Welcome!

News Feed Item

SocialCode Appoints Madison Avenue Agency Veteran Colin Sutton Vice President of Client Strategy

Former OMD executive to drive client strategy and growth

NEW YORK, Jan. 22, 2014  /PRNewswire/-- SocialCode (www.socialcode.com), the leader in social marketing technology and solutions for the world's most valuable brands, today announces that Colin Sutton has been named Vice President of Client Strategy to grow relationships and revenues with the world's largest advertisers. This latest appointment underscores SocialCode's commitment to delivering social marketing success.

(Photo: http://photos.prnewswire.com/prnh/20140122/NY50683-a )
(Logo: http://photos.prnewswire.com/prnh/20140122/NY50683LOGO-b )

Prior to SocialCode, Sutton was U.S. director for social media at OMD, responsible for leading the OMD social business while overseeing a team of media-focused strategists that plan, activate and manage over $50 million in advertising spend across social platforms. Under Colin's leadership, OMD Word became the fastest growing specialized business within the world's largest media agency. Previously, he was the New York managing director of WPP's M80 social media agency.

Sutton is a trusted advocate for senior leaders at the world's largest and most influential social platforms and brands. He has advised Facebook, Twitter, Tumblr, Pepsi, Audi, GE, Hershey's, Warner Bros, Activision, Intel and other Fortune 50 brands. His leadership and vision is widely recognized and he often is called upon for speaking engagements at industry events including, WOMMA, United Nations, Business Insider and AdAge.

Sutton will lead client strategy and delivery for the U.S. East Coast and Central regions from SocialCode's growing New York office. He also will serve as a senior consultant for top clients globally, and contribute to the company's thought leadership and social platform relationships.

"Colin Sutton is one of the most respected social marketing strategists in the business," said Laura O'Shaughnessy, Founder and CEO, SocialCode. "He has an impressive history of capitalizing on social media to drive larger marketing strategy, while executing social advertising programs at global scale."

"Social media continue to evolve as a core pillar of marketing, which has created growing demand for highly advanced technology-driven solutions," said Sutton. "As an agency partner for several years, I've enjoyed SocialCode's partnership and innovation in driving success for our most important clients.  I look forward to contributing to SocialCode's rapid growth and client success."

About SocialCode

SocialCode builds marketing technology and solutions that make the world's most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter Ads API partner, while also developing solutions for Instagram and Pinterest. SocialCode is a subsidiary of the Graham Holdings Company.

Jobs at SocialCode

SocialCode is making the world's most valuable brands successful using social. Want to join us? Learn about our career opportunities.

SOURCE SocialCode

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As enterprises around the world struggle with their digital transformation efforts, many are finding that innovative digital teams are moving much faster than their hidebound IT organizations. Rather than struggling to convince traditional IT to get with the digital program, executives are taking advice from IT research firm Gartner, and encouraging existing IT to continue in their desultory ways. However, many CIOs are realizing the dangers of following Gartner’s advice. The central challenge ...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Cloud Object Storage is effectively infinitely scalable and boasts the lowest total costs. But cloud SLAs and T&Cs are traditionally optimized for huge customers like Netflix, so applications demanding better confidentiality or higher availability typically can’t reap the benefits of public cloud storage. In his session at 18th Cloud Expo, Don Martin, CTO of Security First Corp, will provide an overview of innovative technologies available today – secret sharing and information dispersal algori...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...