|By Business Wire||
|January 23, 2014 08:03 AM EST||
VisibleBrands (www.visbrands.com) announced today that it’s raised approximately $2.3 million through a Series B financing round to support a regional expansion of its patented, propriety, in-store digital couponing platform. The funding follows a successful, year long, field test in Spokane where the company demonstrated commercial viability of its technology and benefits to the participating retailer, consumers and consumer package goods companies. Significantly most of the funds in this latest round came from previous investors in the Company. In preparation for the Company’s regional expansion, VisibleBrands promoted Tim Belvin to CEO, succeeding founding CEO, Tim Morton.
The Company’s potential has been validated by several industry experts including Steve Frenda, Managing Director of “The Path to Purchase Institute,” who believes Visible Brands can be “a real game changer” in the retail couponing industry. Unlike other print, online or mobile smartphone coupons, VisibleBrands’ enabled digital offers require no clipping, no downloading, no mobile phone, and no registration or opting-in. With a single touch of an in-aisle screen, shoppers can accept a digital coupon. The offer is digitally clipped to the grocery cart using location-based, wireless and cloud technologies, and the savings are credited automatically at checkout. The key is the VisibleBrands coupon seamlessly impacts consumers in the aisle, at the point of purchase, where some 70% of brand purchase decisions are made.
The VisibleBrands field test validated the disruptive potential of a digital entry into the staid, print coupon industry. Average coupon redemption was approximately twice industry norms and typical brand lift was an exceptional 5x average sell-through as total brand sales benefited from the added exposure at the moment of decision. According to CEO Belvin, “We are still tinkering with a few of the variables and believe we can deliver even stronger results during the next regional rollout phase.” The Company is expanding its original retail field test in Spokane, Washington and expects to expand its platform with at least one other major regional grocery retailer later this quarter.
VisibleBrands® designs, develops and plans to market its patented, proprietary technology to enable retailers and manufacturers to promote and advertise directly to consumers while shopping in stores. By replacing current couponing practices with the simple touch of an “accept” button on in-aisle display monitors and by allowing immediate measurement of coupon redemption at the time of checkout, the Company’s technology is targeted to disrupt the $100 billion US print coupon industry. VisibleBrands’ technology also enables direct to consumer advertising at the Moment of Decision. For more information visit VisibleBrands: Delivering the Last Impression℠ at www.visbrands.com.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 6, 2015 09:30 AM EDT Reads: 2,251
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Jul. 6, 2015 09:15 AM EDT Reads: 2,052
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 6, 2015 09:15 AM EDT Reads: 1,701
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve produc...
Jul. 6, 2015 09:15 AM EDT Reads: 2,068
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 09:00 AM EDT Reads: 1,338
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Jul. 6, 2015 09:00 AM EDT Reads: 515
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing system...
Jul. 6, 2015 09:00 AM EDT Reads: 1,997
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 6, 2015 09:00 AM EDT Reads: 1,746
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
Jul. 6, 2015 08:45 AM EDT Reads: 1,857
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 08:45 AM EDT Reads: 1,667
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Jul. 6, 2015 08:15 AM EDT Reads: 1,540
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. Th...
Jul. 6, 2015 08:00 AM EDT Reads: 1,564
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jul. 6, 2015 07:30 AM EDT Reads: 1,570
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Jul. 6, 2015 07:15 AM EDT Reads: 1,611
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
Jul. 6, 2015 05:30 AM EDT Reads: 2,248