Welcome!

News Feed Item

IPG Mediabrands Elevates Henry Tajer to Global Chief Operating Officer

IPG Mediabrands, the media innovation arm of Interpublic Group (NYSE:IPG), announced today that Henry Tajer, currently Executive Chairman of the award-winning IPG Mediabrands Australia, has been elevated to the role of Global Chief Operating Officer, IPG Mediabrands, reporting directly to Global CEO, Matt Seiler. He will be based in both Sydney and New York. Tajer is charged with accelerating the global growth agenda set forth by the organization.

Henry Tajer (Photo: Business Wire)

Henry Tajer (Photo: Business Wire)

Tajer, who has served as Executive Chairman of the award-winning IPG Mediabrands business in Australia for the past three years, will continue in that role while leading growth initiatives across the broader IPG Mediabrands global network including mobile, social media marketing and data and media investment through MAGNA on a worldwide scale.

The Company also announced that Russell Marsh, currently Group Strategy Director at Rapp UK and Head of Mobile for Rapp globally, will join as Chief Data Officer, based in London. Both roles are critical to the global growth and automation agendas set forth by the organization. Marsh will report to Tajer, as will Angela Steele, CEO, Ansible, Chris Williams, President, MAGNA GLOBAL, and Nicole Craine, President, MAP.

Under Tajer’s leadership, IPG Mediabrands’ Australia operation has been one of the global network’s outstanding success stories in recent years and contains 12 operating units. The group’s performance has led to the creation of award-winning solutions for clients that deliver true business returns, but also to recognition that includes industry and other business accolades. In 2013 the Australia business was awarded three Agency of the Year awards, a Media Grand Prix, a ranking of fifth among Australia’s Most Innovative Companies and a high ranking for the country’s list of Best Places to Work across all industries. Tajer himself was named towards the top end of the Power 50, which recognizes the most influential media and advertising executives in Australia. Due in part to these achievements, Tajer is now tasked with delivering similar levels of success across the global network.

As part of his responsibilities, Marsh will work closely with the company’s MAGNA, MAP and Agency Brands in furthering the cutting edge investments in analytics, business intelligence, client campaign management, and cross-market insight on a global scale. His experience across varied organizations like RAPP, Agency.com, Fullsix UK and Sapient, has given Marsh a strong point of view on client creative and strategic needs as well as digital and mobile strategies.

“With our clearly defined network growth objectives, including the 50% automation target in North America by 2016 and our global markets thereafter, we need a strong executive to take the lead across all platforms. Henry has shown a great ability to move the needle creatively, through technology, our pay-for-performance model and strong client relationships. Given this, I am certain that Henry is the right executive to lead this charge in order to maintain our position of innovation and speed to market,” shared Seiler.

Tajer said: “IPG and IPG Mediabrands have high ambitions for growth across the global business with a focus on innovation through the creative use of skill sets and technology. The business has performed very well and my energies will focus on accelerating initiatives that continue to lift our performance for clients and for our businesses overall. True talent like Russell Marsh, Angela Steele, Chris Williams and Nicole Craine will be the link to accelerating that growth.”

"I'm very excited to be joining IPG Mediabrands at such a dynamic time. Connected data and cross-channel automation is about to drive a whole new wave of industry growth and IPG Mediabrands is at the forefront of leading that change,” said Marsh.

About IPG Mediabrands

Founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets, IPG Mediabrands manages and invests $37 billion in global media on the behalf of its clients, employs over 8,500 diverse and daring marketing communication specialists worldwide and operates in more than 127 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Mediabrands Audience Platform (Ansible, Cadreon, Reprise Media, Spring Creek), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices t...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...