Welcome!

News Feed Item

Reynolds and Reynolds Acquires Accessories Leader Add.On.Auto

Digital Accessories Platform Delivers Complete, End-to-End Solution for Dealerships to Market and Sell Vehicle Accessories

DAYTON, Ohio, Jan. 24, 2014 /PRNewswire/ -- Reynolds and Reynolds, a leading provider of automotive dealership software and services, announced today that the company has acquired Add.On.Auto (AOA), the leading digital platform for marketing and selling vehicle accessories. AOA is a web-enabled technology platform that streamlines accessory marketing and sales, providing a convenient, engaging way for consumers to learn about vehicle accessories and personalization at the time they purchase a vehicle. The automotive accessories marketplace is estimated at more than $32 billion in annual sales.

"Ninety percent of car buyers purchase vehicle accessories, and the majority of consumers would prefer to purchase accessories from the dealership. Yet, fewer than ten percent do," said Robert Burnett, senior vice president of Corporate Development for Reynolds. "That's a significant, untapped profit pool for dealers to go after if they have the right technology and processes to match consumers and accessories in the dealership. That's what Add.On.Auto does – and what Reynolds can now deliver."

Add.On.Auto already has been successfully implemented in hundreds of dealerships with measurable results in increasing per-vehicle accessory revenue.

Burnett also indicated that most dealerships today lack the tools and technologies to efficiently and profitably incorporate accessory sales into their showrooms or online. "With AOA's technology platform, a consumer can add or remove accessories and instantly view them on the vehicle of choice – similar to other online retail experiences," Burnett said. "It's a powerful visual tool that makes the path to purchasing accessories clearer and more comfortable for the consumer."

Highlights of Add.On.Auto's technology include:

  • Offering product animations for customers' vehicles presented in a visually engaging way.
  • Replacing traditional product catalogs with a technology platform that enables accessory information to be engaging and up-to-date so that pricing and availability are known and accurate.
  • Efficiently managing the workflow and resources associated with accessory installation by coordinating and streamlining installation across the dealership and supplier network and minimizing accessory inventory requirements.
  • Providing management tools to measure which accessories are selling, on which vehicles, and sold by which salesperson.

"Add.On.Auto's technology has redefined electronic shopping for vehicle accessories," said Sidney Haider, the company's founder. "With Reynolds' dealership footprint, its sales and service network, and its software development resources, this is a perfect fit to grow this business."

Haider will continue to lead Add.On.Auto as part of Reynolds and Reynolds.

Burnett concluded: "We know that personalization is a one of the megatrends that's putting more demands on retailers to change their operation to meet customer expectations, and a dealership's customers are no different. The acquisition of AOA is one more step in our continued expansion of the Reynolds Retail Management System to target those areas that will help dealers become more profitable and improve the customer experience in the dealership."

About Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.

(www.reyrey.com)

About Add.On.Auto

Add.On.Auto (AOA) is an accessories technology platform that is redefining electronic shopping for the vehicle personalization and accessories marketplace by helping auto retailers efficiently and profitably sell accessories and streamline what was once a cumbersome and inefficient task. AOA's Digital Supplier Network brings customers, retailers, suppliers, distributors and manufacturers together on one platform. Add.On.Auto already has been successfully implemented in hundreds of dealerships, delivering measurable results in per-vehicle accessory revenue for dealerships and accessories sales for suppliers. (www.addonautos.com)

SOURCE The Reynolds and Reynolds Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.