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Chefs Diet Completes Acquisition Of eDiets.com 950,000 Strong Customer Base For National Gourmet Delivery Program

NEW YORK, Jan. 24, 2014 /PRNewswire/ -- Chefs Diet Holding Co., LLC., the parent company of Chefs Diet National Co., LLC., announced today that it has completed its acquisition of selected assets of eDiets.com's home meal delivery business from the site's parent As Seen On TV, Inc., (OTCBB: ASTV) which was recently independently valued at $18.7mm by Cassel, Saltpeter Co as delineated in ASTV's 10Q. As a company, eDiet.com had over 950k customer leads in its database, which generated approximately $17mm in revenues for 2012. 

Chefs Diet has the ability and "know how" supported by its proprietary food formulations, marketing plan and product quality to maintain and supersede customer conversion and satisfaction seamlessly from eDiets.com.  Chefs Diet is uniquely positioned to leverage eDiet's national brand and great market exposure, including its high profile sponsorships such as "The Biggest Loser." Last January alone, eDiets.com had 1,450,623 page views and 468,965 target customers enter their website, which redirects to Chefs Diet as a part of the acquisition.  Chefs Diet intends to increase its footprint nationally by leveraging its strategic relationships in connection with an exclusive arrangement in connection with cutting-edge vacuum packaging technology, which provides a competitive advantage to deliver to the market nationally the freshest tasting products.

"This market is crying out for a gourmet provider of fresh, wholesome and varied food products that promote lasting weight loss and wellness on a national level," states Kevin Glodek, founder and President of Chefs Diet National.  

Glodek adds, "Providing consistent quality and customer service concurrently is key to our continued and future success.  We feel our cutting-edge technologies in preparation and packaging coupled with our aggressive use of the Internet and Social Media will help us pave the way to a nationally recognized presence."

About Chefs Diet
Chefs Diet has successfully helped thousands of Americans lose weight and keep it off.  The company's team of chefs prepare gourmet meals delivered daily and now weekly, thus providing customers with an easy way to take the thought process out of the arduous process of dieting. More importantly, the program is designed to not only help customers lose weight today, but educate them on the components of proper eating, wellness, and lifestyle changes that are vital life long and lasting changes. Chef Diet reputation as a leading diet and wellness company is well established and has been rated #1 in the US for fresh food home delivery by Epicurious, a division of Conde Nast, and most recently by PreparedMeals.com, over 34 nationally known competitors rating  "Top Notch #1" in food quality, presentation, and service.  For more information please visit www.chefsdiet.com.

Media Contact
Dina Binney
SpecOps Communications
212.518.7721
[email protected]

 

SOURCE Chefs Diet Holding Co., LLC.

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