Welcome!

News Feed Item

Key of Aurora Announces Online Availability of World's Most Exclusive Sunglasses, Priced at EUR 25, 000

ZURICH, Jan. 22, 2014 /PRNewswire/ -- Linda Farrow teams up with Bespoke Luxury Website www.keyofaurora.com, selling their worldwide most exclusive sunglasses at EUR 25,000. 

(Photo:  http://photos.prnewswire.com/prnh/20140122/PH50315-a)

(Photo:  http://photos.prnewswire.com/prnh/20140122/PH50315-b)

BESPOKE LUXURY ONLINE:

Offering a bespoke service with handcrafted eyewear created by highly skilled craftsmen in Germany, the diamond sunglasses are made from solid 18 carat gold and accessorised with brilliant cut white, black, pink or yellow diamonds, rubies or sapphires, making it the most exclusive sunglasses in the world.

With a few clicks on www.keyofaurora.com, the customer can choose from a variety of lens-colours, which can be plated in 24 carat gold, platinum and 18 carat rose gold to create a one-of-a-kind piece of eyewear. Each purchase additionally allows the customer to experience an exclusive "meet the brand" experience in London co-organised by both companies.

Simon Jablon and Tracy Sedino from Linda Farrow say: "Getting into the bespoke market was all about offering the most exclusive tailored product and push the boundaries of eyewear even further than with our Linda Farrow collection."

COMPLIMENTARY SHOPPING EXPERIENCE:

With Linda Farrow, Key of Aurora goes one step further in real-life storytelling offering an inclusive "meet the brand" experience and a one night-stay at the luxury hotel Brown's in London, Mayfair.

Key of Aurora offers added value to customers letting people experience the brand and discover the quality of the product as far as online possible. In-depth storytelling and beautiful Macro Imagery on the site are just a few tools they use.

The offering:

  • A 1 NIGHT-STAY IN LONDON: Gift Voucher to stay at the luxury Hotel Brown's in London, Mayfair - worth EUR 1000.
  • MEET THE BRAND: Private welcome drink with the Linda Farrow and the Key of Aurora Team at their Boutique in Mount Street.
  • PRIVATE SHOPPING EXPERIENCE: Dime tour through the Linda Farrow historic collections.

ABOUT KEY OF AURORA:

The worldwide first multi-label retailer for personalised luxury items.

Key of Aurora is a multi-label retailer offering products from brands with savoir-faire. With a few clicks, people can customise the products to their individual specification and let them manufacture exclusively for them. Engraving or embossing of Initials to the product is just one of the various options customers can choose from.

The online store launched in November and wants to invite 25 new brands throughout 2014.

"The positive feedback is overwhelming," says the founder of the company, Nadine Benedick. "Our brands have an increasing demand of bespoke requests but no resources to set up such an online tool. With Key of Aurora we basically just fill the gap by providing the technology that enables customers to find and so order bespoke luxury items from anywhere in the world."

ABOUT LINDA FARROW:

Established in 1970, the Linda Farrow brand of luxury eyewear rose quickly to acclaim amongst stylish Londoners and the international jet set. A tireless experimenter, Farrow pioneered many of the shapes and styles that remain au courant today.

Media contact information: Simone Ospelt, Email

Phone Number: +41 (0) 7967 37492

Read more news from Key of Aurora.

SOURCE Key of Aurora

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
At first adopted by enterprises to consolidate physical servers, virtualization is now widely used in cloud computing to offer elasticity and scalability. On the other hand, Docker has developed a new way to handle Linux containers, inspired by version control software such as Git, which allows you to keep all development versions. In his session at 17th Cloud Expo, Dominique Rodrigues, the co-founder and CTO of Nanocloud Software, discussed how in order to also handle QEMU / KVM virtual machin...
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...