Welcome!

News Feed Item

Happy 100th Birthday, Morton Salt Girl! Hello Morton Salt Brand Refresh

2014 is Morton Salt's Year to Celebrate and Update

CHICAGO, Jan. 23, 2014 /PRNewswire/ -- For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.

(Logo: http://photos.prnewswire.com/prnh/20140123/CG51503LOGO-a)

(Photo: http://photos.prnewswire.com/prnh/20140123/CG51503-b)

(Photo: http://photos.prnewswire.com/prnh/20140123/CG51503-c)  

The company is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt is also refreshing its brand this year by updating its logo and introducing a new packaging design system.   

"This is a milestone year for Morton Salt," said Christian Herrmann, Chief Executive Officer of Morton Salt. "With the Morton Salt Girl's centennial and our Morton brand refresh, we have two major reasons to celebrate our past, present and future."

The Birth of an Icon
It was 1914 when the little girl with the umbrella was introduced on the familiar blue round package of Morton Salt and in a print ad in the October issue of Good Housekeeping.  The Morton Salt Girl and "When It Rains It Pours®" slogan were created over a century ago for the company's national advertising campaign to help illustrate that Morton Salt could flow freely even in damp weather, a major product innovation at the time.

Since then, she has grown to serve as a trust mark on a full range of Morton Salt products for consumer and industrial uses.  And she still remains a source of inspiration.  Even after 100 years, her appeal has stood the test of time as she continues to be brought to life by children and adults in parades, at costume parties, in school art and science projects and in social media.

Year of the Girl
To mark the Morton Salt Girl's 100th Birthday, the company has a variety of events and promotions planned throughout 2014, including:

  • 100 consumer parties in 100 cities over 100 days;
  • A Facebook promotion featuring 100 days of prizes;
  • Morton Salt Girl Day at Wrigley Field, an event that brings together two Chicago-based icons with centennials in 2014; and
  • A Morton Salt Girl Halloween costume look-alike contest on Instagram.

In addition, the Morton Salt Girl now has her own microsite to connect with fans at: www.mortonsaltgirl100.com. She's also a prominent fixture on Morton's Facebook, Twitter, Instagram and Pinterest pages.

"The Morton Salt Girl has been a staple in hearts and homes all across America for 100 years," Herrmann said. "And she's still the one that people trust to be part of their life experiences.  That's because she is more than just a symbol of our brand.  She's an American way of life."

From Birthday to Brand Refresh
Like its iconic Girl, Morton Salt has been a symbol of Americana.  After 165 years, it is one of the country's oldest and most well-known brands still today.  But even iconic brands need an update.

"Morton Salt has evolved as a business and a brand since introducing that familiar blue package of table salt over a century ago," Herrmann said. "Today, we're enhancing everyday experiences in more ways and places than ever before through a full range of culinary salts, ice melters, water softening products, Epsom salt and even salts for business and industry."

He added:  "To help signal the company's continued growth, this milestone year was the perfect opportunity to refresh the Morton Salt brand with an updated logo and packaging design system." 

Logo

  • The Morton Salt logo is widely recognized for its bold "Morton Salt" word mark. The new logo now features a fresh and friendly font, while maintaining the leadership qualities of the original word mark, specifically the bold, all-caps type style. The letter "R" in the new "Morton" word mark also carries a slight kick to mimic the Morton Salt Girl's step.
  • In addition to the word mark, the company updated its Morton Salt Girl icon as part of its brand refresh – but in small, subtle ways. The new Morton Salt Girl has cleaner, simplified linework to fit better with the new "Morton Salt" word mark.

"We constantly listen to consumers to ensure that we continue to meet their changing needs," Herrmann said.  "Through our latest market research, we know that the Morton Salt Girl is synonymous with the brand and her timeless, classic look still resonates with consumers today. However, we also knew there was an opportunity to make the brand look and feel more modern and approachable."

Packaging Design
Along with the new logo, Morton Salt is also rolling out a new package design system for its consumer products, starting in the first quarter of 2014.  The new design system preserves the iconic elements of the Morton brand, while using contemporary fonts and simpler communication hierarchies. 

The new design system will be applied to all Morton consumer products. For Morton's iconic Iodized and Plain culinary salt products, in 2014 only, the company is featuring the new Morton logo with a birthday graphic treatment in honor of the Morton Salt Girl's 100th Birthday. This limited edition packaging will be sold in retail and grocery stores nationwide.

Morton Salt is also marking this milestone year with the first of many new product innovations to come.  In 2014, the company is launching two products:  Morton® Garlic Sea Salt, an industry first; and Morton® Sea Salt, Roasted Garlic Sea Salt and Black Peppercorn Grinders in stylish, table-top ready glass bottles.  These products will be available nationally in 2014.

About Morton Salt, Inc.
Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® and Windsor® brands, coupled with the broadest footprint in the industry have made us a leader since 1848. We produce salt for culinary, water softening, household and road deicing, food processing, chemical, pharmaceutical, and numerous industrial uses. Our nearly 2,700 employees are committed to safety, quality, service and the communities in which we operate. For more information, visit www.mortonsalt.com.

SOURCE Morton Salt, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.