Welcome!

News Feed Item

Northwest Energy Angels Now Element 8

Launches New Brand Identity, Including New Name and Website

SEATTLE, WA -- (Marketwired) -- 01/23/14 -- The Northwest Energy Angels (NWEA), an organization of angel investors focused on clean technology and sustainability, today launched its new brand identity, the result of a nearly year long strategic review, analysis and design process. Effective today, the organization will be known as Element 8. The organization unveiled the new identity at its annual Cleantech Leadership Forum.

"Strategically, we rebranded the organization to better reflect both who we are and where we're going," said Alison Shaw, co-chair of the group's Outreach committee. "Simply put, we continue to see deal flow from, and make investments in, companies that are far outside the Northwest and outside of pure energy technologies. The new identity removes reference to place and technology, and better positions us as a group that fuels young companies and accelerates the transition to a cleaner future and better world."

The dynamic behind the rebrand was evident in the more than $3.8 million Element 8 members invested in a total of 13 companies in 2013.

"These are exactly the types of companies, people and ideas we want to keep attracting, and with our new brand and messaging, we hope even more companies around the country will look at us as the premier resource for early stage clean technology funding," said Lars Johansson, co-chair of Element 8.

The new name is just part of a comprehensive brand refresh that includes a fully overhauled website, new imagery and powerful messaging. Nothing changes about the organization's mission, processes or benefits it offers members and portfolio companies.

Using the eighth element -- oxygen -- as metaphor, the new name reflects key attributes of the benefits the group provides to its funded companies, as well as the broader ecosystem. Oxygen symbolizes a number of things --

  • Life: Just as oxygen provides the essential elements of life, Element 8 provides vital capital;
  • Change: Oxygen is a prevailing agent in changing states (photosynthesis, fire, etc.), and a change is a key part of the Element 8 vision;
  • Fuel: Oxygen is a fuel, a catalyst -- just as Element 8 is for its portfolio companies;
  • Aspiration: Oxygen represents the wide-open sky -- abundant opportunity and possibility -- a vision we see for investing in clean technologies.

Element 8 is made of up of close to 70 accredited angel investors from across the Pacific Northwest, themselves successful executives and entrepreneurs, who provide investment capital, contacts and strategic advice to help early-stage companies achieve market success. Since its founding in 2006, Element 8 members have invested close to $14 million in 43 companies.

Element 8 provides its members (which range from seasoned investors to new angels with a desire to learn), access to quality deal flow and the tools for successful investing through a powerful business network, cooperative due diligence and relevant, timely education. Members of Element 8 balance the pursuit of profitable investments with the pursuit of a higher purpose -- accelerating the transition to a cleaner, more sustainable planet.

About Element 8
Founded in 2006 as Northwest Energy Angels and renamed Element 8 in 2014, the organization was the first angel investment group in North America to focus exclusively on cleantech, and continues to be a leading funder of early stage companies across the country. Element 8 angel members are committed to a prosperous and sustainable future through clean technologies. We partner with outstanding entrepreneurs to build successful companies, and leverage our collective expertise to accelerate the transition to a cleaner future and better world. To date, members have invested close to $14 million in 43 companies in California, Colorado, Maryland, Montana, New York, Oregon, Washington (state), Washington, D.C. and British Columbia, Canada. More information is available at: www.element8angels.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.