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Roundleaf, Inc. and CAMP Announce Partnership to Enhance Service Offerings for Mortgage Professionals and Consumers

Partnership Enables Mortgage Professionals to Improve the Customer Qualification Process and Enhance Customer Value

SAN JOSE, CA -- (Marketwired) -- 01/22/14 -- Roundleaf, a leading provider of financial recovery and qualification tools, and California Association of Mortgage Professionals (CAMP), a leading mortgage industry advocate for professionals and consumers, are teaming up to provide mortgage professionals tools that track, manage, and increase loan approval rates for customers.

The partnership will create synergies among hundreds of mortgage companies, thousands of active mortgage professionals, and tens of thousands of their clients. This relationship will generate increased usage of Roundleaf Insight tools that provide a simple, powerful, and effective way of growing business, leading to more qualified sales. Additionally, this partnership will provide the opportunity for Roundleaf to service a significant number of CAMP's unqualified clients and transition them to becoming "market ready clients." The growth potential for this alliance is tremendous, as both partners stand to benefit from sharing the knowledge base of their respective operations, and their combined resources will better serve those in need.

CAMP has at its foundation the premise that its members are the most professional, most experienced, most educated mortgage loan originators in the marketplace, who bring the greatest value to the consumer. CAMP is always looking for product and service provider partners who offer its members tools to continually improve serving consumers in the marketplace. This search led CAMP to Roundleaf -- with its unique foundation of wealth restoration and development services that CAMP members can offer their prospective clients. As a valuable service partner, Roundleaf will enable CAMP members to grow their businesses by establishing long-term developmental relationships with prospective clients who currently do not qualify. Roundleaf's services can develop the financial stability of prospective homebuyers to a point that allows them to become future homeowners.

"The partnership with CAMP will enable Roundleaf to work with some of the best and brightest professionals in the mortgage industry," said Richard Hua, CEO of Roundleaf, Inc. "As underwriting guidelines for lending become tighter, consumers and mortgage professionals will face more hurdles in successfully funding loans. We are really excited to take on this challenge and provide an innovation the industry really needs in aligning consumers with the products they want and actually being qualified for them."

Excited about the new partnership, CAMP President George Duarte, MBA, CMC stated, "The new, higher barriers that the QM/QRM regulations and the ever tightening underwriting guidelines raise will cause consumers to become more discouraged from the already daunting home buying process. The Roundleaf services offer a lifeline to consumers to develop and execute an actionable plan to become homeowners -- to their benefit, as well as to CAMP members and their realtor partners. The Roundleaf program will enable CAMP members to continue to be steps ahead in the marketplace, continuing to differentiate CAMP members from the rest of the pack. As State President, I am pleased that the innovative partnership with Roundleaf will not only benefit our CAMP members, their clients, and partners individually, but also provide the CAMP State organization with significant growth opportunities as well. In the coming years, we will be glad we took this innovative step forward."

About Roundleaf
Roundleaf was founded in 2006 to empower professionals using a holistic financial recovery approach for their clients. Today, Roundleaf is the leading innovator of competitive tools in respective industries to simplify and effectively improve client qualification and retention performance. Even more important, Roundleaf's financial recovery education has enabled informed financial decision making and created a roadmap to rebuilding wealth.

About the California Association of Mortgage Professionals (CAMP)
CAMP was established in 1990 by mortgage industry leaders throughout California. Today, CAMP's members total more than 1,400 mortgage brokers and affiliated service providers across California. As an organization, CAMP furthers the mission of "integrity in lending," seeking to promote best practices, prudent governmental action, and professionalism in all sectors of the mortgage industry.

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