Welcome!

News Feed Item

Major Spanish exporters launch digital marketing campaign #ShareGoodNews

MADRID, Jan. 24, 2014 /PRNewswire-iReach/ -- Innovation to manage the international reputation

(Photo: http://photos.prnewswire.com/prnh/20140124/MN50814)

Looks like good news keep coming  from Spain. Recently  Bill Gates bet on Spain's recovery with stake in the spanish construction firm FCC. Now, Spanish exporting companies improve the management of their reputation in the online world, with the #ShareGoodNews campaign. And is that despite its economic crisis, Spain has managed to reinvent boosting its exports to grow in recent years at annual rates of over 10 %. Above U.S., Germany and Japan.

  • For companies, not be present in the global digital conversation, it can be counterproductive because it will be others who will speak about them.
  • Latin America and Spain have prioritized the reputation management of their firms in traditional offline media, parliaments, hearings and visits to foreign countries, in actions of traditional PR marketing.
  • But Spain and their firms have not invested enough in creating online content.
  • Latino businesses want to manage their reputation on- line at the same level as companies do in the U.S., Japan, Germany , France and in the UK.

In the marketing departments of spanish companies such as FCC, Gamesa, Gowex, Talgo, Lizarran, Elecnor, Griffols, Iberdrola, Indra, Isolux Corsán, Eulen America, Uralita, Ursa or Zeltia, dircoms try to convey a clear message to their CEOs: "The media such as Forbes and the Washington Post publish articles regularly insisting that the true web site of an international company is what is said about it in Baidu, Bing, Google, Yahoo and Yandex search engines or blogs, social networks and digital medias."

  • "If the company creates constantly credible digital content with real value, then the reviews and negative comments are "diluted" among the great number of quality contents generated by the company itself . "

A real positive message. 

The campaign, produced by the agency Sydney Marketing, conveys emotion and optimism to enter the digital conversation. In a time of bad economic news, major Spanish exporters with their Latin American partners intend to go against. The #ShareGoodNews campaign disseminates the more striking engineering and civil works in the world from Spanish companies.  Its high-speed trains, but also gourmet and healthy food products, fashion, and the most advanced IT services for smart cities, air traffic control or the aerospace industry. #ShareGoodNews , is a nonprofit campaign. It is open to the free participation of all exporting companies and institutions on both sides of the Atlantic.

Video, newspaper and virtual showroom are available at: www.sidneymarketing.com/sharegoodnews.html

Media Contact: Juan Ramon Lopez, Sidney Marketing, 0034637715656, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Sidney Marketing

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous a...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...