|By PR Newswire||
|January 23, 2014 12:17 PM EST||
CHICAGO, Jan. 23, 2014 /PRNewswire/ -- For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.
The company is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt is also refreshing its brand this year by updating its logo and introducing a new packaging design system.
"This is a milestone year for Morton Salt," said Christian Herrmann, Chief Executive Officer of Morton Salt. "With the Morton Salt Girl's centennial and our Morton brand refresh, we have two major reasons to celebrate our past, present and future."
The Birth of an Icon
It was 1914 when the little girl with the umbrella was introduced on the familiar blue round package of Morton Salt and in a print ad in the October issue of Good Housekeeping. The Morton Salt Girl and "When It Rains It Pours®" slogan were created over a century ago for the company's national advertising campaign to help illustrate that Morton Salt could flow freely even in damp weather, a major product innovation at the time.
Since then, she has grown to serve as a trust mark on a full range of Morton Salt products for consumer and industrial uses. And she still remains a source of inspiration. Even after 100 years, her appeal has stood the test of time as she continues to be brought to life by children and adults in parades, at costume parties, in school art and science projects and in social media.
Year of the Girl
To mark the Morton Salt Girl's 100th Birthday, the company has a variety of events and promotions planned throughout 2014, including:
- 100 consumer parties in 100 cities over 100 days;
- A Facebook promotion featuring 100 days of prizes;
- Morton Salt Girl Day at Wrigley Field, an event that brings together two Chicago-based icons with centennials in 2014; and
- A Morton Salt Girl Halloween costume look-alike contest on Instagram.
In addition, the Morton Salt Girl now has her own microsite to connect with fans at: www.mortonsaltgirl100.com. She's also a prominent fixture on Morton's Facebook, Twitter, Instagram and Pinterest pages.
"The Morton Salt Girl has been a staple in hearts and homes all across America for 100 years," Herrmann said. "And she's still the one that people trust to be part of their life experiences. That's because she is more than just a symbol of our brand. She's an American way of life."
From Birthday to Brand Refresh
Like its iconic Girl, Morton Salt has been a symbol of Americana. After 165 years, it is one of the country's oldest and most well-known brands still today. But even iconic brands need an update.
"Morton Salt has evolved as a business and a brand since introducing that familiar blue package of table salt over a century ago," Herrmann said. "Today, we're enhancing everyday experiences in more ways and places than ever before through a full range of culinary salts, ice melters, water softening products, Epsom salt and even salts for business and industry."
He added: "To help signal the company's continued growth, this milestone year was the perfect opportunity to refresh the Morton Salt brand with an updated logo and packaging design system."
- The Morton Salt logo is widely recognized for its bold "Morton Salt" word mark. The new logo now features a fresh and friendly font, while maintaining the leadership qualities of the original word mark, specifically the bold, all-caps type style. The letter "R" in the new "Morton" word mark also carries a slight kick to mimic the Morton Salt Girl's step.
- In addition to the word mark, the company updated its Morton Salt Girl icon as part of its brand refresh – but in small, subtle ways. The new Morton Salt Girl has cleaner, simplified linework to fit better with the new "Morton Salt" word mark.
"We constantly listen to consumers to ensure that we continue to meet their changing needs," Herrmann said. "Through our latest market research, we know that the Morton Salt Girl is synonymous with the brand and her timeless, classic look still resonates with consumers today. However, we also knew there was an opportunity to make the brand look and feel more modern and approachable."
Along with the new logo, Morton Salt is also rolling out a new package design system for its consumer products, starting in the first quarter of 2014. The new design system preserves the iconic elements of the Morton brand, while using contemporary fonts and simpler communication hierarchies.
The new design system will be applied to all Morton consumer products. For Morton's iconic Iodized and Plain culinary salt products, in 2014 only, the company is featuring the new Morton logo with a birthday graphic treatment in honor of the Morton Salt Girl's 100th Birthday. This limited edition packaging will be sold in retail and grocery stores nationwide.
Morton Salt is also marking this milestone year with the first of many new product innovations to come. In 2014, the company is launching two products: Morton® Garlic Sea Salt, an industry first; and Morton® Sea Salt, Roasted Garlic Sea Salt and Black Peppercorn Grinders in stylish, table-top ready glass bottles. These products will be available nationally in 2014.
About Morton Salt, Inc.
Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® and Windsor® brands, coupled with the broadest footprint in the industry have made us a leader since 1848. We produce salt for culinary, water softening, household and road deicing, food processing, chemical, pharmaceutical, and numerous industrial uses. Our nearly 2,700 employees are committed to safety, quality, service and the communities in which we operate. For more information, visit www.mortonsalt.com.
SOURCE Morton Salt, Inc.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 3, 2015 11:30 PM EDT Reads: 252
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 3, 2015 11:00 PM EDT Reads: 696
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 3, 2015 10:45 PM EDT Reads: 221
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 3, 2015 06:45 PM EDT Reads: 538
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 3, 2015 05:45 PM EDT
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 3, 2015 04:00 PM EDT Reads: 280
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Aug. 3, 2015 03:45 PM EDT
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 3, 2015 03:30 PM EDT
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 3, 2015 03:15 PM EDT
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 3, 2015 03:00 PM EDT Reads: 563
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 3, 2015 12:30 PM EDT Reads: 212
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 3, 2015 09:45 AM EDT Reads: 369
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 3, 2015 07:30 AM EDT Reads: 196
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Aug. 2, 2015 06:00 PM EDT Reads: 1,142
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 2, 2015 04:00 PM EDT Reads: 441