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Dr. Adam J. Scheiner Stresses Importance of Perfect Proportions When Considering Cheek Augmentation With JUVEDERM VOLUMA(TM) XC

Facial Cosmetic Surgeon Encourages Patients to Consider More Holistic Options When Pursuing Facial Rejuvenation

TAMPA, FL -- (Marketwired) -- 01/23/14 -- Modern advances in cosmetic surgery can help people achieve life-changing results. But all too often patients chase facial rejuvenation without consideration for what appears natural and balanced. One example is chasing youthful cheeks while ignoring the rest of the areas of the face that need volume restoration.

Dr. Adam J. Scheiner, M.D., an expert in laser eyelid and facial plastic surgery, is on a mission to educate the public about the importance of achieving natural facial balance when pursuing facial rejuvenation to avoid for instance exaggeratedly plump lips, huge cheeks or extremely drawn-back eyebrows.

"As people age, the cheek area can lose volume, causing the cheeks to flatten out and the skin to droop and sag. Restoration of lost volume is a powerful way to rejuvenate a person's face, but it must be done with a holistic approach towards proper facial balance. Unfortunately, many doctors do not communicate this to their patients," says Dr. Adam J. Scheiner.

Allergan, the makers of Botox, recently launched JUVÉDERM VOLUMA™ XC, the first and only filler approved to temporarily correct age-related volume loss in the cheek area in adults over the age of 21. It is the only FDA approved filler specifically developed for the cheek area.

Dr. Adam J. Scheiner, is optimistic about JUVÉDERM VOLUMA™ XC potential, but is concerned that some doctors will continue to give patients whatever they ask for without educating them first on the importance of natural facial balance.

"JUVÉDERM VOLUMA™ XC is a good alternative if you want to improve sunken cheeks. But my concern is that unsophisticated practitioners will be focusing primarily on rejuvenating the cheeks instead of focusing on rejuvenating the whole face with natural facial balance. This could lead to some awkward results in patients. Currently, I use a product called Sculptra® for helping my patients achieve this balance. This product is injected into the face to restore volume in places where volume has been lost. It creates collagen around the areas of the face where the Sculptra® particles have been placed, and works gradually and naturally, with results that last for years," says Dr. Adam Scheiner.

Dr. Scheiner finds that Scupltra® is ideal for patients who are in the public eye, such as TV reporters, because they can't show up on TV one evening with an instantly changed appearance; gradual improvement over weeks is more appropriate for them. By restoring the lost volume in the face, patients' non-verbal communication gives off a younger and more energetic appearance, without the incongruent messaging caused by only attending to one specific area of the face while ignoring the rest.

"In my practice, I apply classic beauty ratios to my approach to facial rejuvenation in a protocol I call Perfect Proportions. This allows me achieve results for my patients which are powerful in their impact, yet subtle at the same time. Patients don't have to worry about looking like they've "had work done," they simply look like a better, fresher version of themselves. It's still them, only enhanced," says Dr. Adam Scheiner.

Dr. Adam J. Scheiner has authored the book "The True Definition of Beauty" which can be found on Amazon. In his book, Scheiner lays out a philosophy towards cosmetic procedures that focuses on revealing a patient's innate natural beauty and reclaiming their appearance from damage like sun exposure and the inevitable deterioration caused by aging. This approach leads to more harmonious results that are subtle, yet powerful.

For more information, please visit: http://www.adamscheinermd.com/a-promising-product-for-cheek-augmentation

About Dr. Adam J. Scheiner

Dr. Adam Scheiner is a Tampa-based, international eyelid and facial cosmetic surgeon, specializing in treatment of festoons and author of The True Definition of Beauty. His approach to facial rejuvenation, called Perfect Proportions, is broadly recognized for helping patients in achieving powerful yet natural/subtle results.

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Dr. Adam J. Scheiner, M.D.
813-367-1915

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