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Amica Mutual Insurance Company selects Semafone to underpin exemplary payments service

Leading US insurance company implements new system to provide secure telephone payments without compromising on its award-winning service

Surrey, 23 January 2014 - Semafone today announced that Amica Mutual Insurance Company has selected Semafone's secure payments solution to handle its payments taken over the telephone. The new system will be implemented across Amica's 40 branches and customer call centre locations in the U.S. The move is part of Amica's continued commitment to providing exemplary customer service for its policyholders.

Once the technology has been fully implemented, it will be used by approximately 1,500 customer service representatives who will have the ability to process secure telephone payments through Semafone.

Amica chose Semafone to provide a new payments system that complies fully with Payment Card Industry Data Security Standard (PCI DSS) regulations after exploring and eliminating a number of alternative options.

Semafone's award-winning technology allows the customer to enter payment card details via their telephone keypad, sending the numbers directly to the payment processor. The customer service representative stays on the line throughout the call to assist the customer as necessary, but cannot see or hear sensitive payment card information. In this way, Semafone provides a completely secure system without compromising on service.

"Amica's mission is to create peace of mind and build enduring relationships with our policyholders so providing exceptional service is our number one priority," said Gil Bishop, Information Security Officer at Amica. "Semafone's solution gives us the ability to proactively deliver the best possible service to our customers, while protecting them at the same time."

"Amica's selection of Semafone demonstrates that Semafone's technology is about providing the best possible customer service as well as delivering secure telephone payments," said Tim Critchley Semafone CEO. "We are glad to be working with Amica to reassure policyholders while helping the company to maintain its award-winning level of customer service."


About Amica
Amica Mutual Insurance Company, the nation's oldest mutual insurer of automobiles, was founded in 1907. The company, with corporate headquarters in Lincoln, Rhode Island, USA, is a national writer of automobile, homeowners, marine and personal umbrella liability insurance. Life coverage is available through Amica Life Insurance Company, a wholly owned subsidiary. Amica employs more than 3,200 employees in 40 offices across the USA.

Further information about Amica is available at

For more information please contact:
Vince Burks, Corporate Communications
50 Amica Way
Lincoln, RI 02865-1155
+1 800-652-6422, ext. 24563
Twitter: Amica Insurance
Facebook: Amica Mutual Insurance Co.

About Semafone
Semafone provides software to contact centres so they can take secure credit and debit card payments over the phone. Using Semafone's patented payment method, card data is transmitted directly from the customer's telephone keypad to the bank. This takes the contact centre out of scope of PCI DSS regulations, removing the threat of fraud and its associated reputational damage.

Semafone serves a wide range of industry sectors including financial services, media, retail, utilities, travel and tourism and the public sector. Customers include the Foreign & Commonwealth Office, Aviva Canada, TalkTalk, Nemo Personal Finance, Sky and Yorkshire Water.

Founded in 2009, Semafone received a £1.9m investment from Octopus Ventures in 2010 and a further £1.5m, primarily from existing investors, in 2012.

Further information about Semafone is available at

For more information please contact:
Xanthe Vaughan Williams or Hannah Devoy
Fourth Day Public Relations
Tel: +44 (0)20 7403 4411
Email: [email protected] or [email protected]

Source: RealWire

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