Welcome!

News Feed Item

Big Data, Customer Acquisition & CRM Company, Zeta Interactive Acquires Boston-based Marketing Automation Platform Provider, ClickSquared

Combined Solution Creates a World-Class Customer Life-Cycle Marketing Platform for Fortune 500 and Middle Market Brands

NEW YORK, Jan. 22, 2014 /PRNewswire/ -- Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report in May, 2013. 

ClickSquared's platform combines enterprise-class data management, analytics, cross-channel campaign management and marketing execution capabilities to automate customer dialogs across email, mobile, web, call centers and direct mail. The acquisition of ClickSquared is the latest in a series of acquisitions by Zeta Interactive to create the industry standard in cross-channel campaign marketing across the customer lifecycle. We believe the combined assets and capabilities of the companies create the leading Customer Life-Cycle Marketing System perfectly matched with the core components and definition of such a system in Forrester Research's report from December, 2013, "The Rise of the Customer Life-Cycle Marketing Systems."

David A. Steinberg, CEO and Co-Founder of Zeta Interactive says, "The acquisition of ClickSquared culminates Zeta's strategy of building a world-class, cross-channel platform for customer acquisition, engagement, and retention." He adds, "Brands are looking for one, easy-to-deploy, comprehensive Customer Life-Cycle Marketing platform to help them acquire more customers and hold on to them for a longer time while increasing the return on their marketing spend.  This acquisition is one of the final pieces of the puzzle in assembling the most robust solution for metrics-driven CMOs of Fortune 500 and Middle Market brands."

"Zeta Interactive has established itself as one of the most promising companies in the marketing technology industry, and we are thrilled to join forces with them," says Sam Zales, CEO of ClickSquared. "The combined company breaks new ground in the emerging Customer Life-Cycle Marketing space," adds Zales, who will become Executive Vice President of Zeta Enterprise. "For ClickSquared's clients, the benefits of accessing the massive Big Data marketing platform that Zeta has built, as well as its industry-leading capabilities like ZetaMail, Search Marketing, Display Advertising, and Social Media are significant. The companies combined have an extraordinary opportunity to help brands more effectively acquire, engage, retain, and grow high value customers." 

The combined companies will globally service B2C companies across a number of verticals including financial services, communication services, travel & hospitality, education, and retail. The company will be headquartered in New York City and retain ClickSquared offices in Boston, Massachusetts; Scottsdale, Arizona; Duluth, Georgia; London and Middlesbrough, United Kingdom.

About Zeta Interactive:

Zeta Interactive is a Big Data, Customer Acquisition and CRM company that integrates data, technology and marketing services to help leading brands acquire, engage and retain customers. Founded by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola, in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data space. The company's set of Data, Email, Display, Social, Search and Mobile solutions are used by blue-chip clients such as American Express, Travelers Corp., US Airways and Barclay's in the US and UK markets.  With over 500 employees worldwide, the company is headquartered in New York City, with offices in Tampa, FL, London, Bristol, UK and Hyderabad, India. For more information, please visit: www.zetainteractive.com

About ClickSquared:

ClickSquared is the leading SaaS-based, cross-channel campaign management solution provider for B2C marketers who want to increase customer lifetime value. ClickSquared's software platform is backed by a world class marketing services organization that integrates database management, campaign management, and analytics to drive relevancy, marketing automation and ROI across email, social, mobile, web and direct mail. ClickSquared has helped some of the best known brands across the US and Europe engage, grow and retain their customers including ARAMARK Parks and Destinations, The Boston Celtics, Delaware North Companies, GE,  Greyhound,  HomeAway, Leading Hotels of the World, Lenovo, and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom.

SOURCE Zeta Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.