Welcome!

Blog Feed Post

A Day in the Life of an SEO'd Blog Article, from the Local Washington DC SEO Provider's Perspective

Hmmm...I think Blogs are good for SEO...

A.    The SEO customer SAYS: "I'll write a Blog article, you SEO it, and we'll post it as part of our online marketing!"

B.    The SEO customer THINKS: "I'll quickly write a fun, helpful blog entry (or get a Guest Blogger!), and my SEO person will highlight it and tag it with some keywords – and the SEO will be done!  This sounds pretty quick and easy, actually, so maybe I'll just get an Intern or check out "SEO 101" for next time…."



C.    The SEO Provider SAYS: "No problem, let's agree on the topic, you put together some initial ideas about the content, and we'll get it all SEO'd!"

D.    The SEO Provider THINKS:

"As part of our SEO agreement, we'll walk through the standard process with one of our experts, and our customer will get the very best results from their investment with us….this is what we'll do, and what we'll communicate with the customer, in a professional way they can readily understand and value...

The DC SEO Process: 
(at least from KME Internet Marketing's perspective!)

1.    Plan (Manager + Specialist): Evaluate the requirement, customer relationship/status and stage/scope/budget of the marketing campaign.

2.    Prepare (Manager + Specialist): Align and assign the right SEO resource (with access and tools) to deliver the requirements within estimated schedule & budget - sufficiently skilled in the applicable facets of an SEO delivery, the Provider's proprietary data/process/software assets, as well as the customer business, technical and Washington DC geo-political media domain (online AND offline).

3.    Deliver (Specialist): Execute a cycle of "SEO Content Marketing", leveraging interactive marketing experience, content production & SEO skill, and campaign knowledge – coordinating and communicating with others on the campaign team (customer and KME) as appropriate.

The general lifecycle elements usually include some degree of:

a.    Research Domain, Topic, Locality, and Competitor Keywords/Semantics
b.    Access and Configure Content Management/Analytics platform
c.    Collect, Aggregate, Curate Reusable or Attributable Content (text, links, media, meta)
d.    Rewrite/Edit Content Draft (copywriting, design, placement, references, visuals - evaluate "Guest Blogger" content for true SEO value/authority)
e.    SEO Content (visible, hidden or "meta", and supporting or "corollary" content, SW code or Blog/Website design updates)
f.    Review, Test, Update Content (as necessary)
g.    Plan, Stage, Gain Approval for On and Offsite Content Publishing, Distribution & Amplification
h.    Publish Content (on Blog)
i.    Distribute, Share, Promote, Amplify Content, Extracts, Derivations (as necessary)
4.    Recover (Manager + Specialist): Review and report on Content Publishing success; Analyze and Report Impact; Reset or Continue Content Marketing lifecycle as necessary (i.e. with new content, related/associated content, or follow-up messaging)."

E.    The SEO customer THINKS: (After the process is started) "OK, there's obviously a lot more to this SEO exercise, so long as it really works(though it does sound more complex than it needs to be) – I'll probably need to let the professionals do what they do, or "let the doctor operate"… so to speak".

F.     The SEO customer (hopefully) SAYS: "OK, let's get on with it, see the results, and post another Blog article as soon as possible.  And talk more about all the other online marketing activities we should be coordinating, like our mobile presence."

Read the original blog entry...

More Stories By Ted McLaughlan

Summary: Currently a Federal Enterprise Architect with Oracle, Ted has over 25 years in Commercial and Government Information Technology with University of Virginia, EDS, Accenture, KME Internet Marketing, Blackstone Technology Group, NavigationArts and CSC; additional focus recently on Interactive Design, Web 2.0 Internet Marketing, SEO, Social Media and Advertising. Specialties: Enterprise Architecture and Information Management, SOA/ESB, Enterprise Integration, Business Intelligence, Internet Safety and Security, Family Content Networks, Knowledge Management and Collaboration, User-Defined Operational Pictures/Common Operating Pictures (UDOP/COP), Situational Awareness, Portals, Internet Marketing and Search Engine Optimization (SEO), Website Design/Development and Optimization - Certified Systems Engineer - Certified Enterprise Solution Architect

Latest Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Peak 10 has announced that it has completed a 20,000 square foot expansion of its Cincinnati-area data center, a 6,000 square foot expansion of its data center campus in Charlotte’s University Research Park, and added a pair of seasoned executives to its leadership team. This further propels the company on its aggressive growth trajectory to meet the rising demand for flexible hybrid IT strategies and solutions across its enterprise customer base. Cincinnati is home to companies like Kroger, Pr...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...