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Avtex Hires Chief Experience Officer

Avtex, a provider of integrated interaction solutions, announced today that they have hired a Chief Experience Officer to further drive their Customer Experience message. Bob Azman will be leading the Customer Experience Consulting offerings and growth.

Before joining Avtex, Azman was Senior Vice President, Customer Experience at Thomson Reuters where he held a number of leadership assignments including his most recent as an internal consultant to business unit executive leadership teams on developing and implementing strategies to improve the overall customer experience. Prior to this role, he had responsibility for leading the customer experience strategy and operations for the global support organization consisting of Customer Service, Technical Support, Research Attorneys, Education and Development and Software Implementation Services supporting the Legal, Government, Risk and Compliance and Intellectual Property Solutions businesses. He has also held executive roles at Ceridian Corporation, eFunds Corporation and Deluxe Corporation.

Azman earned both his MBA and bachelor’s degrees from the University of St. Thomas in St. Paul, MN. He has been a guest lecturer in the executive MBA programs at both the University of Minnesota Carlson School of Management and the University of St. Thomas Opus School of Business. He is a frequent speaker and consultant on the subject of developing effective customer experience and service strategies at industry forums and conferences, most recently giving the keynote address at the Argyle Customer Forum in New York.

“I am pleased to be joining Avtex, a dynamic organization with a team of highly skilled professionals committed to helping its clients achieve exceptional and integrated experiences throughout the entire customer lifecycle,” Azman says.

“Bob brings a wealth of experience and industry knowledge which will be key to developing our Customer Experience strategy,” adds George Demou, President and CEO. “With a rising demand for integrating technology into the customer experience platform, his thought leadership and proven experience will be instrumental in bringing our message to a larger audience. With Bob on board we are affirming our commitment to building a truly innovative customer experience company.”

About Avtex
Avtex, a Pohlad Family Company, provides professional services and strategic consulting encompassing a full 360° suite of solutions including user experience design, application development, unified communications, contact centers, portals, business intelligence, and customer relationship management. Driven by technology know-how and passionate about customer experience, Avtex is uniquely qualified to help clients deliver exceptional experiences to their customers using technology. Backed by strategic partnerships with Microsoft, Sitecore and Interactive Intelligence, Avtex is truly a breadth and depth provider of customer experience technology solutions. Find out more about Avtex online at or follow Avtex on Twitter at @avtex.

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