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Wayfair Names Christiane Lemieux Executive Creative Director

Founder of DwellStudio Brings Creative Leadership to Home Furnishings Retailer's Rapidly Expanding Portfolio of Lifestyle Brands

BOSTON, Jan. 23, 2014 /PRNewswire/ -- Wayfair, the largest online retailer of home furnishings and decor, today appointed Christiane Lemieux as Executive Creative Director. In her new role, Lemieux, previously Founder and Creative Director of DwellStudio, will provide creative vision and counsel across the e-commerce leader's growing portfolio of home brands including Wayfair.com, AllModern, Joss & Main and DwellStudio. Lemieux will draw upon her extensive background in design and product development to head up a number of new creative initiatives for Wayfair in the coming year.

(Photo: http://photos.prnewswire.com/prnh/20140123/NE51500)

"Christiane has an amazing eye for home design and a deep understanding of the home furnishings industry," said Niraj Shah, CEO and co-founder of Wayfair. "As an entrepreneur, and artist, Christiane will drive the creative direction of our home brands from a unique vantage point. She is passionate about home and offers a creative vision for the company that transcends any one style or design aesthetic."

Lemieux began her career in fashion working as a fabric assistant for Isaac Mizrahi and then as an assistant designer of women's woven clothing, fabric design and product development for the Gap. Wooed by the world of home furnishings, she took a position as Design Director with Portico, a New York-based home company, and fell in love with the permanence and craftsmanship of home design.

In 2000, Lemieux launched DwellStudio, a lifestyle retail brand known for groundbreaking design and impeccable quality in modern home furnishings. Wayfair acquired DwellStudio in August 2013 and welcomed Lemieux to the company's leadership team where she continued to oversee DwellStudio.

"Wayfair is breaking new ground with the development of Internet based home lifestyle brands," added Lemieux. "The transition of DwellStudio into the Wayfair family has been an eye opening experience to the infinite possibilities that e-commerce brings to the home furnishings world. I am thrilled to be a part of this exciting movement to create and hone lifestyle brands across a spectrum of design aesthetics. It's the ultimate exercise in creativity as we bring great home design and endless options to the market in a completely new way."

A native of Ottawa, Canada, Lemieux is a graduate of Queen's University in Kingston, Canada and Parsons School of Design in New York. In 2012, Lemieux was named a Most Powerful Women Entrepreneur by Fortune. She currently serves on the boards of Every Mother Counts and the Manhattan Children's Museum.

About Wayfair.com
Wayfair.com offers a zillion things home – the largest selection of home furnishings and decor across all styles and price points. With an unparalleled selection of more than seven million home items from 12,000 brands, Wayfair.com helps people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping, makes it easier than ever before to find exactly what you want for your home. Other e-commerce sites within the Wayfair.com brand portfolio include AllModern.com, the leading destination for original modern design, Joss & Main, the fastest growing private sale site for the home, and DwellStudio, a lifestyle retailer known for groundbreaking design and impeccable quality in modern home furnishings.

Headquartered in Boston, Massachusetts, Wayfair.com employs more than 1,300 people in its eight global locations of Boston, New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland, London, Berlin and Sydney. The company was recently named one of America's Most Promising Companies by Forbes Magazine.

For more information, please visit www.wayfair.com.

SOURCE Wayfair

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