News Feed Item

Mobile Website Optimization Just Got Easier With SessionCam

Using SessionCam, Usability Experts and Analytics Professionals Can Watch a Recording of a How a Customer Using a Mobile Tablet or Smartphone Interacts With Their Website; These Recordings Accurately Replay Mobile Gestures Like Pinch and Zoom, Show Exactly How a Website Is Displayed on a Mobile Device, and Enable Digital Marketers to Pinpoint and Remedy Website Usability and Conversion Issues

NORWICH, UNITED KINGDOM--(Marketwired - January 23, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, has enhanced its session replay product to enable precise website optimisation for mobile devices. Using SessionCam's new session replay capability for mobile devices, marketers can accurately see the exact experience they deliver to mobile customers, identify critical issues with usability, and improve conversion levels. See it in action here: http://youtu.be/vvDDkGRTr6Q.

Since 2009, SessionCam has provided a feature-rich solution for session replay, and offers capabilities unmatched by other website optimization tools. Companies such as Clarks and Sky use SessionCam to analyze recordings of visitor behavior on their website so they can identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.

The mobile experience is crucial to attain e-commerce revenue goals
A recent IMRG Capgemini e-Retail Sales Index showed U.K. online retail sales via smartphones and tablets increased 138 percent in 2013 compared to 2012, with 82 percent of the sales attributable to tablets. This represents a potentially massive problem for those marketers whose websites are under-performing for the crucial mobile visitor. When a shopper's online experience on a mobile device is substandard, they are more likely to drop out of the shopping process or abandon a cart before checkout.

The question for an online retailer is: which area of the website needs to be improved for the mobile visitor? Using the new mobile device analysis features of SessionCam, website analytics professionals can watch recordings of individual customers accessing their website from a mobile tablet or smartphone. The recordings accurately replay the entire session and show exactly how a website is displayed on a mobile device -- even highlighting mobile-specific gestures like pinch and zoom. These recordings quickly reveal usability issues and mobile-specific conversion issues that lead to cart abandonment.

"Visits to our website from users with mobile devices represent an increasingly significant and valuable segment of our customer base. Using SessionCam, we've gained new visibility into the unique behavior of our mobile customers. We've translated these insights into meaningful enhancements that improve the experience and effectiveness of our website for mobile users," said Mark E. Carlock, web analytics manager at C&J Clark International, the parent company of the renowned Clark's shoe brand.

Kevin Goodings, CEO of SessionCam, works with etailers and other marketers to improve the mobile capabilities of their high-traffic transactional websites. "Many e-business managers are concerned that their website is not properly configured for mobile visitors, even though they have invested heavily in mobile-specific websites or adopted responsive design techniques that cater to smartphones and tablets. Some companies have not figured out how to test usability for mobile visitors, while others have not assessed conversion issues specifically for mobile devices. The new functionality in SessionCam can help these businesses quickly determine where the problems lie, what needs to be fixed, and how to unlock revenue," he said.

SessionCam enables etailers to detect crucial mobile-specific issues:

  • See how a website looks on different mobile devices.
  • Watch recordings of individual visitors who access a website from mobile devices such as tablets and smartphones. Understand the performance of mobile gestures like pinch, zoom, tap, double tap, swipe, scroll and tilt.
  • Identify common usability issues with websites when accessed from mobile devices, including problems such as tiny text fields, unresponsive buttons and "calls to action" that are too small.
  • Understand conversion rates by mobile device type and compare these with non-mobile conversion rates.
  • Generate heatmaps to assess page design effectiveness by mobile device type.
  • Watch a video of SessionCam mobile session replay here: http://youtu.be/vvDDkGRTr6Q.

Adding SessionCam functionality to a website is straightforward: a simple JavaScript tag is added to the website HTML code. Once included, SessionCam records customer activity and lets website operators view these recordings via the SessionCam reporting console. No additional customization is required to implement SessionCam for mobile devices.

SessionCam's new mobile functionality is fully integrated and does not require the purchase of an additional module. Clients can try all of the features of SessionCam, including the mobile functionality, for free and then select a tailored enterprise plan. More information is available at http://www.sessioncam.com/pricing/.

SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.

SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.

Image Available: http://www.marketwire.com/library/MwGo/2014/1/22/11G011661/Images/sessioncam-mobile-001-826986387532.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/1/22/11G011661/Images/sessioncam-mobile-002-124733631058.jpg

Embedded Video Available: http://youtu.be/vvDDkGRTr6Q

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.