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Atlas Linen & Alliance Laundry Change Name to Clarus Linen Systems

Clarus "Changes Conversation" In Healthcare Linens

BUFFALO, N.Y., Jan. 22, 2014 /PRNewswire/ -- Effective today (January 22), Atlas Linen Healthcare Services and Alliance Laundry and Textile Services have officially become Clarus Linen Systems.  The company, which provides linen management services to healthcare clients in six states from nine production facilities, selected the name Clarus from the Latin word for "clear" to represent the quality of its reusable linen products and its commitment to providing clear thinking about efficient patient care, according to Clarus CEO, John Giardino.

(Logo: http://photos.prnewswire.com/prnh/20140122/NY50642LOGO )

"We chose Clarus as our new name because it reflects our mission - clear thinking about services that enhance patient satisfaction delivered by a system that allows our clients to manage their costs efficiently," explained Giardino.

The company's rebranding is more than just a name change, noted Giardino.  The selection of Clarus is an opportunity to "Change the Conversation" in healthcare linen management.  "We want to partner with our healthcare clients to provide the best experience for patients and to manage costs for better financial results.  By 'Changing the Conversation' we can focus on patient comfort and explore new ways to manage care."

RNs Lead Clarus' Care Team
The clearest commitment Clarus has made to "Changing the Conversation" is its Clarus Care program.  A team of Patient Service Representatives, each of whom is a certified registered nurse, and Linen Assets Managers are dedicated to each client account.

"Our nursing professionals understand the challenges of comfortable and safe patient care because they have done it," according to Giardino.  "They understand the best practices to avoid the risks of infection and to keep patients comfortable during their hospital stay."

Linen Asset Managers track the use of all reusable linen products within hospitals and nursing homes to manage inventory and costs of patient day needs.  Clarus' asset managers are trained to look for greater efficiencies and new ways for Healthcare facilities to maximize the use of reusable linen products.  Clarus' clients receive a "Clarus Client Scorecard," a proprietary reporting system that allows Healthcare managers to make clear decisions about how to provide the best care to their patients efficiently.

To support Clarus Care at all of its clients' facilities, the Company has introduced Clarus On Call, a 24-hour express service to respond to facility needs.  "Clarus on Call" is staffed by Healthcare professionals who understand how hospitals and nursing homes operate and provide immediate problem resolution.

"As Healthcare continues to change, our business needs to be about more than simply delivering linens. We all have a stake in patient satisfaction and managed spending.  Our commitment to Clarus Care reflects our partnered approach by providing a linen system that helps our healthcare clients achieve their goals in this new healthcare environment," commented Giardino. "We are dedicated to 'Changing the Conversation' about our Healthcare service."

Clarus Linen Systems provides linen management systems to Healthcare institutions throughout the Northeastern and Southern United States.  Winner of 2013 Safe TRSA Innovator Award, Clarus has over 1,200 employees serving markets in South Carolina, Georgia, Eastern Tennessee, Pennsylvania, New York, and Ohio.  For more information, visit www.claruslinens.com.

SOURCE Clarus Linen Systems

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