|By Marketwired .||
|January 23, 2014 03:00 AM EST||
Using SessionCam, Usability Experts and Analytics Professionals Can Watch a Recording of a How a Customer Using a Mobile Tablet or Smartphone Interacts With Their Website; These Recordings Accurately Replay Mobile Gestures Like Pinch and Zoom, Show Exactly How a Website Is Displayed on a Mobile Device, and Enable Digital Marketers to Pinpoint and Remedy Website Usability and Conversion Issues
NORWICH, UNITED KINGDOM--(Marketwired - January 23, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, has enhanced its session replay product to enable precise website optimisation for mobile devices. Using SessionCam's new session replay capability for mobile devices, marketers can accurately see the exact experience they deliver to mobile customers, identify critical issues with usability, and improve conversion levels. See it in action here: http://youtu.be/vvDDkGRTr6Q.
Since 2009, SessionCam has provided a feature-rich solution for session replay, and offers capabilities unmatched by other website optimization tools. Companies such as Clarks and Sky use SessionCam to analyze recordings of visitor behavior on their website so they can identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.
The mobile experience is crucial to attain e-commerce revenue goals
A recent IMRG Capgemini e-Retail Sales Index showed U.K. online retail sales via smartphones and tablets increased 138 percent in 2013 compared to 2012, with 82 percent of the sales attributable to tablets. This represents a potentially massive problem for those marketers whose websites are under-performing for the crucial mobile visitor. When a shopper's online experience on a mobile device is substandard, they are more likely to drop out of the shopping process or abandon a cart before checkout.
The question for an online retailer is: which area of the website needs to be improved for the mobile visitor? Using the new mobile device analysis features of SessionCam, website analytics professionals can watch recordings of individual customers accessing their website from a mobile tablet or smartphone. The recordings accurately replay the entire session and show exactly how a website is displayed on a mobile device -- even highlighting mobile-specific gestures like pinch and zoom. These recordings quickly reveal usability issues and mobile-specific conversion issues that lead to cart abandonment.
"Visits to our website from users with mobile devices represent an increasingly significant and valuable segment of our customer base. Using SessionCam, we've gained new visibility into the unique behavior of our mobile customers. We've translated these insights into meaningful enhancements that improve the experience and effectiveness of our website for mobile users," said Mark E. Carlock, web analytics manager at C&J Clark International, the parent company of the renowned Clark's shoe brand.
Kevin Goodings, CEO of SessionCam, works with etailers and other marketers to improve the mobile capabilities of their high-traffic transactional websites. "Many e-business managers are concerned that their website is not properly configured for mobile visitors, even though they have invested heavily in mobile-specific websites or adopted responsive design techniques that cater to smartphones and tablets. Some companies have not figured out how to test usability for mobile visitors, while others have not assessed conversion issues specifically for mobile devices. The new functionality in SessionCam can help these businesses quickly determine where the problems lie, what needs to be fixed, and how to unlock revenue," he said.
SessionCam enables etailers to detect crucial mobile-specific issues:
- See how a website looks on different mobile devices.
- Watch recordings of individual visitors who access a website from mobile devices such as tablets and smartphones. Understand the performance of mobile gestures like pinch, zoom, tap, double tap, swipe, scroll and tilt.
- Identify common usability issues with websites when accessed from mobile devices, including problems such as tiny text fields, unresponsive buttons and "calls to action" that are too small.
- Understand conversion rates by mobile device type and compare these with non-mobile conversion rates.
- Generate heatmaps to assess page design effectiveness by mobile device type.
- Watch a video of SessionCam mobile session replay here: http://youtu.be/vvDDkGRTr6Q.
PRICING AND AVAILABILITY
SessionCam's new mobile functionality is fully integrated and does not require the purchase of an additional module. Clients can try all of the features of SessionCam, including the mobile functionality, for free and then select a tailored enterprise plan. More information is available at http://www.sessioncam.com/pricing/.
SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.
Image Available: http://www.marketwire.com/library/MwGo/2014/1/22/11G011661/Images/sessioncam-mobile-001-826986387532.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/1/22/11G011661/Images/sessioncam-mobile-002-124733631058.jpg
Embedded Video Available: http://youtu.be/vvDDkGRTr6Q
ZingPR for SessionCam
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 30, 2016 10:00 PM EDT Reads: 1,058
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Apr. 30, 2016 08:15 PM EDT Reads: 1,792
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Apr. 30, 2016 05:30 PM EDT Reads: 698
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Apr. 30, 2016 04:45 PM EDT Reads: 1,049
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Apr. 30, 2016 04:45 PM EDT Reads: 1,012
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 30, 2016 04:45 PM EDT Reads: 609
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Apr. 30, 2016 04:15 PM EDT Reads: 741
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 30, 2016 04:15 PM EDT Reads: 1,664
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Apr. 30, 2016 04:15 PM EDT Reads: 559
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Apr. 30, 2016 04:00 PM EDT Reads: 549
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Apr. 30, 2016 03:30 PM EDT Reads: 1,437
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Apr. 30, 2016 03:15 PM EDT Reads: 742
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,704
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 30, 2016 02:15 PM EDT Reads: 1,449