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Krispy Kreme Doughnut Corporation Signs Development Agreement for the Guangdong Province

Haiya Group to Bring Krispy Kreme's Signature Treats to Key Cities Including Guangzhou and Shenzen

WINSTON-SALEM, N.C., Jan. 23, 2014 /PRNewswire/ -- Krispy Kreme (NYSE: KKD) announced today that it has signed a multiyear development agreement for the Guangdong Province of China with Haiya Group.  Under the agreement, Krispy Kreme's newest international franchise partner expects to develop 23 stores over the next five years. 

"Haiya Group is one of the leading retail companies in Guangdong and has been operating a variety of successful retail businesses in Guangdong for more than 20 years. We are pleased to welcome Haiya Group to the Krispy Kreme family," said Jeff Welch, Krispy Kreme President — International . "Guangdong is the largest consumer market in China, and we believe Haiya Group's unique and sound understanding of the Chinese consumer will be a vital asset in successfully establishing and building the Krispy Kreme brand throughout this important province.  We look forward to working with Huilong Tu to bring the one-of-a-kind Krispy Kreme experience to the people of Guangdong."

"We are excited to develop the Krispy Kreme brand in Guangdong and to work hand in glove with Krispy Kreme as a partner and supporter," said Huilong Tu, Chairman and Founder of Haiya Group. "Chinese consumers are always welcoming of different flavors and cultures from around the world. We are confident that Guangdong consumers will enjoy and love the unique hot Original Glazed® doughnut, and that the fun in-store experience of the Doughnut Theatre™ will bring them the joy of Krispy Kreme on many occasions."

The Krispy Kreme Original Glazed® doughnut can be found in more than 800 retail shops in more than 20 countries in North America, Latin America, Asia/Pacific, the Middle East and Europe.

About Haiya Group
Haiya Group is a licensed franchisee of the Krispy Kreme Doughnut Corporation in Guangdong.  Haiya Group, founded in 1991, is one of the leading retail companies in Guangdong and is managed by Huilong Tu.  The company operates a number of retail concepts including Haiya Restaurant, a luxury Chinese cuisine brand in Shenzhen and Haiya's Golden Dragon Restaurant.  Haiya Group also operates the first 5-star hotel in Kunming, seven department stores, and Haiya Mall, the largest shopping mall in Guangdong.

About Krispy Kreme
Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds.  Connect with Krispy Kreme at www.krispykreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words "believe," "may," "forecast," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

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