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Safe Youth Payments Technology Available at Leading Teen Retailer Site

Virtual Piggy, Inc. (OTCQB: VPIG), provider of innovative safe youth payments technology, Oink, today announced that its youth-friendly payment system is live at DebShops.com.

Deb Shops is a leading specialty retailer of affordable fashion and sells clothing, shoes and accessories to fashion-conscious tween and teen female customers. Deb Shops operates over 300 stores across the US and has a rapidly growing online and mobile presence, embracing the omni-channel experience.

Oink is the only COPPA compliant payment technology designed to allow retailers and game publishers to reach under 21 consumers in a safe, legal and effective manner. Oink’s award-winning technology also enables kids and teens to manage – within parental controls – their allowances online, shop safely, and track budgets, thereby providing a “real world” experience to enhance their financial management skills. Oink is available online or via mobile, and is 100% free to use.

“We’re pleased to offer Oink as a safe and secure payment option,” said David Cost, VP of eCommerce at Deb Shops. "Our teenage shoppers are now able to transact safely and seamlessly using the Oink check-out on desktop, tablet or mobile."

"We’re excited to announce we’re now available at debshops.com,” said Joanne Wong, VP of Marketing at Oink. "We’re looking forward to using our mutual focus on social and mobile to offer safe payments for teens and tweens, and to celebrating our new partnership together with future promotions."

For information about Oink visit www.oink.com.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the provider of Oink, the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

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