News Feed Item

MSLGROUP Serves Up Its Top U.S. Food Trends for 2014

Predictions Include Wood-Fired Cooking, Savory Desserts and Supermarket Happy Hours

SEATTLE, Jan. 24, 2014 /PRNewswire/ -- Looking for the hottest new happy hour in town?  Check aisle 4. Experts say many supermarkets may soon offer happy hours and beers on tap. This comes from the annual list of top U.S. food trends and predictions compiled by MSLGROUP's specialized North America food PR and marketing team.

(Photo: http://photos.prnewswire.com/prnh/20140124/NY52365-INFO)

MSLGROUP's food and beverage experts monitor trends and industry research, and counsel America's food industry from farm to fork. For 2013, the team correctly predicted the expansion of single-cup and ready-to-drink coffee innovations, an exploding interest in high-protein foods, and consumer demand for transparent food labeling.

"Many of this year's top food trends have to do with new ways in which companies will engage shoppers, both online and offline," said Steve Bryant, Director, North America Food & Beverage, MSLGROUP. "Of course, we expect continued growth in mobile communications. But retailers are also seeking to modernize offline engagement, staffing registered dietitians to help shoppers make healthy purchases and expanding in-store food service offerings, like cafes and food courts."

As for this year's ingredient and flavor trends, Joy Blakeslee, the registered dietitian who directs the MSLGROUP's North America Culinary & Nutrition Center, says they'll be driven by health-conscious consumers. "Shoppers are really interested in things like portion control and satiety. As a result, we expect to see more protein-rich and savory fare this year, including the rise of Middle Eastern cuisine, beans and other legumes," said Blakeslee.

MSLGROUP's Top 10 U.S. Food Trends for 2014 are:

1)  Middle Eastern Fare Adds Spice. Traditional Middle Eastern dishes will see a boost in popularity, while Middle Eastern spices, such as sumac, za'atar and marash, will be used to expand the flavor profile of other ethnic foods, including Mediterranean cuisine.

2)  Wood-Fired Cooking Turns up the Heat. Mankind has cooked over open flames for millennia, but this organic, back-to-nature method is set to catch fire. The trend began with pizzerias but will expand as on-trend restaurants build kitchens with wood-fired ovens front and center.

3)  Bean Bonanza! Rich in protein and naturally gluten-free, beans have worked their way out of the can and into an array of new products, including chips, crackers, dips and snacks. As Americans embrace meat alternatives and trends like "Meatless Monday," expect to see more beans and other legumes, including edamame, white beans, black beans, red lentils and yellow lentils. 

4)  Dessert's Not-So-Sweet Side. Opposites will attract as we see the emergence of sweet and savory desserts, featuring intense flavors and even a dash of spice.

5)   "Wine-y" Millennials? Consumers ages 21-34 drink more wine than any other demographic. They'll make up 40 percent of the population over the next few years, so the popularity of wine is expected to rise for years to come. Cheers to that!

6)  Coming to a Store Near You: The Supermarket Dietitian. Consumers may speak to their doctor twice a year, but they visit their supermarket once or twice a week. Many stores will begin staffing in-store dietitians to help shoppers make healthy purchases or cater to specific dietary needs.

7)  Food Companies Encourage Portion Control. It may seem unlikely: food companies wanting consumers to eat less. However, food manufacturers will make portion control a top priority, offering smaller versions of favorite foods and encouraging consumers to follow dietary guidelines.

8)  "Happy Hour in Aisle 4." Grocers will expand food service offerings, dedicating more retail space to cafes and food courts and even offering happy hours and beers on tap.

9)  Foodies on the Fly. Companies will continue to cater to smartphone-wielding foodies, offering more bite-sized content, including recipes and cooking demos delivered via mobile devices. In addition to using smartphones to choose a restaurant, reserve a table and share the experience, more diners will analyze the nutrition of the meal and pay the check.

10)Shoppers Go Social For Deals. Savvy shoppers, especially young shoppers, will increasingly expect special offers and discounts delivered to their fingertips via social networks.

About MSLGROUP's Food & Beverage Team
A category leader, the Food & Beverage team of MSLGROUP is devoted to creating economic value for the nation's food and beverage industry. It operates in offices throughout North America, representing leading food and beverage brands, and manages a state-of-the-art Culinary & Nutrition Center in Seattle.

MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management, and from crisis communications to experiential marketing and events. With more than 3,500 people across 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals. www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe | http://www.youtube.com/user/PublicisGroupe |Viva la Difference!


North America: [email protected], (206) 270-4522
[email protected], (646) 500-7914
Global: [email protected], +33 (0) 6 13 73 83 02


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...