Welcome!

News Feed Item

MSLGROUP Serves Up Its Top U.S. Food Trends for 2014

Predictions Include Wood-Fired Cooking, Savory Desserts and Supermarket Happy Hours

SEATTLE, Jan. 24, 2014 /PRNewswire/ -- Looking for the hottest new happy hour in town?  Check aisle 4. Experts say many supermarkets may soon offer happy hours and beers on tap. This comes from the annual list of top U.S. food trends and predictions compiled by MSLGROUP's specialized North America food PR and marketing team.

(Photo: http://photos.prnewswire.com/prnh/20140124/NY52365-INFO)

MSLGROUP's food and beverage experts monitor trends and industry research, and counsel America's food industry from farm to fork. For 2013, the team correctly predicted the expansion of single-cup and ready-to-drink coffee innovations, an exploding interest in high-protein foods, and consumer demand for transparent food labeling.

"Many of this year's top food trends have to do with new ways in which companies will engage shoppers, both online and offline," said Steve Bryant, Director, North America Food & Beverage, MSLGROUP. "Of course, we expect continued growth in mobile communications. But retailers are also seeking to modernize offline engagement, staffing registered dietitians to help shoppers make healthy purchases and expanding in-store food service offerings, like cafes and food courts."

As for this year's ingredient and flavor trends, Joy Blakeslee, the registered dietitian who directs the MSLGROUP's North America Culinary & Nutrition Center, says they'll be driven by health-conscious consumers. "Shoppers are really interested in things like portion control and satiety. As a result, we expect to see more protein-rich and savory fare this year, including the rise of Middle Eastern cuisine, beans and other legumes," said Blakeslee.

MSLGROUP's Top 10 U.S. Food Trends for 2014 are:

1)  Middle Eastern Fare Adds Spice. Traditional Middle Eastern dishes will see a boost in popularity, while Middle Eastern spices, such as sumac, za'atar and marash, will be used to expand the flavor profile of other ethnic foods, including Mediterranean cuisine.

2)  Wood-Fired Cooking Turns up the Heat. Mankind has cooked over open flames for millennia, but this organic, back-to-nature method is set to catch fire. The trend began with pizzerias but will expand as on-trend restaurants build kitchens with wood-fired ovens front and center.

3)  Bean Bonanza! Rich in protein and naturally gluten-free, beans have worked their way out of the can and into an array of new products, including chips, crackers, dips and snacks. As Americans embrace meat alternatives and trends like "Meatless Monday," expect to see more beans and other legumes, including edamame, white beans, black beans, red lentils and yellow lentils. 

4)  Dessert's Not-So-Sweet Side. Opposites will attract as we see the emergence of sweet and savory desserts, featuring intense flavors and even a dash of spice.

5)   "Wine-y" Millennials? Consumers ages 21-34 drink more wine than any other demographic. They'll make up 40 percent of the population over the next few years, so the popularity of wine is expected to rise for years to come. Cheers to that!

6)  Coming to a Store Near You: The Supermarket Dietitian. Consumers may speak to their doctor twice a year, but they visit their supermarket once or twice a week. Many stores will begin staffing in-store dietitians to help shoppers make healthy purchases or cater to specific dietary needs.

7)  Food Companies Encourage Portion Control. It may seem unlikely: food companies wanting consumers to eat less. However, food manufacturers will make portion control a top priority, offering smaller versions of favorite foods and encouraging consumers to follow dietary guidelines.

8)  "Happy Hour in Aisle 4." Grocers will expand food service offerings, dedicating more retail space to cafes and food courts and even offering happy hours and beers on tap.

9)  Foodies on the Fly. Companies will continue to cater to smartphone-wielding foodies, offering more bite-sized content, including recipes and cooking demos delivered via mobile devices. In addition to using smartphones to choose a restaurant, reserve a table and share the experience, more diners will analyze the nutrition of the meal and pay the check.

10)Shoppers Go Social For Deals. Savvy shoppers, especially young shoppers, will increasingly expect special offers and discounts delivered to their fingertips via social networks.

About MSLGROUP's Food & Beverage Team
A category leader, the Food & Beverage team of MSLGROUP is devoted to creating economic value for the nation's food and beverage industry. It operates in offices throughout North America, representing leading food and beverage brands, and manages a state-of-the-art Culinary & Nutrition Center in Seattle.

About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management, and from crisis communications to experiential marketing and events. With more than 3,500 people across 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals. www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe | http://www.youtube.com/user/PublicisGroupe |Viva la Difference!

CONTACTS:

North America: [email protected], (206) 270-4522
[email protected], (646) 500-7914
Global: [email protected], +33 (0) 6 13 73 83 02

SOURCE MSLGROUP

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.