Welcome!

News Feed Item

MSLGROUP Serves Up Its Top U.S. Food Trends for 2014

Predictions Include Wood-Fired Cooking, Savory Desserts and Supermarket Happy Hours

SEATTLE, Jan. 24, 2014 /PRNewswire/ -- Looking for the hottest new happy hour in town?  Check aisle 4. Experts say many supermarkets may soon offer happy hours and beers on tap. This comes from the annual list of top U.S. food trends and predictions compiled by MSLGROUP's specialized North America food PR and marketing team.

(Photo: http://photos.prnewswire.com/prnh/20140124/NY52365-INFO)

MSLGROUP's food and beverage experts monitor trends and industry research, and counsel America's food industry from farm to fork. For 2013, the team correctly predicted the expansion of single-cup and ready-to-drink coffee innovations, an exploding interest in high-protein foods, and consumer demand for transparent food labeling.

"Many of this year's top food trends have to do with new ways in which companies will engage shoppers, both online and offline," said Steve Bryant, Director, North America Food & Beverage, MSLGROUP. "Of course, we expect continued growth in mobile communications. But retailers are also seeking to modernize offline engagement, staffing registered dietitians to help shoppers make healthy purchases and expanding in-store food service offerings, like cafes and food courts."

As for this year's ingredient and flavor trends, Joy Blakeslee, the registered dietitian who directs the MSLGROUP's North America Culinary & Nutrition Center, says they'll be driven by health-conscious consumers. "Shoppers are really interested in things like portion control and satiety. As a result, we expect to see more protein-rich and savory fare this year, including the rise of Middle Eastern cuisine, beans and other legumes," said Blakeslee.

MSLGROUP's Top 10 U.S. Food Trends for 2014 are:

1)  Middle Eastern Fare Adds Spice. Traditional Middle Eastern dishes will see a boost in popularity, while Middle Eastern spices, such as sumac, za'atar and marash, will be used to expand the flavor profile of other ethnic foods, including Mediterranean cuisine.

2)  Wood-Fired Cooking Turns up the Heat. Mankind has cooked over open flames for millennia, but this organic, back-to-nature method is set to catch fire. The trend began with pizzerias but will expand as on-trend restaurants build kitchens with wood-fired ovens front and center.

3)  Bean Bonanza! Rich in protein and naturally gluten-free, beans have worked their way out of the can and into an array of new products, including chips, crackers, dips and snacks. As Americans embrace meat alternatives and trends like "Meatless Monday," expect to see more beans and other legumes, including edamame, white beans, black beans, red lentils and yellow lentils. 

4)  Dessert's Not-So-Sweet Side. Opposites will attract as we see the emergence of sweet and savory desserts, featuring intense flavors and even a dash of spice.

5)   "Wine-y" Millennials? Consumers ages 21-34 drink more wine than any other demographic. They'll make up 40 percent of the population over the next few years, so the popularity of wine is expected to rise for years to come. Cheers to that!

6)  Coming to a Store Near You: The Supermarket Dietitian. Consumers may speak to their doctor twice a year, but they visit their supermarket once or twice a week. Many stores will begin staffing in-store dietitians to help shoppers make healthy purchases or cater to specific dietary needs.

7)  Food Companies Encourage Portion Control. It may seem unlikely: food companies wanting consumers to eat less. However, food manufacturers will make portion control a top priority, offering smaller versions of favorite foods and encouraging consumers to follow dietary guidelines.

8)  "Happy Hour in Aisle 4." Grocers will expand food service offerings, dedicating more retail space to cafes and food courts and even offering happy hours and beers on tap.

9)  Foodies on the Fly. Companies will continue to cater to smartphone-wielding foodies, offering more bite-sized content, including recipes and cooking demos delivered via mobile devices. In addition to using smartphones to choose a restaurant, reserve a table and share the experience, more diners will analyze the nutrition of the meal and pay the check.

10)Shoppers Go Social For Deals. Savvy shoppers, especially young shoppers, will increasingly expect special offers and discounts delivered to their fingertips via social networks.

About MSLGROUP's Food & Beverage Team
A category leader, the Food & Beverage team of MSLGROUP is devoted to creating economic value for the nation's food and beverage industry. It operates in offices throughout North America, representing leading food and beverage brands, and manages a state-of-the-art Culinary & Nutrition Center in Seattle.

About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management, and from crisis communications to experiential marketing and events. With more than 3,500 people across 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals. www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe | http://www.youtube.com/user/PublicisGroupe |Viva la Difference!

CONTACTS:

North America: [email protected], (206) 270-4522
[email protected], (646) 500-7914
Global: [email protected], +33 (0) 6 13 73 83 02

SOURCE MSLGROUP

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
At first adopted by enterprises to consolidate physical servers, virtualization is now widely used in cloud computing to offer elasticity and scalability. On the other hand, Docker has developed a new way to handle Linux containers, inspired by version control software such as Git, which allows you to keep all development versions. In his session at 17th Cloud Expo, Dominique Rodrigues, the co-founder and CTO of Nanocloud Software, discussed how in order to also handle QEMU / KVM virtual machin...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...