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Retailigence Releases Whitepaper, “Why the Digital Shelf is Vital for Retailers and Brands”

Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) Local Marketing and Commerce Platform company, today announced the availability of a new research whitepaper, “Why the Digital Shelf is Vital for Retailers and Brands”. The paper was authored by Dr. Phil Hendricks, Director immr and GigaOm Research Analyst.

Hendricks proposes the existence of an ecommerce ‘digital shelf’, the ‘third-party’ digital and mobile partners who are part of the brand/retailer ecosystem of website and mobile apps used by shoppers to access information when shopping. The Digital Shelf achieves two important goals for brands and retailers: it extends their reach well beyond existing physical and digital properties, and it offers consumers a compelling combination of mobile and digital shopping experiences with convenient, local fulfillment.

What: Whitepaper, “Why the Digital Shelf is Vital for Retailers and Brands”

Who: Retailigence and Dr. Phil Hendricks, immr

When: Wednesday, January 22, 2014

Where: http://www.retailigence.com/whitepapers/the-digital-shelf.pdf

Jeremy Geiger, CEO of Retailigence, and Dr. Phil Hendricks will be available for press interviews. For media inquiries, please contact: Ann Dalrymple by email at [email protected], or by phone at 617-747-1432.

About Retailigence
Retailigence is an Online-to-Offline (O2O) local marketing and commerce platform that utilizes brick-and-mortar inventory data obtained directly from retailers to turn online consumers into offline shoppers. Serving both retailers and brands, Retailigence distributes local store inventory-based advertising via its own network of location-based application partners, mobile ad networks, mobile ad exchanges, search providers and social networks. The result is an increase in both top-of-funnel awareness and bottom-of-funnel sales for brands, new products and retailers. Retailigence is a privately held company based in Silicon Valley backed by Draper Fisher Jurvetson, Motorola Solutions, Quest Venture Partners, Telenav, OPT and other leading investors. For more information, visit http://www.retailigence.com and follow us on Twitter at @retailigence.

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