Welcome!

News Feed Item

Samsung, Engadget and Yahoo! Named Top Talked-About Brands at CES 2014, According to New Gorkana Report

NEW YORK, Jan. 22, 2014 /PRNewswire/ -- Gorkana Group today released the findings of its Consumer Electronics Show (CES) 2014 Social Insight Report, noting the top influencers, most buzzed-about organizations, most popular media outlets, and key trends and talking points from this closely watched tech event. Samsung took top billing as the most-discussed organization. As the official show website, Engadget was also the top media outlet for CES conversations, and Engadget's Executive Editor, Marc Perton, was the top influencer for CES 2014. Rounding out the group as the top keynote speaker was Yahoo! CEO Marissa Mayer.

"One of the things this report shows is that not being there does ultimately impact a brand's place as part of the CES conversations," said Jeni Chapman, Managing Director, Gorkana Group US. "Apple, for example, dropped from being the second most-talked-about brand in 2013 to ranking #5 this year, and the same three-point drop happened to Microsoft. New entrants like Audi, which leaped into becoming part of the 10 most-talked-about brands during CES, demonstrated another trend we saw this year: the larger presence of new sectors like automobile and healthcare," she added.

Top Organizations:

Rank

Organization

Volume

2013 Rank

1

Samsung

88,981

1

2

Google/Android

48,046

4

3

Sony

40,783

5

4

Intel

32,213

6

5

Apple

31,032

2

6

Microsoft

29,395

3

7

LG

18,192

8

8

Logitech

13,901

-

9

Audi

12,738

16

10

T-Mobile

10,886

-

 

In the emerging trends category, the "Internet of Things" took the top spot and "raked up 3,300 mentions during the event," says the Gorkana CES 2014 Insights Report, "making 2014 the year when it went from buzzword to market reality," supported in large part by Intel's Brian Krzanich speech during the conference.

Top Keynote Speakers:

  1. Marissa Mayer, Yahoo! – 5,200 mentions
  2. Brian Krzanich, Intel – 2,100 mentions
  3. Kazuo Hirai, Sony – 1,400 mentions
  4. John Chambers, Cisco – 1,200 mentions

Top Influencers:

  1. Marc Perton, Executive Editor, Engadget
  2. Roger Cheng, Executive Editor, CNET
  3. Lance Ulanoff, Editor-in-Chief, Mashable

News sites accounted for about 6% of the buzz around CES, blogs held 3% of the traffic, and the lion's share of sharing was on Twitter, with 83% of the conversations.

Top Media Outlets:

  1. Google News
  2. Engadget
  3. CNET
  4. Mashable
  5. TechCrunch

Top Blogs:

  1. TechBuzzBlog.com
  2. Zennie62Blog.com
  3. SpartanPixel.com

For more details and insight into the online conversations around CES, Gorkana's in-depth report is available for free at http://gorkana.us/resources. Download it today for a snapshot and analysis of key facts and talking points, daily and emerging trends, and the top channels, products, speakers and influencers. Data were analyzed from January 4-12, 2014, including 750,000 social media mentions using Gorkana's Social Media Pro monitoring tool (http://gorkana.us/pr-products/social-media-services) and expert analysts.

About Gorkana:
Gorkana offers an effective way for PR and marketing professionals to access high-quality, customized media intelligence. Clients become a part of a unique community that connects them to everything from industry influencers and journalists to the latest news, insights, events, and jobs. Whether launching a campaign, managing reputations, or needing around-the-clock crisis response, customers turn to Gorkana to keep up-to-speed, stay focused, and prove the value of their PR strategies. Gorkana provides the personal touch and assurance needed to make clear, informed decisions— and to drive business forward. www.gorkana.us

SOURCE Gorkana

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...