Welcome!

News Feed Item

Happy 100th Birthday, Morton Salt Girl! Hello Morton Salt Brand Refresh

2014 is Morton Salt's Year to Celebrate and Update

CHICAGO, Jan. 23, 2014 /PRNewswire/ -- For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.

(Logo: http://photos.prnewswire.com/prnh/20140123/CG51503LOGO-a)

(Photo: http://photos.prnewswire.com/prnh/20140123/CG51503-b)

(Photo: http://photos.prnewswire.com/prnh/20140123/CG51503-c)  

The company is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt is also refreshing its brand this year by updating its logo and introducing a new packaging design system.   

"This is a milestone year for Morton Salt," said Christian Herrmann, Chief Executive Officer of Morton Salt. "With the Morton Salt Girl's centennial and our Morton brand refresh, we have two major reasons to celebrate our past, present and future."

The Birth of an Icon
It was 1914 when the little girl with the umbrella was introduced on the familiar blue round package of Morton Salt and in a print ad in the October issue of Good Housekeeping.  The Morton Salt Girl and "When It Rains It Pours®" slogan were created over a century ago for the company's national advertising campaign to help illustrate that Morton Salt could flow freely even in damp weather, a major product innovation at the time.

Since then, she has grown to serve as a trust mark on a full range of Morton Salt products for consumer and industrial uses.  And she still remains a source of inspiration.  Even after 100 years, her appeal has stood the test of time as she continues to be brought to life by children and adults in parades, at costume parties, in school art and science projects and in social media.

Year of the Girl
To mark the Morton Salt Girl's 100th Birthday, the company has a variety of events and promotions planned throughout 2014, including:

  • 100 consumer parties in 100 cities over 100 days;
  • A Facebook promotion featuring 100 days of prizes;
  • Morton Salt Girl Day at Wrigley Field, an event that brings together two Chicago-based icons with centennials in 2014; and
  • A Morton Salt Girl Halloween costume look-alike contest on Instagram.

In addition, the Morton Salt Girl now has her own microsite to connect with fans at: www.mortonsaltgirl100.com. She's also a prominent fixture on Morton's Facebook, Twitter, Instagram and Pinterest pages.

"The Morton Salt Girl has been a staple in hearts and homes all across America for 100 years," Herrmann said. "And she's still the one that people trust to be part of their life experiences.  That's because she is more than just a symbol of our brand.  She's an American way of life."

From Birthday to Brand Refresh
Like its iconic Girl, Morton Salt has been a symbol of Americana.  After 165 years, it is one of the country's oldest and most well-known brands still today.  But even iconic brands need an update.

"Morton Salt has evolved as a business and a brand since introducing that familiar blue package of table salt over a century ago," Herrmann said. "Today, we're enhancing everyday experiences in more ways and places than ever before through a full range of culinary salts, ice melters, water softening products, Epsom salt and even salts for business and industry."

He added:  "To help signal the company's continued growth, this milestone year was the perfect opportunity to refresh the Morton Salt brand with an updated logo and packaging design system." 

Logo

  • The Morton Salt logo is widely recognized for its bold "Morton Salt" word mark. The new logo now features a fresh and friendly font, while maintaining the leadership qualities of the original word mark, specifically the bold, all-caps type style. The letter "R" in the new "Morton" word mark also carries a slight kick to mimic the Morton Salt Girl's step.
  • In addition to the word mark, the company updated its Morton Salt Girl icon as part of its brand refresh – but in small, subtle ways. The new Morton Salt Girl has cleaner, simplified linework to fit better with the new "Morton Salt" word mark.

"We constantly listen to consumers to ensure that we continue to meet their changing needs," Herrmann said.  "Through our latest market research, we know that the Morton Salt Girl is synonymous with the brand and her timeless, classic look still resonates with consumers today. However, we also knew there was an opportunity to make the brand look and feel more modern and approachable."

Packaging Design
Along with the new logo, Morton Salt is also rolling out a new package design system for its consumer products, starting in the first quarter of 2014.  The new design system preserves the iconic elements of the Morton brand, while using contemporary fonts and simpler communication hierarchies. 

The new design system will be applied to all Morton consumer products. For Morton's iconic Iodized and Plain culinary salt products, in 2014 only, the company is featuring the new Morton logo with a birthday graphic treatment in honor of the Morton Salt Girl's 100th Birthday. This limited edition packaging will be sold in retail and grocery stores nationwide.

Morton Salt is also marking this milestone year with the first of many new product innovations to come.  In 2014, the company is launching two products:  Morton® Garlic Sea Salt, an industry first; and Morton® Sea Salt, Roasted Garlic Sea Salt and Black Peppercorn Grinders in stylish, table-top ready glass bottles.  These products will be available nationally in 2014.

About Morton Salt, Inc.
Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® and Windsor® brands, coupled with the broadest footprint in the industry have made us a leader since 1848. We produce salt for culinary, water softening, household and road deicing, food processing, chemical, pharmaceutical, and numerous industrial uses. Our nearly 2,700 employees are committed to safety, quality, service and the communities in which we operate. For more information, visit www.mortonsalt.com.

SOURCE Morton Salt, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?