Welcome!

News Feed Item

Havas EHS Selects Provenir Platform to Extend Its Real-Time Customer Engagement Offerings

Provenir announced today that it has entered into a new technology agreement with leading marketing agency, Havas EHS, to provide Provenir’s real-time customer engagement platform as the base for new Havas EHS client solutions. The new agreement will enable all Havas EHS business units to craft and orchestrate new digital interaction and social engagement offerings for its clients. The cloud-based platform will give Havas EHS’ clients the ability to proactively listen in real-time for “moments of truth” from consumers and immediately convert them into interactive brand experiences.

“After seeing incredible results from Provenir in multiple pilot projects, we have selected the Provenir Platform to underpin the FULCRM, our real-time engagement offerings,” said Tash Whitmey, CEO of Havas EHS. “Provenir is a key partner that we see as being able to enable data inspired ideas on which FULCRM is built. It uses contextual data in real-time to build far deeper pictures of each customer and allows us to deliver immediate, intimate actions that are genuinely engaging.”

Havas EHS’ successful pilot projects with Provenir have included converting a client’s traditional card-based loyalty program into one that is digital, mobile, social and connected in real-time. The new solution delivers orchestrated loyalty journeys across live POS interactions, the mobile app, the website and social comments on Twitter. The brand is now listening to the entire Twitter pipe for comments from its loyalty program members, and when detected, immediately and automatically awards additional loyalty points. Additionally, members can earn points and redeem them in real-time while benefitting from real-time location-based offers and messages.

On the merits of the Provenir Platform, Gerry Brown, Senior Analyst, Consumer IT and Integrated Media at OVUM states in his July 2013 report “On the Radar: The Provenir Platform”, “The Provenir Platform connects data held in campaign management systems, content management systems, CRM systems, and social media to orchestrate omni-channel customer listening. Serving as the realtime "glue" between existing systems, the Platform combines content from many different databases and systems to enable enterprises to perform customer listening before active engagement. The platform maps data sources "on the fly" and can build a realtime view of end-to-end customer journeys.”

"This new agreement is a great testament to both the promise of Provenir’s technology and of Havas EHS’ great commitment to deliver truly innovative offerings to its clients across the globe," says Mark Smith, Ph.D., President of Provenir's customer listening division.

About Havas EHS

Havas EHS is a leading UK digitally-driven creative agency, with the single-minded mission of being the best in world at creating and delivering ideas, powered by data, for the digital world.

With offices in London and Cirencester and sitting in the global Havas network, Havas EHS is built on a well-proven foundation of 25 years of world-class direct, digital, CRM and data expertise. With a clear focus of innovation and being ahead of the market the agency has created FULCRM: a bespoke approach to client needs which successfully marries data, creative and digital solutions to create effective and engaging customer experiences. If a fulcrum is the support about which a lever pivots, then FULCRM is the experience about which a brand pivots. Its clients include TSB, Diageo, Simple, Dove, Unilever, easyJet, Volvo, Subway, Pets at Home, Peugeot, e.on and Tesco Clubcard.

About Provenir

Provenir is a pioneer in Big Data listening and engagement solutions and global provider of a cloud-based real-time customer engagement hub that enables brands, often through their agencies, to orchestrate omni-channel customer journeys across existing touch points, systems and data. Different from campaign-based approaches, the solution gives brands the ability to rise to the challenge of the Age of the Customer, by proactively listening for comments, events and “moments of truth” and turning them into immediate, interactive, individual experiences that truly engage. For more information please visit www.provenir.com/listening, and follow us on Twitter @ProvenirEngage.

Keywords: Provenir, Havas, loyalty, digital agency, interactive agency, omni-channel, hub, interaction, social listening, customer listening, customer engagement, customer experience, Big Data, marketing, customer communications, real-time, analytics

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.