|By PR Newswire||
|January 26, 2014 09:00 AM EST||
ATLANTA, Jan. 26, 2014 /PRNewswire/ -- This January Market, Simmons Bedding Company ("Simmons") reinvents the mattress industry with the introduction of a revolutionary new product line: the smart, self-adjusting ComforPedic iQ™.
ComforPedic iQ is the only mattress to use patented, clinically tested Smart Response™ Technology, a self-calibrating technology that naturally responds and continuously adapts to the body – without motors, buttons, plugs or electronics.
"ComforPedic iQ is a true industry game changer. This product gives consumers an unparalleled level of highly personalized support without asking them to lift a finger," says Jeff Willard, Executive Vice President of Marketing at Simmons. "But the real genius of the ComforPedic iQ Sleep System is in the transformational sleep it provides consumers. Who wouldn't want to fall asleep faster and get better quality sleep every single night?"
In a Temple University School of Medicine study measuring sleep quality of 20 participants, researchers compared the participants' sleep on their relatively new current mattresses to their sleep on a ComforPedic iQ™ sleep system. On average, when sleeping on a ComforPedic iQ sleep system, the participants:
- Fell asleep faster
- Spent less time lying awake
- Experienced increased REM sleep
"This is a revolutionary product, one that has the ability to truly change people's lives," says Scott Smalling, Chief of Specialty Innovations and Founder of ComforPedic. "As seen in these results, ComforPedic iQ is quite literally improving the way people sleep, giving them a natural, permanent solution to their sleep problems."
Because of its unique design, ComforPedic iQ is the first and only mattress endorsed by Dr. Andrew Weil, a world-renowned pioneer and leader in the field of integrative medicine. Dr. Weil, the Founder and Director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center, is a long-time proponent of the importance of sleep. His website contains over 700 pieces of original content on sleep, and a number of his books and publications offer his perspective on optimum health including sleep. With five consecutive New York Times #1 bestsellers, over 10 million books in print, over 2.8 million monthly site visits and two Time Magazine covers, Dr. Weil is the global authority for advice on leading a healthy lifestyle that takes into account mind, body and spirit.
Says Dr. Weil on his endorsement of ComforPedic iQ: "I am a long-time proponent of the importance of getting enough good-quality sleep and always emphasize its impact on overall health. For those who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest. ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response technology provides a practical and effective sleep solution."
Simmons will launch a wide scale, multimedia advertising campaign for ComforPedic iQ in Spring 2014. ComforPedic iQ ads will run on national network and cable television, supplemented by a robust digital campaign via web, social and mobile.
Luxury Meets Technology™ in Simmons' All New Beautyrest Black® Line
This January, Simmons debuts a new twelve-mattress offering to its high-end Beautyrest Black brand. The new Beautyrest Black line pairs the signature high-quality, luxurious fabrics customers have come to expect with unparalleled, state-of-the-art technology. With this "techno-luxe" approach, Beautyrest Black introduces a new standard of modern luxury to the high-end bedding category.
"The redesigned Beautyrest Black line will combine the best of Simmons' two expertise: elegant design and technological prowess. With this "techno-luxe" approach, we are bringing Beautyrest Black – and the bedding industry as a whole – into the era of modern luxury," says Rolf Sannes, Vice President of Beautyrest Brand Management.
The full offering features line-exclusive technologies – both improved brand staples and never-before-seen innovations. Powerful innovation and luxury collide in the new Micro Diamond™ Infused AirCool® Memory Foam. This exclusive foam leverages its diamond particles' conductive properties to effectively move heat away from the body. This technology – often used by tech companies to disperse heat from powerful electronic devices – will make its industry debut in the top seven models of the Beautyrest Black line. These models contain up to 1,000 carats of diamond particles in each queen mattress.
Simmons will launch a wide scale, multimedia advertising campaign for Beautyrest Black in Spring 2014. Like ComforPedic iQ, the Beautyrest Black campaign includes national network and cable advertising, as well as a web, social and mobile-focused digital campaign. The overall campaign will stem from the line's unique ability to marry luxury and technology and challenge consumers to "Dream in Black."
New Beautyrest® Recharge® Hybrid Next Evolution of Simmons' Legendary Hybrid Tradition
Since Simmons' introduction of the industry's first hybrid mattress with the NXG line in 2008, the category's technology and consumer demand have grown exponentially. This Market, Simmons introduces its newest, most innovative hybrid line: Beautyrest Recharge Hybrid.
Building on the legacy of NXG® and Beautyrest TruEnergy®, the line's unique hybrid design fuses AirCool® Memory Foam with Micro GelTouch® with legendary Beautyrest Pocketed Coil® Technology to deliver pressure relief, comfort and conforming back support, providing a complete recharging sleep experience.
The top-of-line model includes Pocketed Micro Coils Micro Diamond™ Infused AirCool® Memory Foam. The conductive property of the 500 carats of diamond particles found in every queen effectively move heat away from the body to assist in providing cool, comfortable sleep.
"Between record-breaking sales and the rapid growth of our brand awareness, 2013 was undoubtedly a monumental year for Simmons. However, we are not a company to reminisce on the success of our past, but relish in the challenge of outdoing ourselves in the future. With the groundbreaking new product lines debuting this Market, I believe it is evident we have done just that," says Tony Smith, President of Simmons.
About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.
 The same technology incorporated into ComforPedic iQ's Smart Response technology was first introduced in hospitals to treat bedridden patients. This unique pressure relieving, recalibrating technology is used in hospitals to help alleviate discomfort and immobility illnesses.
 Andrew Weil, M.D., donates all of his after-tax profits from royalties from sales of ComforPedic iQ directly to the Weil Foundation, a not-for profit organization dedicated to supporting integrative medicine through training, education and research.
For more information:
SOURCE Simmons Bedding Company
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 10, 2016 10:00 AM EST Reads: 1,063
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Dec. 10, 2016 09:45 AM EST Reads: 609
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 09:30 AM EST Reads: 1,082
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 10, 2016 09:00 AM EST Reads: 1,778
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Dec. 10, 2016 08:45 AM EST Reads: 5,477
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 10, 2016 08:30 AM EST Reads: 1,507
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 08:15 AM EST Reads: 1,257
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 07:30 AM EST Reads: 777
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 06:45 AM EST Reads: 552
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Dec. 10, 2016 06:00 AM EST Reads: 717
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 04:45 AM EST Reads: 1,107
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 10, 2016 04:30 AM EST Reads: 564
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 10, 2016 04:15 AM EST Reads: 1,393
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Dec. 10, 2016 04:15 AM EST Reads: 587
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Dec. 10, 2016 04:00 AM EST Reads: 5,320