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New in the Range: Yapital at WASGAU

LUXEMBOURG, January 23, 2014 /PRNewswire/ --

The regional supermarket chain WASGAU introduces the new cross-channel payment method /

Customers can comfortably pay for their everyday purchases using their smartphones

Whether you are buying organic products, fine wines or freshly prepared pastries - shopping at WASGAU is an experience, and has been for the past 88 years. Still in the first half of 2014, customers at any of WASGAU's 90 branches will be enjoying their purchases more quickly than ever before, as WASGAU Produktions & Handels AG is integrating the first European cross-channel payment, Yapital, at its 300 checkouts. Customers will be able to use their smartphones to pay for everyday purchases within seconds, securely and easily. Paying the buying is simple: Scanning a QR code shown on the customer display at the checkout using the Yapital app on the smartphone, clicking "confirm" - that's it.

WASGAU Produktions & Handels AG is a regional supermarket chain in Germany, deeply rooted in the Rhineland-Palatinate region. The chain has approximately 90 supermarkets selling fresh, quality-tested foods. Each branch offers high-quality everyday products, a fruit and vegetable section and a wine cellar. The chain owes its success to its product quality and its consistent customer focus and modern approach. With the introduction of the innovative cross-channel payment method, in the medium-term WASGAU is reducing the waiting time at its checkouts by offering customers a completely new, intuitive and convenient payment experience.

"We are very pleased to work with a well-respected, down-to-earth and future-orientated company like WASGAU AG," explains Nils Winkler, Chairman of the Board of Yapital. "Shopping at WASGAU is an integral part of everyday life for consumers in the region, and it is their everyday lives that we want to enrich by introducing Yapital. This allows us to further establish ourselves as a provider of cashless and contactless payments via smartphone in offline retail contexts. It also emphasises the position of Yapital as a payment method for all channels and all life situations."

Dr. Eugen Heim, CEO of WASGAU AG, adds: "As a traditional company, our success is based on the fact that we recognise and meet the needs of our customers. For us, this means offering an excellent range of products, excellently trained staff and a pleasant shopping atmosphere. This is why an intuitive, elegant and fun payment experience is such a perfect fit for our customers and us. We also see the benefits that Yapital offers us as a retailer, for example guaranteed payments and real-time transactions."

Press release issued by

Yapital Financial AG
5 Rue Eugène Ruppert
L-2453 Luxembourg

About Yapital Financial AG

Yapital is the first European, cashless cross-channel payment solution operating across all channels: in-store, mobile, online and by invoice. Operation is easy, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.

For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enables marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential.

Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an electronic money institution.

More information on Yapital:

Homepage:  http://www.yapital.com

Blog: http://www.yapital.info

Twitter: http://www.twitter.com/yapital

Facebook: http://www.facebook.com/yapital

Martin Zander
Yapital Financial AG
Tel.: +352-203-10-111
Mail: [email protected]

About WASGAU Produktion & Handels AG:

With over 4,000 employees, approximately 90 supermarkets and two production plants, WASGAU Produktions & Handels AG is the regional specialist for fresh, quality-tested foods. Wasgau covers the southern part of the Palatinate Forest with its hilly landscape, vast forests, castles, and its unique red sandstone formations. Nature and a healthy earthiness combine with freshness and vitality to characterise this landscape.

These attributes also describe the company's self-image. Home-grown food coupled with innovative strategies characterise the company's forward-looking approach with its focus on high quality standards and fresh produce.

As a regional company, WASGAU AG is committed to the production and distribution of good, healthy and organic food at affordable prices.

With an annual turnover of € 500 million, WASGAU AG in the central area is one of the most leading-edge companies in the southwest of Germany. Over the last 10 years, the company has developed its 15-acre site at Pirmasens, which is home to state-of-the-art facilities for production, logistics and administration.

Isolde Woll
WASGAU Produktions& Handels AG
Tel: +49(0)6331-558-281
[email protected]

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