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Save Our Water Launches Radio Campaign

New Ads Remind Public to Cut Water Use by 20%

SACRAMENTO, CA -- (Marketwired) -- 01/23/14 -- Save Our Water, a statewide water conservation education program, launched a four-week radio advertising campaign today to make the public aware of the severity of the drought and remind them of Governor Edmund G. Brown Jr.'s call to reduce household water use by 20%. The spots also direct consumers to the Save Our Water website, Facebook page and Twitter page for conservation tips and information.

Save Our Water was created by the California Department of Water Resources (DWR) and the Association of California Water Agencies in 2009. The program works closely with local water agencies to help Californians learn the many ways they can save water inside and outside their homes.

Four different radio spots will be aired in the state's five biggest media markets (Los Angeles, San Francisco, San Diego, Sacramento and Fresno) this week, and the weeks of Jan. 27, Feb. 10 and Feb. 24. The spots will air in 14 additional smaller markets from Jan. 27 through the week of March 17.

The radio scripts are as follows (audio versions available here):

Script #1:
California is experiencing one of the worst droughts in state history. That's why the governor has asked everyone to cut their water use by 20%. It's easy to save. Fix broken sprinklers. Take shorter showers. Visit for more water conservation ideas.

Script #2
California is in a drought and the governor is asking everyone to reduce water use by 20%. We all need to pitch in and save. Visit for tips on how to conserve at home. Or follow Save Our Water on Facebook and Twitter.

Script #3
We're in a drought and the governor is asking Californians to reduce their water use by 20%. Take shorter showers. Fix broken sprinklers. Check for leaks. For more tips on how to conserve at home, visit Or follow Save Our Water on Facebook and Twitter.

Script #4
California is facing its driest year in recorded history. That's why the governor has asked us to reduce our water use by 20%. We can't make it rain, but we can all do our part to conserve. Learn more at or follow Save Our Water on Facebook and Twitter.

Third Consecutive Dry Year Leads to Drought Emergency
Governor Brown declared a drought state of emergency on Jan. 17 and urged Californians to reduce their water use by 20%. The governor directed consumers to the Save Our Water program to learn ways to reduce household water use, indoor and outdoor.

DWR conducted the first snow survey of the year on Jan. 3 and officials measured the snowpack's statewide water content at about 20 percent of average for this time of year. According to DWR, the readings this month and in 2012 are the driest on record. The next snow survey will be conducted on Thurs., Jan. 30. Calendar year 2013 closed as the driest year in recorded history for many areas of California, and current conditions suggest no change in sight for 2014.

For more information about the "Save Our Water" program and ways to conserve water, visit or follow the program on Facebook or Twitter. For more information about ACWA, visit To learn more about the Department of Water Resources, visit

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Media Contacts:
Jennifer Persike
Association of California Water Agencies
916-441-4545 or 916-296-3981 (cell)
Email Contact

Nancy Vogel
Dept. of Water Resources
916-651-7512 or 916-796-3048 (cell)
Email Contact

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