tactics for providing the kind of "social proof" that today's consumers and businesses expect. Everyone loves a compelling story, after all, and the praise of former clients is a leading motivator for indecisive consumers and businesses.

Design

Good web design is crucial regardless of the business angle. Beauchemin recommends being straightforward and authoritative. Bells and whistles aren't necessary; filling the page with effective, useful content and intuitive navigation is.

Call to Action

Every page on a website needs a call to action, even if only a few words. This ties in with the visitor engagement aspect of good design philosophy, as a call to action encourages visitors to interact with the site in some fashion.

About PI Profits

PI Profits is a results-oriented marketing, sales and customer service agency dedicated exclusively to the private investigation niche. PI Profits has proven online and offline marketing strategies that are focused on increasing net, bottom line profits.

Paul Beauchemin has over 30 years' experience as a Principal Investigator for a Fortune 100 company, during which he has patented numerous technologies. He also has 20 years' experience as an entrepreneur, working directly with hundreds of millionaire business creators.

Contact:

Paul Beauchemin
888-344-0434
Email

Read more news from PI Profits.

SOURCE PI Profits

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...