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Consumer Goods Technology Selects Market6 for their Editors' Pick

Market6 recognized for its industry leading collaborative demand driven analytic applications

DEERFIELD, Ill., Jan. 24, 2014 /PRNewswire/ -- Market6, a leading provider of web-based retail analytic applications, today announced that they have been chosen by Consumer Goods Technology (CGT) for the prestigious 2014 Editors' Pick in their annual Readers' Choice Survey.

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"Market6 continues to be amongst the leaders in the consumer goods industry in the field of demand driven analytics and has proven their ability to help some of the largest consumer goods companies and grocers in the US today collaborate more effectively to deliver measurable KPI improvements," says Kara Romanow, Executive Editor, CGT.

Kroger and more than 470 of their suppliers use Market6's collaborative analytics platform, built on Kroger's own daily sales, inventory and merchandising data and delivered as Software as a Service, to make better supply chain decisions, reduced supply chain inefficiency and drive higher sales and margins. With next day visibility into sales, inventory and more for every product in every store every day, Kroger's suppliers have new insight to fix problems fast enough to impact the business and improve results. Examples: 

  • Leading butter manufacturer reduced out of stocks from 19% to 10% and lowered post promotion inventory levels by 50% using daily store and warehouse level inventory and forecast demand data to improve shipments.
  • A value added salad manufacturer reduced by two days the time required to get a their products onto shelves, cutting shrink by 30% and growing sales by 5%.
  • Leading yogurt brand eliminated more than $180,000 in excess orders during a single promotional event through better store level inventory tracking, demand forecasting and supply chain planning.

CGT's Readers' Choice 2014 Survey benchmark issue draws on feedback from consumer goods executives to rank service and solution providers in 12 categories, including Supply Chain Execution, New Product Development, Social Media, and Mobility. Their Editors' Pick recognizes companies whose exceptional impact on the industry transcends these category definitions and warrants special focus and congratulations.

Jim Kelly, CEO, Market6 said, "We are delighted to receive this award and look forward to helping more consumer goods companies and retailers improve their business in 2014 and beyond through smarter, more effective use of analytics to enable better collaborative business planning and execution."

About Market6

Market6 provides web-based retail analytic applications with advanced analytics built-in to effortlessly guide retailers and CPG companies to smarter, faster, more proactive operational decisions and actions every day for improved performance. Purpose-built to improve daily retail operations, Market6 delivers accurate daily forecasts on sales, gross margins and out of stocks at the item/store/day level allowing execution teams to quickly and easily know exactly what's happening with their business in real time and how best to respond. Market6 is used daily by the largest US supermarket chain and more than 470 of their CPG partners.  The company is headquartered in Deerfield, Ill. For more information or to request a demo, visit http://www.market6.com

About Consumer Goods Technology

Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.

SOURCE Market6

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