Welcome!

Blog Feed Post

Pure Storage Bolsters Operations in UK Market to Drive Continued Hyper Growth

As European market embraces Pure for its all-flash storage technology, company achieves new distribution, channel, and support infrastructure milestones to support customer and partner demand.

London, UK - 23 January, 2014 — Pure Storage, the all-flash enterprise storage array company, today announced it is experiencing unprecedented momentum in the UK market, as the company nears the one year mark since opening its UK headquarters. Pure Storage has expanded the Pure Storage Partner Program (P3) to include more than 40 companies across Europe, supporting its aggressive partner-focused go-to-market plans.

Speaking at a private event in London today, CEO Scott Dietzen said: "Flash memory powers the experience we have all come to expect from smartphones, tablets and leading web properties, like Google Search and Facebook, today. Flash has already superseded mechanical disk for consumers and Pure Storage is driving this same transformation for organisations, by removing the traditional hurdles of mainstream flash adoption -- cost and compatibility. Ultimately, $15 billion in global yearly spend will shift from disk arrays to all-flash storage."

The company's decision to expand into the UK and EMEA was driven by demand from European enterprises frustrated by poor performance, usability and features from disk or hybrid storage solutions. This, paired with the increasing market penetration of random and heavy IO workloads, have resulted in Pure seeing a rapid expansion in adoption of the Pure FlashArray across the region via a broad and diverse partner network and direct sales force.

Dietzen adds that "not since the advent of virtualisation has IT seen such a technology sea-change. As a solution, flash is 10 times faster, 10 times greener, 10 times more reliable, and 10 times simpler than the legacy spindles it's replacing, and yet costs less. Flash frees organisations from the shackles of their legacy storage infrastructure and unlocks irrefutable businesses value. This is driving massive growth for us here in the UK that we are thrilled to be executing with the help of our incredible channel partners."

Mergermarket is a Pure Storage customer. The company is owned by the Financial Times Group, and delivers corporate financial news, intelligence and analysis from around the world that's independent, insightful and indispensable.

According to Rakesh Patel, Head of Infrastructure at Mergermarket, "the power of Pure made it the obvious choice. Our old disk-based system was outdated and was really slowing us down, limiting the flexibility we had to accelerate our business and leverage our user and customer data to make better, faster business decisions. With Pure, we are now able to process data as fast as the servers can handle, and no longer are limited by our storage infrastructure."

Now in its third generation release, Pure Storage's flagship product FlashArray continues to deliver a ground-breaking storage experience designed to meet the rigorous resiliency, scalability, efficiency and performance requirements of enterprise clients in diverse markets, and for a variety of high performance workloads and applications, including VDI, cloud computing, and database and server virtualisation. FlashArray was the industry's first all-flash enterprise storage array to successfully drive the cost of flash memory below that of legacy spinning disk, delivering the innumerable benefits of all-flash at a price point the mainstream could afford.

Betfair Group plc, the world's largest Internet online gaming platform, has also deployed Pure.

"From performance to cost savings, we have truly transformed our business capability with Pure Storage," said Schalk Van Der Merwe, Head of Hosting at Betfair, who is overseeing the company's move to a hybrid cloud. "With Pure, we can now spin up hundreds of IaaS and PaaS offerings in as little as 40 minutes compared to six or more hours previously. The Pure FlashArray allows us to deliver new development platforms faster than we thought possible. For this reason, plus the simplicity and non-disruptive advantage that Pure offers, Betfair is confident in our choice of Pure Storage as a long term partner."

UK partners also realising the demand include companies like Softcat, a leading provider of software licensing, hardware, security and related IT services to corporate and public sector organisations and also a veteran UK Pure partner.

According to Softcat Solutions Director, Sam Routledge: "Pure Storage has created a revolutionary solution that has changed how people think about enterprise storage. It brings the speed and density of flash, but the enterprise reliability and cost that users just don't expect from flash today. We are helping businesses with virtualised workloads experience sharp improvements in both cost and performance by deploying the Pure FlashArray. Plus, it's so easy to install."

Globally, Pure Storage has attracted the industry's most recognised talent to its ranks and the UK market is no exception. Overseeing local Northern EMEA operations will be Peter Gadd, Director for Pure Storage EMEA, who brings over a decade of experience in senior leadership roles in the storage industry. Most recently at EMC, he demonstrated a strong track record of establishing rapid growth and repeatable operational excellence. Peter joins John Silva to lead Pure Storage EMEA operations. Together, they will be responsible for driving the continued growth of Pure Storage in the UK, as customers continue to move from legacy mechanical disk to all-flash storage.

In August of 2013, Pure Storage announced a US$150 million funding round with top tier public market investors, marking the single largest private financing event in the history of the storage industry. Pure has raised US$245 million in capital to date and is currently pursuing aggressive international expansion into strategic, geographic markets across Europe, the Middle East, Africa, Australia and New Zealand and Asia-Pacific.

About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data centre. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualisation, desktop virtualisation (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Contact:
[email protected]
Bite Global
+44 (0)20 8741 1123

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...