Welcome!

News Feed Item

Hyundai Receives Strong Consumer Interest With 88,000 Visitors To Its Dedicated Fuel Cell Microsite In Just Two Months

$499 per month to drive the World's First Mass-Produced Fuel Cell Vehicle, Including Unlimited Free Hydrogen Refueling and At Your Service Valet Maintenance

WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Hyundai is witnessing exceptionally strong consumer interest in its next-generation Tucson Fuel Cell CUV, with more than 88,000 unique visitors to its Hyundai.com fuel cell microsite since the program's November introduction. Consumers selected for the program can drive the Tucson Fuel Cell for just $499 per month, which includes unlimited free hydrogen refueling and "At Your Service" valet maintenance at no extra cost. For the first time, retail consumers will be able to put a federally-certified hydrogen fuel cell vehicle in their driveways, with availability beginning in late Spring 2014 at select Southern California Hyundai dealers.

(Photo: http://photos.prnewswire.com/prnh/20131120/LA20646)

(Logo: http://photos.prnewswire.com/prnh/20131002/LA90771LOGO-b)

"We're experiencing strong consumer interest to drive the Tucson Fuel Cell CUV," said Michael O'Brien, vice president, corporate and product planning, Hyundai Motor America. "Hydrogen-powered fuel cell vehicles represent the next generation of zero-emission vehicle technology, and we intend to be a leader in offering the mass-produced, federally-certified Tucson Fuel Cell to retail customers. The range and refueling speed of our Tucson Fuel Cell is superior to the range and charging limitations of competing battery electric vehicles. Even more, fuel cell technology is sure to increase the adoption rate of zero-emission vehicles, and everyone will receive the environmental benefits."

FUEL CELL PRICING AND BENEFITS
The Hyundai Tucson Fuel Cell will initially be offered on a limited basis to customers in the Los Angeles/Orange County area for $499 per month for a 36-month term, with a $2,999 down payment. This includes the addition of a remarkable new addition to the Hyundai Assurance program – unlimited free hydrogen refueling. "When we spoke to customers interested in driving a hydrogen fuel cell vehicle, some wondered what the cost of hydrogen would actually be," said O'Brien. "To ease those concerns, we thought that covering this cost for early adopters in the monthly payment was the best approach, and consistent with our Hyundai Assurance program. It's yet another way of saying: 'This is another thing you don't have to worry about, at Hyundai, we've got your back.'"

In addition, Tucson Fuel Cell lessees will enjoy all the same services of the Hyundai Equus "At Your Service" valet program. As Equus owners have enjoyed since its introduction in 2010, should a Tucson Fuel Cell require any service, a Hyundai dealer will pick up the vehicle and provide a loan vehicle, then return the customer's car after service to their home or business, at no charge. Customers interested in the Tucson Fuel Cell can indicate their interest (the first step in the ordering process) beginning today by visiting Hyundai.com.

The first Hyundai dealers to offer the Tucson Fuel Cell to Southern California customers are Hardin Hyundai in Anaheim, Win Hyundai in Carson and Tustin Hyundai, with additional Hyundai dealers to follow. Availability of the Tucson Fuel Cell will expand to other regions consistent with the accelerating deployment of hydrogen refueling stations.

THE NEXT-GENERATION ELECTRIC VEHICLE
To achieve societal goals of significant reduction in greenhouse gas emissions, more and more consumers will need to drive zero-emissions vehicles. Currently, there's an ongoing debate about the future of the electric vehicle, with two schools of thought:

  1. Store more electricity on-board using more/larger batteries
  2. Create electricity on-board with hydrogen-powered fuel cell technology

Developed more than 100 years ago, the battery electric vehicle has made progress in recent years, with improved affordability and energy storage capability. But for most consumers, range anxiety and lengthy recharging time remain formidable obstacles to using them in their daily lives. In addition, affordable electric vehicle technology is best suited to smaller urban vehicles, not larger family and utility vehicles that many families require to meet all of their needs. Because of the inherent weight and cost of batteries, and the chemistry and physics that drive slow recharge times, today's electric vehicles have practical limits for many consumers.

TUCSON FUEL CELL ADVANTAGES
Hyundai is introducing its Tucson Fuel Cell to alleviate the limitations of traditional battery electric vehicles. The Tucson Fuel Cell maintains the day-to-day flexibility of the gasoline-powered Tucson, so that its driver is able to immediately enjoy the next generation of electric vehicles without range or recharge-time compromises to their lifestyle.

The Tucson Fuel Cell represents the next generation of electric vehicles – those that create their own electricity, on-board, from hydrogen. According to UCI's Advanced Power and Energy Program's 2013 study, the hydrogen fuel cell provides comparable well-to-wheel emissions as a battery electric vehicle. For the Tucson Fuel Cell driver, this social benefit is achieved with greater utility, versatility and without compromises. Consider:

  • Driving range of 250-300 miles*
  • Capable of full refueling in under 10 minutes, similar to gasoline
  • Minimal reduction in daily utility compared with its gasoline counterpart
  • Instantaneous electric motor torque (221 lb-ft)
  • Minimal cold-weather effects compared with battery electric vehicles
  • Superb daily reliability and long-term durability
    • No moving parts within the power-generating fuel cell stack
    • More than two million durability test miles on Hyundai's fuel cell fleet since 2000
  • Extensive crash, fire and leak testing successfully completed
  • Quieter EV operation
  • Zero greenhouse-gas emissions, emits only water vapor

* Estimated driving range based on internal tests; EPA ratings to be determined by launch

The Tucson Fuel Cell begins production for the U.S. market in April 2014 at the Ulsan, Korea assembly plant that also manufactures the Tucson gasoline-powered CUV. Manufacturing the Tucson Fuel Cell at the same plant allows Hyundai to leverage both the high quality and cost-efficiency of its popular gasoline-powered Tucson platform.

HYDROGEN RENEWABLE ENERGY SOLUTIONS
The benefits of hydrogen are well known -- required supplies for the U.S. market can be produced domestically and its supply is virtually unlimited. It can be produced by various means – including renewable sources such as biogas. In fact, Hyundai's Fuel Cell prototypes have relied on hydrogen generated at the Orange County Sanitation District near its Fountain Valley headquarters, where methane from sewage is turned into hydrogen. Hydrogen can even be sourced directly from water, using electrolysis to split hydrogen molecules with electricity from renewable sources such as wind and solar.

Further supporting hydrogen infrastructure development, California approved a plan in October 2013 to develop up to 100 hydrogen refueling stations in the state over the next several years. This recent California initiative dovetails with increased government support of hydrogen infrastructure development at the federal level, such as H2USA.

HYDROGEN: LOWEST WELL-TO-WHEEL EMISSIONS
According to 2013 studies on well-to-wheel greenhouse-gas emissions (GHG) by the Advanced Power and Energy Program at the University of California, Irvine, hydrogen-powered fuel cell vehicles have the lowest overall emission levels of all alternative fuel entries. Well-to-wheel emissions for hydrogen vehicles sourced from natural gas are comparable to battery electric vehicles, and less than half of equivalent gasoline vehicle emissions. Even more impressive, hydrogen emissions sourced from biogas are a tiny fraction of equivalent gasoline vehicle emissions, yielding an extremely high factor of long-range emissions sustainability.

FUEL CELL TECHNOLOGY: HOW IT WORKS
Hyundai's fuel cell effectively replaces the battery pack used in an electric vehicle by generating electricity from hydrogen through an electrochemical process that does not involve hydrogen combustion, with no moving parts within the fuel cell stack.

The fuel cell electrochemical process is as follows:

  • Hydrogen enters the anode, air (oxygen) enters the cathode
  • Catalyst splits the hydrogen electrons and protons
  • Electrolyte conducts the positively-charged ions while blocking the electrons
  • Electrons are used to create an external circuit, generating electricity
  • Catalyst combines hydrogen ions, electrons and oxygen, creating H2O and heat
  • A single fuel cell produces one volt; "stacking" meets voltage requirements

ENTERPRISE RENT-A-CAR AVAILABILITY
Hyundai is also partnering with Enterprise Rent-A-Car to make the Tucson Fuel Cell available to consumers at select locations in the Los Angeles/Orange County area, with availability planned for Spring 2014.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.    

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

Hyundai Motor America on Twitter | YouTube | Facebook

SOURCE Hyundai Motor America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.