Welcome!

News Feed Item

Banana Republic And Marimekko Announce Limited-Edition Capsule Collection For Summer 2014

Banana Republic Marimekko Collection Brings a Pop of Color to her Summer Wardrobe

NEW YORK, Jan. 23, 2014 /PRNewswire/ -- Banana Republic and Finnish fashion and design house Marimekko announce the Banana Republic Marimekko Collection – a limited-edition capsule that uniquely marries Banana Republic's modern, American style with some of Marimekko's most iconic textile designs – offering  a spirited collection of dresses, separates and accessories for women that will make her summer wardrobe "pop." The women's capsule collection launches exclusively at select Banana Republic locations worldwide and online beginning in late May 2014.

Marimekko first made headlines in the United States when Jacqueline Kennedy donned a number of the brand's iconic printed dresses during the 1960 U.S. presidential campaign. Today, Marimekko's vibrant designs still resonate with celebrity tastemakers and consumers alike.

The Marimekko brand has become world-renowned for an artistic approach to print-making. Marimekko's team of artists juxtapose cheerful, fresh prints, creating whimsical patterns and textiles that are rich in variation, yet timeless in design.

"Marimekko's unique design of pattern and color has always inspired me as a designer," says Banana Republic Vice President of Women's Design, Melloney Birkett. "With this summer capsule, we wanted to create a collection that marries Marimekko's iconic prints with our signature silhouettes. We were inspired by Marimekko founder Armi Ratia's motto of, 'Stand out from the rest,' and we designed a collection of must-have summer standouts."

The near 25 piece apparel and accessories women's collection blends some of the most signature items from both brands, including Banana Republic's iconic Hampton pant in Marimekko's heroic black and white polka dot print. Items range from an architecturally designed cotton tunic with a plunging neckline, to a billowing maxi dress, to a dramatic full skirt – offering a versatile summer capsule that marries culture with style.

The collection's featured patterns, created by three of Marimekko's storied designers, each tell a unique story through distinctive prints. From intriguing landscapes and folk-inspired art, to circular dots that dance in a single file, the prints splash the capsule with bright hues alongside classic black and white.

"At Marimekko, we are inspired by emotions. Life springs from opposing forces, and the desire to contradict emotions – happy with sad, energetic with relaxed – is what makes our prints so unique," says Marimekko Creative Director, Minna Kemell-Kutvonen. "It was a delight to know Banana Republic finds our designs as striking as we do. Each of the iconic prints selected has a wonderful, joyful story – and with Banana Republic we are excited to continue to bring that joy to countless people around the world."

Apparel includes petites and will range in price from $39.50 (tank top) - $140 (dress); accessories range from $39.50 (clutch) - $98 (shoes). 

Join the conversation on Twitter with @BananaRepublic @MarimekkoGlobal

ABOUT BANANA REPUBLIC
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life's moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com

ABOUT MARIMEKKO
Marimekko is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2012, brand sales of Marimekko products worldwide amounted to approximately EUR 187 million and the company's net sales were EUR 88 million. The number of Marimekko stores totaled 108 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 500 people. The company's share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com

SOURCE Banana Republic

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...