Welcome!

News Feed Item

Austin Mahone And Aquafina® FlavorSplash® Make Big Waves In 2014

In his new role as Digital and Brand Strategist, the pop star will debut in a national commercial, perform during Super Bowl week and help launch a national contest for teens

PURCHASE, N.Y., Jan. 22, 2014 /PRNewswire/ -- Aquafina® FlavorSplash®, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to "Make a Splash" and celebrate their passions. To help spread the word, the brand's first-ever national commercial will include Austin Mahone along with his new single, "Mmm Yeah" featuring Pitbull. The single will be available on iTunes starting January 26th, timed to the commercial premiere, and is available for pre-order now.  Days after the commercial debuts during The 56th Annual GRAMMY® Awards, Austin will perform his new single live at PepsiCo's "#PEPCITY" Super Bowl XLVIII kick-off celebration in New York City and then gear up for the launch of Aquafina FlavorSplash's "Make a Splash" year-long program.

(Photo: http://photos.prnewswire.com/prnh/20140122/NY50412-a)
(Photo: http://photos.prnewswire.com/prnh/20140122/NY50412-b)

Since becoming Digital and Brand Strategist for Aquafina FlavorSplash, Austin has been busy helping the brand come up with ways to engage, inspire and excite teens. In the new commercial, viewers will see how Austin's creativity transforms and is inspired by, the creative, colorful Aquafina FlavorSplash collection. "I am honored to play a larger role in the brand and help encourage teens to make a splash," said Austin. "I'm excited to be part of a program that empowers teens to be creative and pursue their passions whatever they may be, the same way I pursued my passion in music." 

Following the commercial (shot and produced by AwesomenessTV), Austin will be making another splash with a performance at PepsiCo's Super Bowl XLVIII celebration in New York City on January 29. As a part of PepsiCo's "#PEPCITY" event at Bryant Park, fans will get to enjoy the free concert as a part of a three-day celebration in the first-of-its-kind, dome-enclosed space that will feature food and beverage offerings from PepsiCo and celebrity chefs.

"We are so thrilled to have Austin on our team and help guide us on a path through the exciting, busy world of teens," said Rebecca Granne, Sr. Director, Aquafina. "We look forward to inspiring teens to "Make a Splash" in their everyday lives with our year-long program, similar to how our products showcase how much more fun water can be with customizable hydration options."

The "Make a Splash" program calls on teens passionate in various areas such as music, entertainment, culinary arts, fashion and more, to share why they deserve their dream to become a reality. Seven lucky and creative teens will be selected and given the opportunity to experience their passion in a real-world, professional setting. The contest kicks off on February 10 with the first #MakeaSplash experience focusing on the music industry. From February 10-17, teens can visit FlavorSplash.com and submit a video demonstrating how they could help shake up the music biz – whether they want to be a musician, songwriter, record label mogul, the possibilities are endless. The lucky winning teen will have a chance to visit New York City and shadow Austin Mahone and his crew, for the ultimate music industry experience – up-close and in real-life.  Other great finalist entries have a chance to win prizes – from DJ systems to speakers and more.

For additional information on the "Make a Splash" program please visit Facebook.com/flavorsplash, and join the conversation on Twitter and Instagram at @flavorsplash and #MakeaSplash.

No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.), 18 years and older (19 in AL or NE) and who did not purchase any equipment for purposes of entering this contest. Void where prohibited. Enter Contest between 1/10/2014 & ending 1/17/2014. To enter and for Official Rules and other important terms and conditions, visit Facebook.com/FlavorSplash.  

About Aquafina FlavorSplash
Aquafina FlavorSplash (www.flavorsplash.com) is a new creative take on water available in sparkling and still water beverages and liquid water enhancers. It is a product of PepsiCo Beverages Americas (PBA), a division of PepsiCo. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.  

SOURCE Aquafina FlavorSplash

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...