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FA Cup Partner Beko Launches New National Keepy-uppy Challenge in Bournemouth

LONDON, January 23, 2014 /PRNewswire/ --

Today the UK's best-selling home appliance manufacturer, Beko[1], is launching a national challenge to get families and communities across the UK active.

Kicking off its second year as The Official Home Appliance Partner of The FA Cup, the first Beko Keepy-Uppy Challenge will take place at Bournemouth School, East Way and Goldsands Stadium in a bid to bring The FA Cup experience to a new audience.

Alongside Guinness World Record holder for the most keepy-uppy's, Dan Magness, local FA Cup hero Darren Anderton and ex-Liverpool winger John Barnes will take on the challenge ahead of AFC Bournemouth v Liverpool FC on Saturday. Fans and residents will get the chance to meet the FA Cup Legends, have their photograph taken with The FA Cup and participate in the challenge to win exclusive FA Cup prizes.

The Beko Keepy-Uppy Challenge is open for everyone to enter, whether as an individual, club, or school. To enter, fans simply upload a short video which showcases their skills and keepy-uppys to http://www.beko.co.uk/keepyuppy. Prizes include sought-after FA Cup Final tickets, exclusive team training at The FA's National Football Centre, St George's Park, and top-of-the-range Beko appliances. In addition, Beko will make a donation to its charity partner Barnardo's for every video entry received.  

The closing date for entries is 21st April 2014 and winners will be announced on the 5th May, - selected by an FA Legend and the current Guinness World Record holder for Keepy-Uppy's, Dan Magness.

George Mead, Beko Brand Marketing Manager, comments: "We're really excited to be launching the Beko Keepy-Uppy Challenge in Bournemouth. This is our second season supporting The FA Cup and we hope that this new challenge will really bring something different to the towns taking part in The FA Cup - and get schools, teams and individuals taking part in a friendly competition. We're really looking forward to seeing the entries - I'm sure that there are some amazing football skills hidden away across the UK!"

FA Legend Darren Anderton adds: "Beko bringing The FA Cup to Bournemouth ahead of our big match this weekend is fantastic and will generate real excitement in the area amongst fans. The Beko Keepy-Uppy Challenge is a great way to get the whole family involved in The FA Cup."

Notes to Editors

  • Beko is the Official Home Appliance Partner of The FA Cup
  • Beko will donate £1 to Barnardo's for every Beko Keepy-Uppy Challenge video entry received
  • The Beko Keepy-Uppy Challenge tour will take place on the following dates in select FA Cup towns. NB: locations are dependent on results from fifth, semi-final and final rounds of The FA Cup.
  • 12th February 2014
  • 6th March 2014
  • 13th May 2014

About Beko PLC:

Beko is the UK's leading[2] and best-selling home appliance manufacturer[3], chosen by more people than any other brand[4].

Established in the UK in 1990, Beko plc is a subsidiary of large multinational group - KOÇ Holdings and the Arcelik Group - which is one of the top 500 largest companies in the world and also the top two home appliances manufacturers in Europe. The group has over 50 years' experience manufacturing home appliances and televisions.

Recent insight from independent consumer reviews on Reevoo, shows the popularity of the brand. Based on impartial owner feedback, Beko has achieved an average of 9 out of 10 review score from over 7,000 customer reviews for its range of American style fridge freezers, dishwashers and washing machines[5]. Across all Beko products, it has an average review score of 8.6/10 from over 40,000 reviews.

The company continues to develop helpful, innovative and energy efficient electrical appliances, designed to make everyday life easier for families with speedy cycles and energy saving features which can assist in saving time and money. Beko delivers exceptional value and quality, securing high levels of customer satisfaction through listening and responding to householders needs. These factors make Beko the consumers brand of choice.

Beko has recently updated its website to highlight some of the brands award-winning products. Find out more here: http://www.beko.co.uk/Awards

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2. GfK, Total MDA 6, Volume Sales,  Jul12 - Jun13

3. GfK, Total MDA 6, Volume Sales,  Jul12 - Jun13

4. GFK Major MDA6  - Jan-June 2013

5. For all reviews published between 01/01/2011 to 31/12/2012 (24 months) the average scores across categories were as follows: American Style Fridge Freezers (SBS FF) - 9.0 / 10Dishwashers (Full Size / Slim Line / Built-In) - 9.0 / 10 Washing Machines (Washing Machine / Built-In) - 9.0 / 10

For more information please contact the Beko team at Mercieca Ltd

E: [email protected] T: +44(0)20-7485-0100.


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