Welcome!

News Feed Item

Beiersdorf Inc. Celebrates the Start of Mentoring Month with a Big Brothers Big Sisters Partnership to Raise Awareness and Funds for Mentoring

WILTON, Conn., Jan. 23, 2014 /PRNewswire/ -- Beiersdorf Inc. (BDF), the U.S. affiliate of Beiersdorf AG, a leading global skincare company based in Hamburg, Germany, announced today a consumer awareness and fundraising initiative to support National Mentoring Month. To mark this special month, the company in partnership with Big Brothers Big Sisters, will anniversary its three-month consumer awareness and fundraising initiative to raise $100,000 to make a big difference for Big Brothers Big Sisters network.  Beiersdorf will donate all proceeds raised in connection with Beiersdorf's nationwide Fundraising Program to be held starting in January 2014 through March 31, 2014.

Starting today, Beiersdorf will again launch an app on facebook to encourage shoppers to purchase NIVEA, NIVEA Men, Eucerin and Aquaphor products in-store and via online retailers, with $1 for every $10 spent donated to Big Brothers Big Sisters' mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer them a sample of their choice of a NIVEA, NIVEA Men, Eucerin or Aquaphor product.

"The 2013 Skin Care That Cares campaign with Beiersdorf made a significant impact on our online donations and volunteer inquires," said Big Brothers Big Sisters of America President and CEO, Charles Pierson. "Beiersdorf's support in 2014 will continue to elevate our capacity to serve more children facing adversity, and we are happy to have them as such a great partner."

In 2013, Beiersdorf donated $266,000 and the campaign boosted online donations to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The company currently also runs an employee-led, work-based mentoring program that focuses on supporting youth in the local community.

In addition to online fundraising, which will continue through March 2014, Beiersdorf will spread the word on how consumers can do their share to mentor our youth.  Throughout February, national retail partners such as Walgreens, Kroger, Rite Aid and numerous others will support the cause with in-store "Skincare that Really Cares" displays. 

"Beiersdorf prides itself on being a skin care company that truly cares," said Joe Oliveri, Vice President, Sales, Beiersdorf USA.  "We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts." 

About Beiersdorf Inc.
Beiersdorf Inc is the North American affiliate of global cosmetics company, Beiersdorf AG, which is based in Hamburg, Germany. Listed on the DAX since 2006, the company had sales in 2012 of €6 billion. Beiersdorf is best known for the world's largest skin care brand, NIVEA. Other names in its successful international brand portfolio include NIVEA Men, Eucerin, Aquaphor, La Prairie and Labello. Beiersdorf has 130 years of skin care experience and is known for its innovative, high-quality products.

About Big Brothers Big Sisters
Big Brothers Big Sisters, the nation's largest donor and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs youth, or Littles, with screened volunteer mentors, or Bigs, and monitors these one-to-one mentoring matches throughout its life. The first Big Brothers Big Sisters Youth Outcomes Survey, released in 2012, substantiates that its mentoring programs have positive academic, socio-emotional and behavioral outcomes for youth in areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.

Big Brothers Big Sisters provides children facing adversity – often of single or low-income households or families where a parent is incarcerated or serving in the military – with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization's 100-year history. With nearly 340 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families. The organization is currently engaged in a nationwide search to reunite with alumni mentors, mentees, donors, family, staff and board members. Learn more at www.BigBrothersBigSisters.org.

SOURCE Beiersdorf Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...