Welcome!

News Feed Item

FA Cup Partner Beko Launches New National Keepy-uppy Challenge in Bournemouth

LONDON, January 23, 2014 /PRNewswire/ --

Today the UK's best-selling home appliance manufacturer, Beko[1], is launching a national challenge to get families and communities across the UK active.

Kicking off its second year as The Official Home Appliance Partner of The FA Cup, the first Beko Keepy-Uppy Challenge will take place at Bournemouth School, East Way and Goldsands Stadium in a bid to bring The FA Cup experience to a new audience.

Alongside Guinness World Record holder for the most keepy-uppy's, Dan Magness, local FA Cup hero Darren Anderton and ex-Liverpool winger John Barnes will take on the challenge ahead of AFC Bournemouth v Liverpool FC on Saturday. Fans and residents will get the chance to meet the FA Cup Legends, have their photograph taken with The FA Cup and participate in the challenge to win exclusive FA Cup prizes.

The Beko Keepy-Uppy Challenge is open for everyone to enter, whether as an individual, club, or school. To enter, fans simply upload a short video which showcases their skills and keepy-uppys to http://www.beko.co.uk/keepyuppy. Prizes include sought-after FA Cup Final tickets, exclusive team training at The FA's National Football Centre, St George's Park, and top-of-the-range Beko appliances. In addition, Beko will make a donation to its charity partner Barnardo's for every video entry received.  

The closing date for entries is 21st April 2014 and winners will be announced on the 5th May, - selected by an FA Legend and the current Guinness World Record holder for Keepy-Uppy's, Dan Magness.

George Mead, Beko Brand Marketing Manager, comments: "We're really excited to be launching the Beko Keepy-Uppy Challenge in Bournemouth. This is our second season supporting The FA Cup and we hope that this new challenge will really bring something different to the towns taking part in The FA Cup - and get schools, teams and individuals taking part in a friendly competition. We're really looking forward to seeing the entries - I'm sure that there are some amazing football skills hidden away across the UK!"

FA Legend Darren Anderton adds: "Beko bringing The FA Cup to Bournemouth ahead of our big match this weekend is fantastic and will generate real excitement in the area amongst fans. The Beko Keepy-Uppy Challenge is a great way to get the whole family involved in The FA Cup."

Notes to Editors

  • Beko is the Official Home Appliance Partner of The FA Cup
  • Beko will donate £1 to Barnardo's for every Beko Keepy-Uppy Challenge video entry received
  • The Beko Keepy-Uppy Challenge tour will take place on the following dates in select FA Cup towns. NB: locations are dependent on results from fifth, semi-final and final rounds of The FA Cup.
  • 12th February 2014
  • 6th March 2014
  • 13th May 2014

About Beko PLC:

Beko is the UK's leading[2] and best-selling home appliance manufacturer[3], chosen by more people than any other brand[4].

Established in the UK in 1990, Beko plc is a subsidiary of large multinational group - KOÇ Holdings and the Arcelik Group - which is one of the top 500 largest companies in the world and also the top two home appliances manufacturers in Europe. The group has over 50 years' experience manufacturing home appliances and televisions.

Recent insight from independent consumer reviews on Reevoo, shows the popularity of the brand. Based on impartial owner feedback, Beko has achieved an average of 9 out of 10 review score from over 7,000 customer reviews for its range of American style fridge freezers, dishwashers and washing machines[5]. Across all Beko products, it has an average review score of 8.6/10 from over 40,000 reviews.

The company continues to develop helpful, innovative and energy efficient electrical appliances, designed to make everyday life easier for families with speedy cycles and energy saving features which can assist in saving time and money. Beko delivers exceptional value and quality, securing high levels of customer satisfaction through listening and responding to householders needs. These factors make Beko the consumers brand of choice.

Beko has recently updated its website to highlight some of the brands award-winning products. Find out more here: http://www.beko.co.uk/Awards

--------------------------------------------------

2. GfK, Total MDA 6, Volume Sales,  Jul12 - Jun13

3. GfK, Total MDA 6, Volume Sales,  Jul12 - Jun13

4. GFK Major MDA6  - Jan-June 2013

5. For all reviews published between 01/01/2011 to 31/12/2012 (24 months) the average scores across categories were as follows: American Style Fridge Freezers (SBS FF) - 9.0 / 10Dishwashers (Full Size / Slim Line / Built-In) - 9.0 / 10 Washing Machines (Washing Machine / Built-In) - 9.0 / 10

For more information please contact the Beko team at Mercieca Ltd

E: beko@mercieca.co.uk T: +44(0)20-7485-0100.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...