Welcome!

News Feed Item

Simmons Introduces the Future of Sleep with Innovative ComforPedic iQ™

- Company unveiling new, groundbreaking specialty, luxury products to the category -

ATLANTA, Jan. 26, 2014 /PRNewswire/ -- This January Market, Simmons Bedding Company ("Simmons") reinvents the mattress industry with the introduction of a revolutionary new product line: the smart, self-adjusting ComforPedic iQ™.

(Photo - http://photos.prnewswire.com/prnh/20140126/CL52716 )

ComforPedic iQ is the only mattress to use patented, clinically tested Smart Response™ Technology, a self-calibrating technology that naturally responds and continuously adapts to the body – without motors, buttons, plugs or electronics.[1]

"ComforPedic iQ is a true industry game changer. This product gives consumers an unparalleled level of highly personalized support without asking them to lift a finger," says Jeff Willard, Executive Vice President of Marketing at Simmons. "But the real genius of the ComforPedic iQ Sleep System is in the transformational sleep it provides consumers. Who wouldn't want to fall asleep faster and get better quality sleep every single night?"   

In a Temple University School of Medicine study measuring sleep quality of 20 participants, researchers compared the participants' sleep on their relatively new current mattresses to their sleep on a ComforPedic iQ™ sleep system. On average, when sleeping on a ComforPedic iQ sleep system, the participants:

  • Fell asleep faster
  • Spent less time lying awake
  • Experienced increased REM sleep

"This is a revolutionary product, one that has the ability to truly change people's lives," says Scott Smalling, Chief of Specialty Innovations and Founder of ComforPedic. "As seen in these results, ComforPedic iQ is quite literally improving the way people sleep, giving them a natural, permanent solution to their sleep problems."

Because of its unique design, ComforPedic iQ is the first and only mattress endorsed by Dr. Andrew Weil, a world-renowned pioneer and leader in the field of integrative medicine.[2] Dr. Weil, the Founder and Director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center, is a long-time proponent of the importance of sleep. His website contains over 700 pieces of original content on sleep, and a number of his books and publications offer his perspective on optimum health including sleep. With five consecutive New York Times #1 bestsellers, over 10 million books in print, over 2.8 million monthly site visits and two Time Magazine covers, Dr. Weil is the global authority for advice on leading a healthy lifestyle that takes into account mind, body and spirit.

Says Dr. Weil on his endorsement of ComforPedic iQ: "I am a long-time proponent of the importance of getting enough good-quality sleep and always emphasize its impact on overall health.  For those who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest. ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response technology provides a practical and effective sleep solution."

Simmons will launch a wide scale, multimedia advertising campaign for ComforPedic iQ in Spring 2014. ComforPedic iQ ads will run on national network and cable television, supplemented by a robust digital campaign via web, social and mobile.

Luxury Meets Technology™ in Simmons' All New Beautyrest Black® Line
This January, Simmons debuts a new twelve-mattress offering to its high-end Beautyrest Black brand. The new Beautyrest Black line pairs the signature high-quality, luxurious fabrics customers have come to expect with unparalleled, state-of-the-art technology. With this "techno-luxe" approach, Beautyrest Black introduces a new standard of modern luxury to the high-end bedding category.

"The redesigned Beautyrest Black line will combine the best of Simmons' two expertise: elegant design and technological prowess. With this "techno-luxe" approach, we are bringing Beautyrest Black – and the bedding industry as a whole – into the era of modern luxury," says Rolf Sannes, Vice President of Beautyrest Brand Management.

The full offering features line-exclusive technologies – both improved brand staples and never-before-seen innovations. Powerful innovation and luxury collide in the new Micro Diamond™ Infused AirCool® Memory Foam. This exclusive foam leverages its diamond particles' conductive properties to effectively move heat away from the body. This technology – often used by tech companies to disperse heat from powerful electronic devices – will make its industry debut in the top seven models of the Beautyrest Black line. These models contain up to 1,000 carats of diamond particles in each queen mattress. 

Simmons will launch a wide scale, multimedia advertising campaign for Beautyrest Black in Spring 2014. Like ComforPedic iQ, the Beautyrest Black campaign includes national network and cable advertising, as well as a web, social and mobile-focused digital campaign. The overall campaign will stem from the line's unique ability to marry luxury and technology and challenge consumers to "Dream in Black."

New Beautyrest® Recharge® Hybrid Next Evolution of Simmons' Legendary Hybrid Tradition

Since Simmons' introduction of the industry's first hybrid mattress with the NXG line in 2008, the category's technology and consumer demand have grown exponentially. This Market, Simmons introduces its newest, most innovative hybrid line: Beautyrest Recharge Hybrid.

Building on the legacy of NXG® and Beautyrest TruEnergy®, the line's unique hybrid design fuses AirCool® Memory Foam with Micro GelTouch® with legendary Beautyrest Pocketed Coil® Technology to deliver pressure relief, comfort and conforming back support, providing a complete recharging sleep experience.

The top-of-line model includes Pocketed Micro Coils Micro Diamond™ Infused AirCool® Memory Foam. The conductive property of the 500 carats of diamond particles found in every queen effectively move heat away from the body to assist in providing cool, comfortable sleep.

"Between record-breaking sales and the rapid growth of our brand awareness, 2013 was undoubtedly a monumental year for Simmons. However, we are not a company to reminisce on the success of our past, but relish in the challenge of outdoing ourselves in the future. With the groundbreaking new product lines debuting this Market, I believe it is evident we have done just that," says Tony Smith, President of Simmons. 

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.
 
Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.


[1] The same technology incorporated into ComforPedic iQ's Smart Response technology was first introduced in hospitals to treat bedridden patients. This unique pressure relieving, recalibrating technology is used in hospitals to help alleviate discomfort and immobility illnesses.

[2] Andrew Weil, M.D., donates all of his after-tax profits from royalties from sales of ComforPedic iQ directly to the Weil Foundation, a not-for profit organization dedicated to supporting integrative medicine through training, education and research.

For more information:
Christina Schrempp
[email protected]
404.835.4521

SOURCE Simmons Bedding Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...