Welcome!

News Feed Item

Auto Insurance Has a (Big) New Voice

Elephant Auto Insurance introduces new creative campaign in Dallas/Fort Worth

RICHMOND, Va., Jan. 23, 2014 /PRNewswire/ -- With the geckos, camels and other animals used to advertise auto insurance nowadays, a company's identity is often missing in the "spokesanimal's" message. It's time for a "spokesanimal" upgrade, and Elephant Insurance Services, LLC provides just that as part of its new creative brand campaign. In the new campaign Elephant introduces us to their founder--the voice of the company and an advocate for affordable and customer-focused auto insurance. Television spots  featuring the founder, a well-dressed, sophisticated and sagacious elephant, began airing earlier this month in markets including Dallas/Fort Worth.

Elephant's new campaign was developed by Circle One Marketing, a Norwalk, Connecticut-based creative agency that has serviced other notable brands including Campbell's, BIC and Constant Contact.  Elephant Insurance tasked the agency with creating a character identity that would embody both the company's culture and its unique approach to auto insurance.  In the first round of spots--produced by visual effects company FrameStore--the founder speaks directly to consumers about his motivation for bringing more care and less cost to Elephant Auto Insurance customers.

"We wanted a unique voice that positions the Elephant Auto Insurance brand in a way that compels consumers to consider us when they shop for insurance," said Kevin Chidwick, CEO of Elephant Insurance Services, LLC. "Elephant needed a stand-out character whose DNA reinforces the message that although people want to save money and shop direct, they also want to feel confident that they are going to get great service from a reliable company."

Michael Dill, Managing Partner at Circle One Marketing, expressed his enthusiasm about Elephant's campaign: "We see this character as the cornerstone of Elephant's ongoing acquisition plans, with a memorable character that will pique curiosity and stick all the way through the decision-making process. Elephant's "founder" won't just stand out--he'll help insurance shoppers smartly decide in favor of Elephant. He's the next big thing in auto insurance."

Elephant Auto Insurance is a direct-to-consumer insurance provider currently serving customers in Texas, Virginia, Maryland and Illinois. Available both online as well as by phone, Elephant's direct model allows the company to effectively manage costs and pass along savings to consumers. 

About Elephant Auto Insurance  
Founded in 2009, Elephant is a direct-to-consumer automobile insurance company that prides itself on providing quality services and great prices to its thousands of customers nationwide. Located in Richmond, VA, Elephant Insurance Services, LLC and Elephant Insurance Company are wholly owned subsidiaries of Admiral Group, plc, one of the leading insurance companies in the United Kingdom. Elephant believes people who like what they do, do it better and therefore encourages a climate of individual contributions, long-term commitment and profitable growth within the organization. Thanks to this philosophy, Elephant has garnered recognition as an award-winning employer; Elephant was named one of the Best Places to Work in Virginia, as well as one of the 50 Most Engaged Workplaces in the United States in 2011 and 2012. To learn more about Elephant or to get a car insurance quote go to www.elephant.com, or call 1-877-21-TRUNK (1-877-218-7865).

About Admiral 
Admiral Group plc is the second largest auto insurer in the United Kingdom with eleven brands extending into three additional European countries and nearly 2.75 million policyholders worldwide. Admiral operates a direct-to-consumer business model, serving customers via the phone and internet. Admiral Group plc is consistently listed among the top places to work for by UK and EU national publications. More information is available at www.admiralgroup.co.uk.

CONTACT:
Dione Martin
Pierpont Communications for Elephant Auto Insurance
214-217-7300
[email protected]

SOURCE Elephant Auto Insurance

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...