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USC Sports Properties Announces Creative Productions as Title Sponsor of the USC vs. UCLA Rivalry Game February 8 at the Galen Center

USC Alumni-Led Marketing Agency Brings Back their Signature Crosstown Showdown™ Promotion and Sweepstakes for a Repeat Celebration

LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- Creative Productions, an internationally recognized integrated marketing agency led by Trojan Alumni, Deborah Golian Castro and Larry Castro, is the presenting sponsor of the highly anticipated rivalry matchup between USC and UCLA at the Galen Center February 8, 2014. To amplify the excitement for the big game, Creative Productions will be rolling out its Crosstown Showdown™ campaign with live reads on KSPN 710 Sports Radio, targeted email messages to USC fans, and social media posts, all driving fans to enter the Crosstown Showdown™ Sweepstakes on the company's Facebook page. Creative Productions is also co-sponsoring the game-day giveaway of commemorative black-light T-shirts for the student section, along with promotional distribution of the shirts to select fans in the audience throughout the game by USC Spirit Leaders.



"We are tremendously pleased to have Creative Productions return as the title sponsor and bring back the Crosstown Showdown™ along with its companion sweepstakes for a second year in a row," commented Dan Shell, Vice President and General Manager of USC Sports Properties. "Creative Productions is not only an exceptional Corporate Sponsor, but a proven promotional partner too. As USC Sports Properties' exclusive marketing partner, Creative Productions has demonstrated their experience in developing relevant content that engage fans time and again," Shell continued. "Creative Productions' passion, loyalty, and commitment to excellence are qualities further underscored by their strong ties to USC, and unwavering support of USC Athletics through meaningful fan engagement all year round."

"As a USC alumnae, this is both an exciting and rewarding opportunity to sponsor this marquee game," stated Deborah Golian Castro, president and CEO of Creative Productions. Castro's support of USC spans many levels including Galen Founder, Vice Chair of South Bay Marshall Partners, Premier Corporate Sponsor of Trojan Family Weekend, and member of the USC Alumni Board of Governors, in addition to the company's Football Sponsorship with USC Sports Properties.

This year, as title sponsor for the USC vs. UCLA Crosstown Showdown™ game and sweepstakes, Creative Productions is featuring a courtside-to-ocean-side prize package, offering one lucky fan and their guest a uniquely Southern California experience. The winner of the Crosstown Showdown™ Sweepstakes will enjoy a luxurious one-night stay and dinner for two at the exclusive Terranea Resort on the bluffs of beautiful Rancho Palos Verdes, plus a game-day prize package of two (2) VIP tickets to the game, (2) tickets to the Founders' Club pre-game dinner, and courtside presentation of the game ball in front of more than 10,000 enthusiastic fans, courtesy of Creative Productions. "We wanted to offer a custom prize package that included a nod to the Southern California theme, and thank fans for their support of this game," explained Castro. Details on how to enter the sweepstakes can be found on the Creative Productions Facebook page. Entry deadline for the Crosstown Showdown™ prize package is January 30, 2014.

The February 8 USC vs. UCLA Crosstown Showdown™ is sure to be a fan pleaser that will continue to foster the mystique that surrounds Southern California's decades-old rivalry matchup. When these two teams meet on the court, anything could happen. Stay connected to find out.

Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative and technology to build brands, engage customers, and drive sales. Creative Productions is one of Southern California's most recognized independent agencies, with more than 225 awards for marketing excellence, delivering measurable results for a variety of programs, both B2B and B2C. The agency develops websites, email marketing, targeted advertising, promotional products and campaigns; recently, the company opened a licensing division in Newport Beach, California. Clients include Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California Regional Rail Authority), USC Sports Properties, and Goodwill SOLAC, along with clients in entertainment, sports, energy, and heath care sectors. For more information, visit or the company's Facebook page:

USC Sports Properties A division of FOX Sports Networks, USC Sports Properties is a full service sales and marketing organization representing the University of Southern California. Its mission is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of its corporate partners, USC, and its stakeholders.

Contact Information:
Sarah Soss, Public Relations Contact

Creative Productions

4510 E. Pacific Coast Hwy, Suite 500,
Long Beach, CA 90804

Contact: [email protected]

SOURCE USC Sports Properties

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