Welcome!

News Feed Item

HootSuite Acquires uberVU To Bolster Analytics Offering

Combination empowers enterprises to turn analytics into action with an integrated engagement platform and analytics solution

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 01/22/14 -- Editor's Note: There is an image associated with this release.

Today, HootSuite, the world's most widely adopted social relationship platform, announced it has acquired uberVU, an innovative social analytics solution. HootSuite and uberVU combine the next generation of social analytics with the power of the world's leading social relationship platform to help organizations understand the value of their social relationships and drive more meaning from the conversations happening on social media. Financial terms of this deal have not been disclosed.

uberVU's roster of more than 200 enterprise customers include 3M, NBC, Heinz, Fujitsu, SC Johnson, Getty Images, indiegogo, L'Occitane and others. In uberVU, HootSuite gains a best-in-class analytics product and a dedicated team of world-class engineers. This acquisition accelerates HootSuite's analytics roadmap for HootSuite Enterprise customers, which today make up over 75% of the Fortune 1000 companies.

"uberVU represents the next generation of analytics solutions, and brings with it a world class product team," says Ryan Holmes, CEO of HootSuite. "This acquisition brings together uberVU's best-in-class analytics with HootSuite's social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape."

"By joining HootSuite we are realizing our vision to bring analytics to the front and center of the social business," says Mark Pascarella, CEO of uberVU. "This acquisition is a testament to the strength of our platform, and we are thrilled to be part of HootSuite's exciting story."

HootSuite pioneered the category of social media management in 2009 and recently celebrated its 5th birthday. Today, HootSuite has more than 8 million users in nearly every country around the world who use HootSuite's secure, social relationship platform for social media management, social marketing, social customer service, and social selling. HootSuite's dramatic growth has been driven by increased demand among global organizations.

To learn more, register for the webinar, Social Media Intelligence: Turn Insight Into Action, featuring industry experts from HootSuite, uberVU and Forrester Research, on February 12, 8AM EST / 11AM PST / 4PM GMT.

More information:

uberVU enables social businesses to easily listen to, analyze and derive actionable insights about their market and customers by:

--  Understanding the social audience: Customers can quickly view analytics
    to understand the most effective ways of engaging with their audiences,
    including who the influencers are in relevant topics.
--  Discovering marketing insights: Customers can easily detect real-time
    spikes in sentiment, location, demographics, and identify top influencer
    mentions.
--  Driving content marketing: Customers can identifying top trending
    stories, and suggest relevant content to post directly to social media
    accounts.
--  Streamlining reporting: Customers can create custom reports using
    templates and drag-and-drop layouts that can be easily exported to share
    with others in the organization.

--  Blog Post: http://blog.hootsuite.com/hootsuite-acquires-social-
    analytics-tool-ubervu
--  Webinar: http://socialbusiness.hootsuite.com/webinar-social-media-
    intelligence.html
--  HootSuite Enterprise: http://enterprise.hootsuite.com
--  Media Kit: http://media.hootsuite.com/media-kit

About HootSuite

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.

To view the image associated with this release, click the following link: http://www.marketwire.com/library/20140121-800hoot.jpg

Contacts:
HootSuite
Sandy Pell
Communications Manager
@SandyCanvas
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...